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PROFESSOR N. VENKATRAMAN David J. McGrath Jr. Professor in Management Boston University School of Management April 1,2008 Globalization 3.0: Opportunities & Challenges
Headlines.. Of Many Kinds (c) Venkatraman, 2008
And there are cartoons.. (c) Venkatraman, 2008
Look Back in History: May 12, 1896 (c) Venkatraman, 2008 40.94
Fast Forward to 2050: ‘BRIC’ (c) Venkatraman, 2008
We are in an era of global networks… (c) Venkatraman, 2008 Live Consume Play Work Create Connect
Or to put it differently….. (c) Venkatraman, 2008
And according to Dilbert… (c) Venkatraman, 2008
Process offshoring.. Just getting started (c) Venkatraman, 2008
Globalization: Stylized Shifts (c) Venkatraman, 2008
Globalization 1.0 (c) Venkatraman, 2008
One of the First Global Corporations… (c) Venkatraman, 2008
Globalization 2.0 (c) Venkatraman, 2008
Globalization 2.0 Infrastructure (c) Venkatraman, 2006
Globalization 2.0 Infrastructure (c) Venkatraman, 2006
(c) Venkatraman, 2006 Globalization 3.0
Three Technology Laws…. (c) Venkatraman, 2008 What’s the impact today? What’s the likely impact in 2010? 2015?
Globalization 3.0 is about IT-enabled work (c) Venkatraman, 2008 Engineering Legal Medical Software BPO Call Centers Tech Support ?? R&D Analytics ?? ?? Services Design ??
Where’s it designed? Where is it manufactured? (c) Venkatraman, 2006
Globalization through digital networks.. (c) Venkatraman, 2008
Remote, Connected Work  (c) Venkatraman, 2006
Globalization 3.0: Early observations…. But not prescriptions (c) Venkatraman, 2008
(c) Venkatraman, 2008
Healthcare in Global Business Networks ,[object Object],[object Object],(c) Venkatraman, 2008
Heart Bypass ,[object Object],[object Object],[object Object],[object Object],Photo: EastShore Hospital,  Singapore Data: Business Week,  The EastShore Hospital is an International Member of Blue Cross, Blue Shield of South Carolina..
Heart Valve Replacement ,[object Object],[object Object],[object Object],[object Object],Photo: Apollo Hospital, Chennai. India Data: Business Week,  The Apollo Hospital is an International Member of Blue Cross, Blue Shield of South Carolina..
Angioplasty ,[object Object],[object Object],[object Object],[object Object],Photo: Bumrungard International Hospital , Bangkok Data: Business Week,  35,000 Americans traveled to Bangkok in 2007 for this treatment
Hip Replacement ,[object Object],[object Object],[object Object],[object Object],Photo: Gleneagles, Singapore Data: Business Week,  US Private equity firm, TPG has taken a controlling interest in the Parkway Group that owns the hospital.
Hysterectomy ,[object Object],[object Object],[object Object],[object Object],Photo: a subsidiary of Wockhardt in Mumbai, India Data: Business Week,  Active discussions with US insurers
Knee Replacement ,[object Object],[object Object],[object Object],[object Object],Photo: St. Luke’s Hospital in Manila Data: Business Week,  Early stage infrastructure; not yet world-class..
Spinal Fusion ,[object Object],[object Object],[object Object],[object Object],Photo: Tiantan Puhua Hospital, Beijing, China Data: Business Week,  Experimental stem cell treatments, not available in the USA..
Medical Tourism in Thailand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo: Phuket Hospital, Bangkok Data: Business Week,  Thailand had 1.5 million medical tourists in 2007
Remember Lessons from the Global Motorcycle Sector? (c) Venkatraman, 2008
It’s not all about accent neutralization! (c) Venkatraman, 2008
Globalization 3.0: Early Experimenters (c) Venkatraman, 2008
Globalization 3.0:  Positioning it in the Strategic Agenda (c) Venkatraman, 2008
1. What’s our business scope? (c) Venkatraman, 2008 Strategic Importance of Capabilities Core Necessity Support “ Best” “ Good” “ Weak” Relative Position Sourcing Logic
2. Where’s our global footprint? (c) Venkatraman, 2008 Shoring decisions
3. How’s the governance distributed? (c) Venkatraman, 2008 [Sourcing] “ In” “ Out” “ On” “ Off” [Shoring]
4. How to architect global work?  ,[object Object],[object Object],[object Object],[object Object],(c) Venkatraman, 2008 Source: McKinsey
4. How to architect global work?  ,[object Object],[object Object],[object Object],[object Object],(c) Venkatraman, 2008 (A) (B) (A) (B) (C)
Value creation and capture in  Globalization 3.0 (c) Venkatraman, 2008 Strategically thinking about Globalization for value creation and capture
Embarking and Embracing Globalization 3.0 (c) Venkatraman, 2008 Core Processes Key Cases
(c) Venkatraman, 2008 Thank You Very Much!

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Globalization 3.0