Today's travel shoppers are constantly connected and on the move. Their mobile devices aren't a tool but a part of their identity – something they use to reach and engage with friends, family, and brands. Check out the Top 10 Best Practices of making the most of Social and Mobile (SoMo).

1. Top 10 Best
Practices to Make
the Most of Social
& Mobile (SoMo)

2. 2
{ }
Share your most
engaging rich visual
media on your mobile
device as you would on
your desktop
Travel shoppers use
mobile devices for all parts
of the shopping journey
#1

3. 3
Use easy to
read bulleted text
on social media that
describes your hotel
features in a fun and
succinct way
#2

4. 4
#3
Add mobile features
like click to call and click for map
directions to appeal to on-the-go travel
shoppers

5. 5
{ }
Add links from
your mobile website
to social sites like
TripAdvisor, YouTube,
Twitter, and Google+
Ensure links to your most
important social sites are visible
and easily accessed from mobile
#4

6. 6
{ }Don’t just sell on price
#5
Share exclusive
content targeted for
consumers using mobile
devices to describe how
you’re different from the
competition

7. 7
{ }The average adult attention
span today is just eight seconds,
so make them count!
#6
Make content “snackable”
– short and sweet

8. 8
{ }Shoppers visit anywhere
between 20 to 38 travel sites
on average before booking
#7
Make sure your
hotel story is
engaging and
consistent on mobile,
social media, and other
channels

9. 9
#8
Increase
engagement and
supplement your
professional content by
inviting guests to share
pictures
{ }Consider creating a unique
hashtag for your hotel to easily
identify your guests’ photos

10. 10
#9
Extend shopper interaction
by chatting live with your guests on
social media

11. 11
Ensure your
guest has the
best viewing
experience as they
travel across screens
during the shopping
journey with a mobile
optimized presence or
responsive design website
#10

12. 12 Copyright © 2014 Leonardo Worldwide Corporation