1. 1 CONFIDENTIAL
The largest library of
premium content,
deployed in minutes

2. 2 CONFIDENTIAL
Our founders know ads. At IndieClick*, they delivered tens of thousands
of successful ad campaigns for many of the Top100 US Advertisers.
After mastering the power of programmatic delivery atDemand Media,
and leveraging their deep experience with top-tier Publishers, they
launched FieldTest.
Content is a huge part of today’s advertising imperative. With FieldTest,
you can easily utilize proven content from the best publishers to fuel
your campaigns. Our ads work.
We heart Advertisers
EXIT: IndieClick and 3liant sold to
NYSE:DMD August 2011
*IndieClick reached 100m US uniques in 2013 (Quantcast direct measurement)

3. 3 CONFIDENTIAL
Sources: Harvard BusinessReview, July2015 “Comparingthe ROIof Content Marketing and Native Advertising” ; Moz Blog “Content Share's and Links:Insights from Analyzing 1
Million Articles”
FieldTest solves the challenges of content marketing
Content Creation Challenges
§ Costly and time-consuming
§ Many layers of approval and planning
§ Distribution sometimes unpredictable
and expensive
§ Consumers often fail to engage with
brand-created content
§ Native placements can be difficult to
track and scale
FieldTest Delivers Predictability & Scale
§ Cost effective and deployed in minutes
§ Tier One Publisher content easily matched
to your campaign
§ Know exactly where you are spending
§ Extremely high engagement (up to 10x)
§ Campaign metrics include increasingly
important time spent with brand
§ Complement and amplify custom content
70% of consumers say they prefer to engagewith content vs.traditional ads*

4. 4 CONFIDENTIAL
Content-powered ads outperform with better ROI
300x250mobileweb–1-3% CTRNative–1.7% CTR In-App Interstitial–5-8%

5. 5 CONFIDENTIAL
Featured Video
§ Drivebrand engagement through proven
partnervideo content
§ Distributesponsoredvideo content
Landscape and
portrait video view
300x250 Ad Unit
Drive video views and brand engagement

6. 6 CONFIDENTIAL
Promoted Content
Content amplificationviadistributionor
pairingwithproven licensedcontent
Amplify your own custom content

7. 7 CONFIDENTIAL
Upon click,“mini-magazine” experience engages user
§ Proven licensed content expands and continues
engagement with internal ads
§ Mobile landing page experience creates an
immersive,safe environment for brands
§ Populate landing page with all types of creative,
including video,sponsored content, native and
traditional display sizes
§ Users engage with mini-mag ad unit for over 16
seconds on avg. per impression
§ Avg.4 hours time spent with brand per thousand
impressions

8. 8 CONFIDENTIAL
LicensedContent Distribution
American Profile
Licensed content available from top-tier publishers

9. 9 CONFIDENTIAL
Simple campaign creation through dashboard*
All content is vetted and
ranked by social velocity.
Select a minimum of 3
articles that match your
campaign(s) category or
goals.
Add your logo, a 300x250
creative and you are done
in minutes!
*Initial testing will be managed in-house by FieldTest team at no extra charge.

10. 10 CONFIDENTIAL
FieldTest A/B case study: American Apparel
We showed this American Apparel ad 100Ktimes on
a popular content website. It was clicked 50 times.
VS.
AmericanApparel300x250 FieldTestAmericanApparel300x250
When we showed our content-enriched American Apparel ad on
the same website another 100K times, it was clicked 940 times.
Source: FieldTest client campaign, July2015. CTR of
standard client ad .05% vs .94% CTR on FieldTest ad.
= 10 clicks

11. 11 CONFIDENTIAL
§ Mobile 300x250CTR:1-3% (up to 10x > avg.)
§ In-app CTR: 5-8%
§ NativeCTR: 1.7%
§ 16 secondsengagementon avg.per impression
§ 4 hours avg.timespent withbrand per thousand
impressions(HPM)
§ Turn bespokemarketingcampaignsintorichmulti-
platformad campaigns
§ Deliverconsistent,scalableresults
§ Utilizelicensedcontent from top-tierpublishers
§ Promotedcontent optionsavailable
Work with FieldTest, and our ads will work for you!