Brent Townshend on Innovation driven entrepreneurship

1. Innovation-Driven Entrepreneurship
Brent Townshend
Monday, July 2, 12 1

2. My first job
“Skills-Driven”
Entrepreneurship
Monday, July 2, 12 2

3. My first job
Revenue
0 1 2 3
Employees
Monday, July 2, 12 2

4. Bell Labs
Corporate Innovation
Monday, July 2, 12 3

5. “Feel the Need”
Personal Need
Imagining what
others need
AND,
Users often miss
disruptive
change opportunities
Monday, July 2, 12 4

6. Bootstrap Financing Cycle
Presales
Breakeven
Monday, July 2, 12 6

7. Ordinate - Language Testing
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8. Monday, July 2, 12 8

9. Flavors of Innovation
USE IT SELL IT
Internal
Externally Visible
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10. Innovation vs Operations
100%
75%
Gross Margin
50%
Traditional
Innovative Processes
25% Unique Prod/Service
Pure invention
0%
Innovation
Monday, July 2, 12 13

11. Value Chain
Michael Porter, 1985
Monday, July 2, 12 14

12. Value Chain
Michael Porter, 1985
Monday, July 2, 12 14

13. 56k Modem
✦ No product/No service
✦ Pure innovation/invention
✦ Leverage IP maximally
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14. 56k Modem
Monday, July 2, 12 16

15. Scales of Innovation
✦ Innovate in HOW (internal methods)
✦ Innovate in WHAT (product includes innovation)
✦ Ordinate test
✦ PROVIDE the innovation (others incorporate the innovation)
✦ 56k Modem
✦ New DOMAINS of innovation (entire field is new)
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16. A New Frontier:
Synthetic Biology
✦ New field = new problems/solutions
✦ opportunity: first to innovate/invent
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17. Genetic Switches
✦ Programmed completely by
sequence of DNA
✦ Analysis/characterization
using next generation
sequencing
✦ Large data/analysis
requirements
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18. Lessons Learned
Innovation
Return/Employee
1 10 100 1000
Employees
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19. Bigger Lesson
BIG CHANGE
is easier
than people realize
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20. Hvala!
Questions?
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