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Advertising During Festivals
Presented by:-
Vaibhav shah -37
Umang Shah – 36
Yash Shah - 38
Flow Of Content
• Introduction
• Festive Advertising
• Why Advertise During Festivals
• Ways To Advertise During Festivals
• How Companies Advertise During Festivals
• Benefits Of Advertising During Festivals
• Disadvantages Of Festive Advertising
• Facts About Festive Advertising
• Case Study
• Suggestions
Introduction
Festive Advertising
“Festivals are peak times for businesses and it is
one of the reasons why entrepreneurs should
choose these seasons to accelerate the pace of
their business and take it to a higher level.”
Why Advertise During Festivals?
• Festivals Are Time During Which Customers Heavily
Shop
• Customers Get Familiarized With Features And
Benefits And Are Encouraged To Buy Them
• Festivals May Come And Go; But Memories Remain
Forever About The Product
• Provides Opportunities To Plan Out Effective
Marketing Strategy.
• Final Brand Message Has To Be Strong And Appealing
To Carry Away Attention Of Peoples.
Ways To Advertise During Festivals
• Television Commercials and Radio
Advertisement
• Promotional Fliers and Special Event
Signage
• Newsletters and Catalogs
• Print Advertisement, Coupons and Gift
Certificates
• Web site and E-mail Marketing
• Blogging and Social Networking
How Companies Advertise During Festivals?
How Companies Advertise During Festivals?
How Companies Advertise During Festivals?
• Kumbh Mela
How Companies Advertise During Festivals?
• Diwali
Disadvantages Of festive Advertising
“Festive marketing can create a category
of customers who seek festive deals.
They only buy when there are discount
offers.”
Facts About Festive Advertising
Case Study
• Wal-Mart
• Lenovo
Suggestions For Good Festive Advertising
• Ad campaigns for festivals
• Special Offers and discounts
• Greeting cards and gifts
• Sponsoring celebrations/events
• Keep communicating
Festive Marketing BMS

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Festive Marketing BMS

  • 1. Advertising During Festivals Presented by:- Vaibhav shah -37 Umang Shah – 36 Yash Shah - 38
  • 2. Flow Of Content • Introduction • Festive Advertising • Why Advertise During Festivals • Ways To Advertise During Festivals • How Companies Advertise During Festivals • Benefits Of Advertising During Festivals • Disadvantages Of Festive Advertising • Facts About Festive Advertising • Case Study • Suggestions
  • 4. Festive Advertising “Festivals are peak times for businesses and it is one of the reasons why entrepreneurs should choose these seasons to accelerate the pace of their business and take it to a higher level.”
  • 5. Why Advertise During Festivals? • Festivals Are Time During Which Customers Heavily Shop • Customers Get Familiarized With Features And Benefits And Are Encouraged To Buy Them • Festivals May Come And Go; But Memories Remain Forever About The Product • Provides Opportunities To Plan Out Effective Marketing Strategy. • Final Brand Message Has To Be Strong And Appealing To Carry Away Attention Of Peoples.
  • 6. Ways To Advertise During Festivals • Television Commercials and Radio Advertisement • Promotional Fliers and Special Event Signage • Newsletters and Catalogs • Print Advertisement, Coupons and Gift Certificates • Web site and E-mail Marketing • Blogging and Social Networking
  • 7. How Companies Advertise During Festivals?
  • 8. How Companies Advertise During Festivals?
  • 9. How Companies Advertise During Festivals? • Kumbh Mela
  • 10. How Companies Advertise During Festivals? • Diwali
  • 11.
  • 12. Disadvantages Of festive Advertising “Festive marketing can create a category of customers who seek festive deals. They only buy when there are discount offers.”
  • 13. Facts About Festive Advertising
  • 15. Suggestions For Good Festive Advertising • Ad campaigns for festivals • Special Offers and discounts • Greeting cards and gifts • Sponsoring celebrations/events • Keep communicating

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