SlideShare a Scribd company logo
1 of 126
Are you sure?
What Do
    These
Entrepreneurs
   Have in
 Common?


                  Confidence?
                Competitiveness?
An Idea?

 Drive?



            Identified
           Market Need?
A Plan
  of
Action?




          Willing to take
              Risks?
Focused?

Goal & Objective?




                    A successful
                     enterprise
Remember as a start-up
your place in the food chain
Small Business in
 Virginia
 Small Businesses constitute
  99% of all Virginia businesses.
 Small Businesses create over
  60-80% of all new jobs.
 Small Businesses account for
  half of the Commonwealth of
  Virginia’s contribution to the
  U.S. Gross Domestic Product -
  a whopping $160 billion.


    Virginia is for Business Lovers
Virginia is for Business Lovers
• Virginia ranked #1 state for business by
  Forbes.com last four years.
• Ranked #1 most business friendly state by
  Pollina Corporate Real Estate, Inc. last two years.
• Named #1 best states for business by CNBC.



          Virginia is for Business Lovers




                     Ask VBIC = 866-
                     248-8814
How to Start and Operate
      A Business
VA Small Business
Development Center
     Network
Who we are:

 A consortium of 29 centers throughout
  the Commonwealth that assists small
  business owners or managers to
  improve and grow their businesses and
  would-be entrepreneurs to make the
  right decision.
6 Small Business Development
         Centers in the
       Southwest Region
 MECC SBDC serves Scott, Lee, Wise &
 Dickenson Counties and City of Norton
Our Mission is:

 “To foster small business success and grow
  Virginia’s economy.”

We are in the “economic development business” –
 helping one business at a time.
  Become
           More Competitive

           More Cost Effective

           More Profitable
What we do:
 Provide one-on-one, in-depth business
  management counseling to any and all who
  request assistance. There is no charge for
  consultation services and information is strictly
  confidential.
 Provide opportunities for affordable workshops,
  seminars, conferences, and courses that
  provide professional development opportunities
  for the small business manager.
 Serve as a referral source to other specialized
  business service providers and access to a
  variety of sources of capital.
Who are we for:

 The business owner or manager wanting
  to expand the business, solve a
  business problem, develop a new idea,
  explore new markets, needs expansion
  capital.
 The aspiring business owner who needs
  a business plan, and assistance with
  understanding the market, financial
  planning, and the legal and technical
  requirements for starting a business.
What help is available:
 Create a comprehensive business plan and proforma
    financial statements
   Sources of financing and loan application assistance
   Enhancing management skills
   Financial analysis
   Market analysis and marketing
   Business problem solving
   Registration, licensing, certifications (SWaM, eVA)
   Specialized business assistance resources
       PTAC, MTC, VEDP, VSBFA, SBA
Our center has…

 served over 2000 Clients since 1991
     created and retained over 1800 jobs
     created $33 Million in new capital
      investments
     generated $16 Million in new sales
 According to independent research,
  Virginia businesses that work with their
  local SBDC grow 30% faster and create
  10 times more jobs than Virginia
  businesses in general.
Legal Entity

 One of the most important decisions you
  need to make before starting your
  business is determining what legal form
  your business will take.
     Sole Proprietor
     Partnership
     Corporation
     Limited Liability Company (LLC)
A Business Plan

 Planning is your map to success in the
  business world. You need to write a
  business plan if you are:
     Starting or buying a business
     Expanding or re-directing your business
     Financing, refinancing or raising equity
      capital
     Every business should have a plan
        Fluiddocument
        Review and Up-date the plan regularly
A Business Plan helps you….

 find hidden business flaws and makes you think
  carefully about each phase of your business
 analyze and determine those areas of your
  business that are dragging the positive parts
  down
 gain in-depth knowledge about your business
  which will make it easier to answer
  lenders’/investors questions
 clarify what is involved in making your business
  work successfully
A Business Plan Contains
 Business Description
 Managers & Employees
 Operations & Location
 Market Analysis
 Marketing & Sales
    Your Web Site
    Analyze Your Competition
 Loan Request
 Financials
    Personal Financial Statement
    Balance Sheet
    Income Statement
    Cash Flow Statement
The Plan will help you:

 Move ideas from
  your head to paper in
  an organized, clear,
  convincing manner
 Avoid the most
  common mistakes
 Keeps your focus on
  key points
How can we assist you?



Phone: 276-523-6529
Fax:      276-523-8139
 tblankenbecler@me.vccs.edu
 www.mecc.edu/sbdc
Turn to SCORE Counselors for
   Small Business Advice
      Live Your Dream. SCORE Can Help.
Small Business and Leadership

     Live Your Dream. SCORE Can Help.

        Q: Why is small business so important to the
           economy?
        A: Small businesses create jobs and fuel growth.

