This document provides information about various consultancy packages offered by ValueMerge Consultancy. It summarizes the packages in 3 sentences or less: The Pre-Research package helps clarify a company's unique value and identifies potential new market contacts through highlighting value areas and benefits. The Specific Value Analysis package validates a company's value proposition and facilitates communication with potential partners through clarifying unique value and customer needs. Finally, the Tailormade Application Training package ensures applications are compatible with clinical workflows through customized training programs validated via feedback from initial applications.

1. Erengul Coskun
2012
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2. WHY ?
 Integration of technical, clinical, commercial “know how” and experience
in one global vision
 Practical and interactive marketing & application support in critical check
points
 Unique value based and simplified tailormade solutions
 Patient & Hospital-centrik modular & customized approach
 Entrepreneur and intercultural mentality
 “Sense of Urgency” to get the targeted results
 Open Innovations & Modular Approach in Consultancy
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3. ValueMerge Consultancy Packages
Value Tailormade
Pre- Specific Innovation Business
Application
Research Value and Match Catalyzing
Training
Analysis & Merge
Deliverables
Unique Innovated
Value Value Proposition & Application
Elements & Technology Training
Potential Adaptation & Planing &
New Market Corporate Platform Execution
Contacts with Market Contacts
List
Validated Value
Proposition & Elegant Business
Interactive Network
Communication in The New
with The New Market
Market Contacts
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4. Pre-Research Package
 Need to clarify the vision about the Uniqe Value of your technology /
Product / Solution?
 Need to know if the new market approach would bring you more
opportunities than the risks?
 Need to search for the potential trustable and professional business
contacts and eventually future project partners in the new market
approach?
then this consultancy package can be right for you!
What’s in it for YOU?
 Highlighted potential “Value” areas of your Product / Solution /
Technology
 Benefits of your “Unique Value”
 Potential New Market Contacts
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5. Specific Value AnalysisPackage
 Decided already to clarify and emphasize your validated “Unique Value”
in the market?
 Need to understand your customer better?
 Looking for a new group of potential customers?
 Want to communicate with several potential trustable and professional
business contacts and eventually future project partners in the new
market approach?
then this consultancy package can be right for you!
What’s in it for YOU?
 Clarifying your “Unique Value”
 Optimal matching of your “Unique Value” with the “Customer Need”
 Alternative Profile(s) of your Target/Focus groups(s)
 Validated Value Proposition
 Interactive Communication with the Market Contacts
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6. Value Match & Merge Package
 Need to build up a “Clinical Need” based future version of your
product/solution/technology?
 Want to build up your future technology together with your customer’s
contribution in an interactive and iterative communication?
 Ready for open innovations?
then this consultancy package can be right for you!
What’s in it for YOU?
 Starting from a validated “Clinical Need” not only from a “Good Idea”
for an alternative solution
 Ranged customer priorities
 (Eventually) Qualitative and Quantitative Market Research
 Innovated Value Proposition
 Corporate Platform with the Market Contacts
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7. Business Catalyzing Package
 Looking for several potential trustable and professional business
contacts and eventually future project partners in the new market
approach?
 Need to adapt your business model to the new market approach?
 Need a reliable and professional business follow-up and catalyzing?
then this consultancy package can be right for you!
What’s in it for YOU?
 Exclusive & Specific contacts in the New Market
 (Eventually) The New Business Model in the New Market
 Elegant Business Network
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8. Tailormade Application Training Package
 Want to make sure that the applications of your product/solution/technology
would be compatible with targeted clinical workflows?
 Need a planning and execution for an effective and modular internal or
customer training?
 Several and different challenging profiles to be trained for applications?
then this consultancy package can be right for you!
What’s in it for YOU?
 Validation of the applications for satisfied customers with several profiles
 Customized training program according to your customer’s need
 Feedback translation from site of the first applications to your product
development team
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9. “My Solution” Package
 Still not found the right package for your need?
 Shall we make a specific solution package JUST FOR YOU?
This is the value of the modular approach and the creativity
What’s in it for YOU?
 Customized concrete solution JUST FOR YOU with a “Sense of Urgency”
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10. Company’s Know-How
 “First-of-Kind” Value Proposition House creation for Surgery Mobile X-Ray
imaging systems
 Worldwide (In USA, UK, Ireland, The Netherlands, Germany, France, Italy,
Spain, Greece, Japan, Singapore, Thailand etc.) Modular Training Programs
for Surgery X-Ray imaging systems
 Worldwide Leadership of Image Quality Team for Surgery Mobile X-Ray
systems
 General Application Management of HybOR (Hybrid Operating Room)
solutions
 Sterilization Analysis of Hybrid Operating Rooms and the preparation of
“First-of-Kind” HybOR Cleaning Protocols
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11. Company’s Know-How (cont.)
 Applications of the “First-of-Kind” Flexible Movement solution for the
ceiling mounted X-ray imaging system in Hybrid Operating room
 “First-of-Kind” Integration Applications of the ceiling mounted X-Ray
system and stand alone operating table
 Global Marketing for (X-Ray, MR, CT, US based) Quantitative SW analysis
solutions
 Regional Marketing for (Turkey & Israel) CT, MR, PACS, RIS solutions
 R&D Experience in Telecommunication as “First-of-Kind” SW Production
Environment Preparation and Activation in Turkey
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12. Entrepreneur and Intercultural Mentality
The Founder of
Turkish Korfball
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