Patrons and Event Discovery

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This document discusses how event organizers can use cloud-based ticketing, marketing, and fundraising tools to help potential patrons like Monica discover and purchase tickets for their events. It notes that Monica is seeking new entertainment and is tech-savvy, expecting an optimized mobile experience. The document then lists several discovery providers that can help attract patrons to events and highlights the growing usage of mobile devices. It emphasizes the importance of optimizing the user experience for mobile and providing an easy ticket purchasing process to meet patrons' expectations of immediacy.

Tecnologia Negócios

Cloud Based Ticketing, Marketing, Fundraising

PATRONS AND EVENT DISCOVERY
David Maurer
Director of Sales, Vendini
dmaurer@vendini.com

Meet Monica...

•  Lives nearby
•  Seeks new forms of
entertainment
•  Spending power to attend
•  Tech savvy, expects more
•  Always connected: web and
mobile

Monica's Dilemma

•  Able to find your website?
•  Excited about attending?
•  Finds you on mobile?
•  Easy to get basic info?
•  Simple ticket purchase
process?

Discovery Providers

Twitter New Technology
•  Eventful - “Find Local Events”
•  Songkick - “Be the First to Know”
•  DoStuff Media - “Artist Discovery”
•  Zvents – “Discover Things to Do”
•  Bloomreach – “Get Found”

Facebook

Optimize for Mobile

2011 2012

iPhone 4.28% 6.12%

Android 3.46% 7.67%

Blackberry 0.17% 0.11%

iPad/iPod 2.28% 6.54%

10.19% 20.44%

User Experience

Help Monica Find You…

•  Starts with a visit to your website
•  Build excitement and engagement
•  Email, phone, face-to-face
•  Make it simple!

Napa Valley Opera House

“These days everyone expects
immediate gratification. They
expect to get through the ticket
buying process quickly.”

Julie Dalrymple
Marketing Director
Napa Valley Opera House

To view video: http://youtu.be/aSfGunJYK8U

Cloud Based Ticketing, Marketing, Fundraising

PATRONS AND EVENT DISCOVERY
David Maurer
Vendini New York
1515 Broadway, 11th Floor, New York, NY 10036
800-901-7173 ext. 720

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Patrons and Event Discovery

1. Cloud Based Ticketing, Marketing, Fundraising PATRONS AND EVENT DISCOVERY David Maurer Director of Sales, Vendini dmaurer@vendini.com

2. Meet Monica... •  Lives nearby •  Seeks new forms of entertainment •  Spending power to attend •  Tech savvy, expects more •  Always connected: web and mobile

3. Monica's Dilemma •  Able to find your website? •  Excited about attending? •  Finds you on mobile? •  Easy to get basic info? •  Simple ticket purchase process?

4. Discovery Providers Twitter New Technology •  Eventful - “Find Local Events” •  Songkick - “Be the First to Know” •  DoStuff Media - “Artist Discovery” •  Zvents – “Discover Things to Do” •  Bloomreach – “Get Found” Facebook

5. Optimize for Mobile 2011 2012 iPhone 4.28% 6.12% Android 3.46% 7.67% Blackberry 0.17% 0.11% iPad/iPod 2.28% 6.54% 10.19% 20.44%

6. User Experience Help Monica Find You… •  Starts with a visit to your website •  Build excitement and engagement •  Email, phone, face-to-face •  Make it simple!

7. Napa Valley Opera House “These days everyone expects immediate gratification. They expect to get through the ticket buying process quickly.” Julie Dalrymple Marketing Director Napa Valley Opera House To view video: http://youtu.be/aSfGunJYK8U

8. Cloud Based Ticketing, Marketing, Fundraising PATRONS AND EVENT DISCOVERY David Maurer Vendini New York 1515 Broadway, 11th Floor, New York, NY 10036 800-901-7173 ext. 720

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