Intelen's presentation @ Greentechmedia's event

1. Advanced Gamification
Techniques for Consumer
Engagement
Vassilis Nikolopoulos, PhD
CEO & co-founder
Intelen, Inc

2. Engagement for utilities
Can gamification increase the
customer engagement and
loyalty for Utility services
towards sustainability ?

3. Intelen, Inc
• Fully integrated Building Energy Efficiency
platform
― Real time Building Analytics
― User engagement via gamification
• Cloud based solution provided on SaaS
basis
• Seed Funded by investors in Europe and
Silicon Valley
• Based in New York
Real time data Advanced Analytics
(6 second intervals) (scenario planning)
Real time user interaction Long term user engagement
(behavioral response?) (gaming and social principles)

4. Intelen’s engagement process

5. Gamification of dynamics not objectives
Real time gamification of dynamics
We analyze your
energy data (MDM) and NOT objectives
Estimate building’s
efficiency potential &
profiling (Analytics)
Using our mobile app
we create behavioral
DR events
We use collective
behavior change to
engage

6. Gamification CASE
Case study on
Gamification
- 50 School buildings
- 10 Coprorate buildings

7. Service Process Roadmap

8. Cloud platform

9. Cloud platform

10. Cloud platform

11. Game mechanics services

12. Game mechanics services

13. AMR/AMI architecture
MDM on 15mins aggregations
Local AMR on 6sec
IPv6 enabled

14. Gamification CASE insights
•A 12 week project
Proved that through competition
and games in Intelen & Facebook
platform, a noticeable shape of
demand can be achieved.
Results:
AVG Engagement time 34 min
AVG Playing time 0,2
hrs/day
AVG energy reduction during games 29%

15. Gamification CASE insights
Day 1: Observed peak on
lights
Day 2: Peak reduction
because of behavior
change
Trend change: new lower
consumption profile driven
by efficiency response

16. Gamification CASE insights
DR Engagement graph % Ratio: no. of DR messages sent over no. of DR
messages served within 30mins
% Reaching DR Goal
78.00%
77.02%
76.00% 76.03%
74.61%
74.00% 73.21%
73.03%
72.00% 72.96%
71.40% 71.65%
70.00%
68.00%
66.97%
66.00%
64.65%
64.00%
62.00%
60.00%
58.00%
week1 week2 week3 week4 week5 week6 week7 week8 week9 week10

17. Gamification CASE insights
Day 1: Opening windows in
the morning causes heat loss
and temperature drop
Day 2: Change of behavior
pattern due to intervention
reduces energy needed to
reheat building

18. Intelen’s disruptive extensions
Focused crowdfunding for savings
- Gamification of crowdfunding for energy efficiency
- Employees are part of the investment life-cyle
Green skills based on impact factors
- Create a new Green skill mechanism
- Measure each consumer’s impact factor

19. Conclusions
Gamification can raise awareness and engage
- Assess impact and create motivation
- Measure every gamification step before objectives
Gamification of dynamics and not objectives
- Gamify process and not static objectives
- Dynamics change behaviors on the process
Gamification under corporate/social norms
- More efficient if we apply to structured norms
- A-priori motivation and competition

20. Thank you
Intelen, Inc
241, Centre Str
Suite 608
New York
NY 10013
USA
http://www.intelen.com