Vanessa Siverls has over 10 years of experience in program management and development for the National Football League. As Program Manager for the NFL's Football Development Department, she developed and enhanced several professional football programs at the national level, led awareness campaigns, and managed exhibits at NFL events. Previously as Program Coordinator for the NFL Officiating Department, she developed initiatives like the Women Officiating Now pipeline program, oversaw events and training for over 500 attendees, and managed a staff of 50 and a $250k budget. She is currently pursuing an MBA from Hult International Business School.

1. Vanessa Siverls
P.O. Box 2867, NY, NY 10163 | 917-406-9804
vsiverls2016@student.hult.edu | vsiverls77@gmail.com
Linkedin.com/SiverlsV
Social Impact | Program Manager | Project Management | Events Management | Branding | Recruitment
Experience ____________________________________________________________________
NATIONAL FOOTBALL LEAGUE, NEW YORK, NY 2014 – 2015
Program Manager - Football Development Dept. Developed and enhanced several professional football
development programs at a national level for youth, athletes and football professionals. Led awareness campaigns
and managed high-traffic NFL showcase exhibits at key calendar NFL events.
 Hired16 female Officials for a historical, all-female football championship, Rock Hill, SC
 Promoted and organized football development programs and events to recruit and train the next generation of
diverse football professionals
 Collaborated on strategic planning of branding and communications platforms that showcased the behind the
scenes NFL operations to the public
 Built relationships with key leaders among teams, schools and community organizations to identify national
program opportunities
 Led as key liaison to IT, PR, Events, Marketing and Creative departments
 Capitalized on “Key Calendar” NFL events to engaging up to 100K participants to generate program interest,
recruitment, and market research surveys
 On site supervisor for approximately 50 national program events during 2014
 Developed evaluation, feedback and tracking systems for effective measurement of program success and ROI
NATIONAL FOOTBALL LEAGUE - NEW YORK, NY 2004 – 2014
Program Coordinator – Officiating Dept. NFLOFFICITING.COM web site development. Brand strategy for
program initiatives. Generated new development deals for football professional recruitment. Comprehensive
database management of 500+ game day personnel.
 Developed and launched W.O.N., a national women’s officiating pipeline program
 Led development of NFL Officiating outreach programming and development
o W.O.N (Women Officiating Now); Reached over 1000 women; and tracked top female officials in the
country
o FOA (Football Officiating Academy); Over 500 participants with a 60% success rate of LODP
(Legends Officiating Development Program).
o Recruited and trained 30 former NFL players; 20% have been tracked for the NFL Officiating
Development Program
 Managed program budget of 250K
 Supervised staff of 50 on a national level
 Oversaw venue selection, catering, invitations, RSVPs, presentations and training materials for Football
Officiating Academy
 Collaborated, designed, and implemented intranet portal to assist with overall management of the officiating
department and its 500+ employees including profile management, performance measurement, tracking and
evaluation processes for up to 2000 potential officiating candidates
 Managed website content and author contribution for NFLofficiating.com
 Led overall support of NFL Officiating Department including NFL Rule Book editing and distribution
Education _____________________________________________________________________
Master of Business Administration (MBA) Expected August 2016
Hult International Business School | San Francisco, California
Bachelor in Theater (BA) June 2000
Hunter College | New York, USA