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Attracting More Guests Through the Power of Visual Storytelling
1.
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3.
Understand what storytelling is, and why it
matters to hotel marketers
Tell stories on yourhotel.com + social +
mobile
Yes, visual storytelling impacts the booking
Bringing your story to market
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8.
Grabs attention
Inspires action
Is shared
Is remembered
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10.
Combine photos, videos,
virtual tours
Produce professional and
“social imagery”
Encourage guests to share
Make it “Snackable”
Optimize with keywords,
hashtags, location,
descriptions
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11. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
12. 60,000
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19.
Search engine optimization and search
engine marketing will get customers to your
front door, but what will make them choose you?
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20. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
21. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
22. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
23. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
24. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
31. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
32. To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
Editor's Notes
90% of all information that gets transmitted to our brain is visual
Humans process visuals 60,000 times faster than text
Video now appears in 70% of search results
There are over 220 billion photos on Facebook alone
Online video inspired 60% of leisure travelers to plan a vacation