New luxury trends by Dr.Dominique Xardel (國際人ViP品牌領袖學院共同創辦人)
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歐洲品牌之父夏代爾博士為國際人ViP品牌領袖學院創辦人 品牌領袖學院於2014/03/31邀請夏代爾博士從法國專程訪台，並舉辦夏代爾創新品牌論壇 帶領兩位子弟兵：數位電商大師米凱兒博士、華人總裁培訓第一人白婷院長 邀請到：故宮馮院長、知名酒店集團董事長、星創視界(中國寶島)王董事長與國際大師與談
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New luxury trends by Dr.Dominique Xardel (國際人ViP品牌領袖學院共同創辦人)
- 1. Dr. Dominique Xardel Co-founder of ViP CBO Academy New Luxury Trends and Experiences
- 2. In the luxury industry, Europe and China . . . China and Europe . . .
- 3. New Luxury Trends and Experiences Dominique Xardel
- 5. • Traditional luxury : Objects luxury • New luxury : Experiences luxury • Industry total turnover : $ 230 billion • $ 300 billion . . . . Or $ 1000 billion ?
- 6. In 2014, objects and experience luxury industry is estimated at $ 1000 billion • In the world today, • - $ billion people : 1500 • - $ million people : 11 million • - Upper Middle Class in China : 475 million Brazil, Russia, India : No official estimates
- 7. A few examples of Experiences luxury : - Upscale cars - prestige condos - private villas - premium credit cards - palace hotels - palace - hotels - glamping - yachts – concept stores - - spas - bien être stores - risky sports - arts experiences – personnalities encounters – - Vip transports - Vip clubs – experience packaging, etc. . . . Luxury is used to establish, or increase differences between people
- 8. Luxury Manufacturing • - From « mass producing » to « mass customizing » - New services
- 9. Luxury pleasures •- Authenticity •- Fragility •- Craftmanship
- 10. Which one is more important ? • - Identity ? • - Power ? • - Ostentation ? • Well,priority may be.. Enjoying to be myself !
- 11. New chinese luxury brands • - Qeelin • - Ne-Tiger • - Montai • - Longio • - Chow Tai Fook • - Shang Xia (Hermès)
- 12. Environment • - Ambiances • - Atmospheres • - Spraying luxury • Shoping malls , streets , special districts , • Artists , store design , movie clips , political • Personnalities , sports stars , etc . . .
- 13. Cultures • - Beauty • - Arts • - Curiosities • - Culture values and news
- 14. The world of the new luxury industry • - A world of new values, services, emotions, pleasures, identities, atmospheres, experiences • - A world highly diversified • - A world of endless innovations
- 15. As many other industries . . . . • Luxury industries are a field of ruptures, longevity, paradoxes, new customer relatioships, new communication, new business models, new focus on creativity. • A really enthusiastic challenge!
- 17. Consumer’s shift •From OWNING a luxury •To EXPERIENCING a luxury
- 18. • Experiencing luxury is 55 % of total luxury spending • It is growing 50 % faster than sales of luxury goods ( BCG , 2012 )
- 19. • US Consumers are 3 times more satisfied with their luxury experiences than their purchases of personal luxury goods • ( Unity Marketing Survey, 2013 )
- 20. The world’s « luxury map » is changing . . . • Moving outside big cities in China . . . • By year 2020, more than 330 cities will have the same level of disposable income that Shanghai had in 2010 ( BCG, 2013 )
- 21. • « Experiences are more intangibles than an item, they are more memorable for me » • ( a consumer )
- 22. •Let us capitalize on the experience trend !
- 23. “ Luxury is a necessity that begins where necessity ends. ” Gabrielle 'Coco' Chanel ARCHITECT Bilbao Effect? A visitor survey revealed that 82% came to the city of Bilbao exclusively to see the museum How architecture can save a city…
- 24. HERMÈS (Séoul)
- 27. HERMÈS (Tokyo by Renzo Piano)
- 28. DIOR (Tokyo by agency SANNA)
- 29. LOUIS VUITTON (Tokyo by Jun Aoki)
- 32. Agnès.b -- $ 300 million -- 2000 employees -- 200 retail stores -- Asia : 80 % of total turnover -- Japan, Hongkong, Taiwan, Singapore
- 33. Agnès.b -- Suppliers : China, North Africa -- Made in France : 40 % -- Stars : Gérard Depardieu David Lynch David Bovie -- Art Galeries, exhibits, movies
- 34. • A Tree • And A Canoe