Basic Pitching guidelines...

1. Pitch me baby !
Vassilis Nikolopoulos, PhD
Entrepreneur 2.0
ACT - 1/12/2012

2. Pitching is the life of an
entrepreneur…
ACT - 1/12/2012

3. What actually is a pitch ?
Pitch is a brief overview of a
product, service, person,
group / organization or
project and is often a part
of a fundraising or
marketing action or other
program. Usually is an oral
presentation using PPT
ACT - 1/12/2012

4. An elevator pitch is often used by an
entrepreneur, pitching an idea to a venture
capitalist or angel investor to receive funding
Venture capitalists often judge the quality of
an idea by the quality of its elevator pitch
ACT - 1/12/2012

5. Basic pitching guidelines - 1
• Build a good story
• Present your problem well
• Show execution
• Scale up the whole thing
• Show community building
• Differentiate a lot !
ACT - 1/12/2012

6. Basic pitching guidelines - 2
• 10-15 slides max
• Use a lot of graphs
• Practice a lot using video
• Have positive energy & passion
• Always get prepared for hard questions
• Don’t look at or read from your slides
• Look always towards your investors
ACT - 1/12/2012

7. Pitch Structure
• Intro
• Opportunity/Pain/Problem
• Solution
• Market
• Competition
• Sales and Go-to-Market
• Business model/financials
• Management Team
• Funding request/contacts
ACT - 1/12/2012

8. Slides content - 1
• Value proposition
• Market size
• One sentence pitch
• Awards
• Presenter role
• Emphasize on your prototype
ACT - 1/12/2012

9. Slides content - 2
• Build good bottom-up numbers
• Good competitor analysis
• Why you ? Secret sauce
• Channels, community and awareness
• Profitability, positive cash flow point
• P$L and 3-5 years projections
• Define your exit strategy
ACT - 1/12/2012

10. Slides content - 3
• Emphasize on Team
• Present BoD and BoA
• Justify your funding requirements
• Present a solid plan
• Pre-money evaluation if any…
• What have you invested so far ?
ACT - 1/12/2012

11. Investor’s view
Worth 3 minutes
(email, phone)?
No
Ignore Worth 30 minutes
(phone, in person)?
No
Pass
gracefully Worth 60-90 minutes
(in person)?
No
Pass but stay
In touch Worth 2nd mtg
(in person)?
No
Serious due diligence
Pass but be helpful
ACT - 1/12/2012

12. Innovate to be saved...
v.nikolopoulos@intelen.com
http://gr.linkedin.com/in/vnikolop
http://twitter.com/intelen
http://www.intelen.com
http://www.facebook.com/vassilis.nikolopoulos
ACT - 1/12/2012