1. Crowdsourcing Case Study
Cesar Castro
cesar@discoverycast.com
Vator Spark
Get Game: How to Gamify Your Startup
1 May 2012

2. Discussion Topics
1 –DiscoveryCast Approach to
Crowdsourcing Design
2 – Client Case Study
3 – Conclusion and Keys To
Success

3. DiscoveryCast Design
Event
Driven
Anonymous Scenario
DESIGN Driven
IS
CRUCIAL!
Fixed Moderated
Contribution
3

4. DiscoveryCast Platform
4

5. DiscoveryCast Platform
Post
Ideas
Vote
on
Ideas Comment
and amplify
5

6. DiscoveryCast Platform
6

7. DiscoveryCast Platform
7

9. Discussion Topics
1 –DiscoveryCast Approach to
Crowdsourcing Design
2 – Client Case Study
3 – Conclusion and Keys To
Success

10. Ideas
Needs
Relevant
Best
1-2-3? &
Context
Wants Feasible Practices
Set Objectives Generate Develop Deploy
& Questions & Tag Insights
TOTAL TIME: 3 months
CAN BE DONE IN AS LITTLE AS 6 WEEKS
10

11. Typical Event Schedule
Sun Mon Tue Wed Thur Fri Sat
WEEK 1 16 17 18 19 20 21
Project
Kickoff
WEEK 2 23 24 25 26 27 28
WEEK 3 30 May 1 2 3 4 5
WEEK 4 7 8 9 10 11 12
Event Start Event End
WEEK 5 14 15 16 17 18 19
WEEK 6 21 22 23 24 25 26
Results
Wrap-up
11

12. STEP 1 (of 4)
Ideas
Needs
Relevant
Best
1-2-3? &
Context
Wants Feasible Practices
Set Objectives Generate Develop Deploy
& Questions & Tag Insights
Define objectives for results of online event –
IMPROVED CUSTOMER SERVICE
Select audiences to invite
– All business functions (sales, mktg, operations, etc)
– Diversity in terms of geography and experience level
Develop 4 strategic challenge questions
12

13. STEP 1 (of 4)
2 ELEMENTS:
MOTIVATION &
INCENTIVES
300 150 117
invited RSVP yes contributors

14. STEP 1 (of 4)
Participants motivated by variety of benefits
VISIBLE Commitment from top management
Good for the organization
Recognition as top contributor
Invitation to post-event workshop at HQ
Promise to follow through
14

15. STEP 2 (of 4)
Ideas
Needs
Relevant
Best
1-2-3? &
Context
Wants Feasible Practices
Set Objectives Generate Develop Deploy
& Questions & Tag Insights
• 2049 ideas
• 5 days
15

16. Ideas
2100 Ideas
48 Clusters
Average contribution per participant: 17 ideas
24 Themes
8 Projects Actions
16

17. STEP 2 (of 4)
Ideas
Needs
Relevant
Best
1-2-3? &
Context
Wants Feasible Practices
Set Objectives Generate Develop Deploy
& Questions & Tag Insights
17

18. Ideas
2100 Ideas
48 Clusters
24 Themes
8 Projects Actions
18

19. STEP 3 (of 4)
Ideas
Needs
Relevant
Best
1-2-3? &
Context
Wants Feasible Practices
Set Objectives Generate Develop Deploy
& Questions & Tag Insights
19

20. Ideas
2100 Ideas
48 Clusters
24 Themes
8 Projects Actions
20

21. STEP 4 (of 4)
Ideas
Needs
Relevant
Best
1-2-3? &
Context
Wants Feasible Practices
Set Objectives Generate Develop Deploy
& Questions & Tag Insights
Designate someone to follow through
– Present results at company meeting
– Design program for implementation
Follow through
– Internal program for disseminating & tracking
– Provide periodic updates
– Recognize contributors and team members
21

22. Discussion Topics
1 –DiscoveryCast Approach to
Crowdsourcing Design
2 – Client Case Study
3 – Conclusion and Keys To
Success

23. Critical Success Factors
1. Internal Communication/Branding/Marketing
(not just at the beginning , but throughout)
2. Well-designed process; short learning curve
3. Good questions, based on real challenges
4. Commitment from the very top
5. Active customer project team
6. Focus on actions
24

24. Crowdsourcing Case Study
Cesar Castro
cesar@discoverycast.com
Vator Spark
Get Game: How to Gamify Your Startup
1 May 2012