1. Copyright © 2014 Leonardo Worldwide Corporation
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Secrets to Social Media
Storytelling: 5 Tips for Hotel
Marketers
April 23, 2014
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo
Josh Johnson, Contributing Editor, Matador Network
William “Wink” Winkler, Social Media Manager, Nickelodeon Hotel
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@citrixonline.com

2. Darlene Rondeau
Vice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau

3. Joshua Johnson
Contributing Editor
Matador Network

4. William “Wink” Winkler
Social Media Manager
Nickelodeon Suites Resort

5. Social
Media is:
►A decision
maker
►Increasingly
mobile
►A vehicle for
sharing

6. Joshua Johnson
Contributing Editor
Matador Network

7. TIP #1 CREATE Brand Heros
All Stories have HEROS
WHO’S YOURS?

8. THE HERO: Your ‘ideal’ customer is embodied as your Brand Hero. = The Guest
THE MENTOR: Your brand acts in support of the Hero - it is the force that can set the
Hero in motion and guides / aids her along the way. = Your Brand
MENTOR’S GIFT: Something special you give your Hero that empowers their
journey. Your gift differentiates your brand. = Escape, luxury, experiences,
culture, amenities
CALL TO ADVENTURE: The prompting the Hero receives from the Mentor or an
outside force.
= Call to action, web search, social media, brand interaction

12. TIP #2 Create ORIGINAL Content
Tell your story
OR SOMEONE ELSE WILL...

13. Good content is social currency

14. Good content is the gift that keeps on giving
Text
Published 2009 - still #1 Google search
Text

15. Content connects your platforms

16. Story is a vehicle for values
WHAT ARE YOURS?

17. Announce your values

18. TIP #4 Create a content process
We aim to share / engage x5 social media daily.
We aim to create x3 original content a week.
We aim to publish x2 blogs a week.
We aim to create and publish x2 videos a month.

19. TIP #5 Use your Cell to Create and
Engage

20. Use Smartphone apps for
visual storytelling
• Juxtapose contrasting
images
• Create a before-and-after
sequence
• Produce a photographic
series

21. Instafood Instaplace Instaweather

22. Typic
Add value-based
text to photos to
create social
currency.

23.  Your guests are your heroes
 Create & syndicate original content
 Share values with your guests
 Develop a content process
 Take advantage of mobile capabilities
Key Takeaways

24. William “Wink” Winkler
Social Media Manager
Nickelodeon Suites Resort

29.  It takes a village to create interesting & original
content
 Your core values should be evident in what you
present
 Leverage your mobile device & app features
Key Takeaways

30. The Ultimate Visual Storytelling Solution for
Hotels
VBrochure
VScape Media
Publishing
VNetwork Analytics Customer
Success
BestSTART
++ + ++
Online
Players
Mobile
Web
Gallery
Facebook

31. ► About Leonardo
► Invitations to upcoming webinars
● May’s topic is Mobile & Today’s Hotel Shopper
► Recording of this webinar
● Share it with your colleagues
It’s a Wrap

32. Copyright © 2014 Leonardo Worldwide Corporation