9. 5 Actions that get you found Make your web pages local friendly Build out your local search profiles Get proactive in the review game Get listed, cited and mentioned Spread the local social love Local Search is part of your overall marketing strategy… It’s not the strategy!
10. Make your web pages local friendly 1 Geo Content Links and External Anchor Text Community resource Local Contributors Local Landing Pages
11. What makes it geo? Addresses Maps and more Meta data hcard and snippets Local/mobile keywords
12. Build out your local search profiles 2 Claim – Place, Bing, Yahoo Keywords, Categories, and Description Add Video and Images Google Tags and Google Boost Rate and Review – Google Places, Yelp…
13. Build out your local search profiles 2 Org name Description Category Service/Product Images & Video
14. Get proactive in the review game 3 List, claim, and build Use it to make you better Monitor profiles Get proactive Consider advertising
15. Review Sites beyond Search Engines 3a Yelp.com – checkin offers Insiderpages.com Citysearch.com Local.com MerchantCircle.com 3b Generate Reviews Ask for references Repurpose and post Teach reviewing Give reviews Hold a review event
16. Get listed, cited and mentioned 4 Data compilers IYPs Memberships check my listing – getlisted.org/
17. 4 Get listed, cited and mentioned Helpful sites: infoUSA Localeze Universal Business Listings
18. 5 Spread the local social love Start a Local Group Online Find and Network with Local Bloggers Hold Meetups and Tweetups Find local leads Places – Facebook, Foursquare, Twitter Location Games Remember – it’s o2o
19. 5 Actions that get you found Make your web pages local friendly Build out your local search profiles Get proactive in the review game Get listed, cited and mentioned Spread the local social love Local Search is part of your overall marketing strategy… It’s not the strategy!
It’s about linking the INTENT to the ACTIONThey are in “local search” mode but once they find you they still have to progress thru the hourglass. Your website has to have the assets to build Know Like and Trust and IMPORTANTBUY!! Make this as easy as you can.