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Media Planning The Official Definition ,[object Object],[object Object]

TV Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evolution of Media Function : The front end Insignificant part of a full service agency : Till TV (TRP) Significant part of a full service agency : Till Zee TV Critical part of a full service agency : Since Zee TV Beginning of media unbundling : Since recession (CMB/AOR) Unbundling of agency : Since Carat Media Service = Independent Business : TODAY Media specialists in Europe From:3% in 1980 To: 67% in 1997

Frequency The no. of times the audience gets exposed to the campaign

Average Frequency/OTS ,[object Object]

Media weight ,[object Object],[object Object]

Socio-Economic Classification - Urban ,[object Object],[object Object],[object Object],[object Object]

Broad SEC Classification - Urban ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Socio-Economic Classification - Rural ,[object Object],[object Object],[object Object]

Broad SEC Classification Grid - Rural ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Databases Used by Planners Print

Readership & Circulation ,[object Object],[object Object],[object Object],[object Object]

Some Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contd..

Some Definitions ,[object Object],[object Object],[object Object]

Some Definitions ,[object Object],[object Object],[object Object],[object Object]

Some Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Definitions ,[object Object],[object Object]

The National Readership Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Television Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Television HHs - Changing Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],C&S Penetration C&S Penetration has grown across the board

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],C&S Penetration

C&S Penetration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],South & West are very clearly Satellite markets

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],C&S Penetration SEC ABC HHs

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Colour TV, B/W TV, Multiple TV sets...

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remote Controls

General Interest Magazines - English ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],India Today still the undisputed leader

Women’s Magazines - English ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Femina & Women’s Era are way ahead of the others

Women’s Magazines - Hindi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Grihashobha continues to lead

Film Magazines - English ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The battle is between Stardust and Filmfare

Business Magazines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A dramatic fall for Radio

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Radio Reach Radio reach has dropped across all town classes

Cinema Reach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contrary to popular belief Cinema Going is still on the decline

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cinema Reach Cinema Reach has declined across SEC categories

INTAM - Current Status ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Peoplemeter Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Calculation of TRP - The Diary Method ,[object Object],[object Object],[object Object],[object Object],[object Object]

Calculation of TRP - The Peoplemeter Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Calculation of TRP - The Peoplemeter Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data on Competitive Media Activity

Print and TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TV - Advertising Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Print - Advertising Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Various Steps in Media Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],These do not necessarily happen sequentially - there are overlaps between these steps

Identifying Media Tasks/Setting Objectives ,[object Object],[object Object],[object Object]

Examples of Marketing Objectives and Media Objectives ,[object Object],[object Object]

Examples of Marketing Objectives and Media Objectives ,[object Object],[object Object],[object Object],[object Object]

Framing a Media Strategy ,[object Object],[object Object]

Market Prioritization - The Need ,[object Object],[object Object],[object Object]

Factors Considered in Market Prioritization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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