           There are nearly 26,000,000 small businesses
            nationwide.
           Small businesses represent 99.7% of all employers.
           Small businesses create 75% of new jobs.
           About 672,000 new small businesses are formed
            each year.
Small Business and Leadership

             Live Your Dream. SCORE Can Help.

Q: Why is owning a business important to you?

A: Small business represents success on your own terms.

   Be your own boss.
   Bring a new idea to life.
   Achieve your lifelong dream.
   Create financial independence.
   Turn your hobby into a profitable business.
About SCORE

             Live Your Dream. SCORE Can Help.

    SCORE “Counselors to America’s Small Business” is a national
                    nonprofit association.
      “SCORE provides resources and expertise to maximize the
         success of existing and emerging small business”

   Workshops and Seminars
   Face-to-Face counseling
   Online counseling www.score.org
   Free and confidential business advice
About SCORE

             Live Your Dream. SCORE Can Help.

Q: How can a SCORE business counselor help?

A: SCORE counselors give real-world advice
   that applies to your business.

   Practical advice
   Business planning
   Problem-solving
   Growth strategies
   Confidential sounding board
About SCORE

             Live Your Dream. SCORE Can Help.

    SCORE business counselors are volunteers. Volunteers
    who have achieved business success–and want to help you
    succeed in your business.

   Dedicated volunteers
   Confidential advice for your business
   Experienced business owners and executives
   Experts who’ve seen both economic highs and lows
   Pros with expertise in hundreds of disciplines
SCORE Services for You

             Live Your Dream. SCORE Can Help.



   Confidential business counseling
   Long-term business mentoring
   Face-to-face brainstorming sessions
   Online email advice available anytime
   Local workshops and seminars
SCORE Services for You

  Live Your Dream. SCORE Can Help.




           More than 12,000 counselors nationwide
           Representing over 300,000 years of
            business experience
           More than 1,000 locations for counseling
           Ask SCORE online counseling at
            www.score.org
SCORE Resource: www.score.org

                      Live Your Dream. SCORE Can Help.

The SCORE Small
Business Web Site
also offers:

Business Tools—
Workshops, tips and tools
for your business.

How To—Industry
articles and expert
insights.
Turn to SCORE

Live Your Dream. SCORE Can Help.




      Steve Willinger
          Bristol Chapter Chair
       steve@stevewillinger.com
 (423) 989-4866 www.bristolscore.org
Growing Your
Business/Marketing
         Strategies
Entrepreneur Express
          March 18, 2010


MARKETING & ADVERTISING
  For The Entrepreneur

            Steve Willinger
   Small Business Marketing Professional
          Social Media Strategist
                Bristol, TN
Today's Agenda

•   Marketing Today
•   Social Networking
•   Planning for Success
•   Advertising for the Small Business
•   Developing a Marketing Budget
A Few Facts

• Advertising is struggling
• Expectations are increasing
• Competition is everywhere
• Time is a scarcity
• Technology has become an integral component
Marketing is. . .


“Everything you do to place your product or service
       in the hands of potential customers.”

               • Creating a customer
               • Keeping a customer
Social Networking?
Social Media
Marketing Plans

• Anticipate future events
• Define a direction
• Create a blueprint
Marketing Plans


“A written plan turns your marketing into
          a planned investment
        rather than a hopeful risk”
A Good Plan…

• Easy to understand
• Clearly links objectives to strategies
• Specific and measurable
• Flexible
• Provides for checkpoints
The Marketing Plan

• Reality Check
   * Current economy
   * Understanding success factors
   * Challenges your company faces
• Customer Analysis
   * Demographics, purchasing behaviors
• Competitive Analysis
   * SWOT analysis, competitive changes, challenges
The Marketing Plan

     SMART Objectives
•   Specific
•   Measurable
•   Accurate
•   Realistic
•   Time-based
The Marketing Plan


   • Strategies must be linked to the objectives
• Well thought-out strategies can provide discipline
         • Minimizes the tendency to react
  • Provides a benchmark for measuring success
7 Step Marketing Plan

1. State the purpose of your marketing.
2. Define your target audience.
3. State customer benefits to emphasize.
4. List marketing objectives & strategies
5. Describe your market
6. Establish your budget.
7. Prepare an Action Calendar.
ADVERTISING is . . .


     The most “convenient” method of
 communicating to your target audience the
benefit of purchasing your product or service.
Fact: Most people ignore advertising


   The key is to ensure that they take notice of
                      yours!

                     HOW?
Make sure your company is
              Recognizable
Location
Regular advertising will build awareness
Constant Focus on Sales and Marketing
Community Involvement
Public Relations
Communication
Customer Service
Make sure your company is
       Memorable
How Does Advertising Work?

 Advertising puts your company at the forefront of
people’s minds.
 Advertising either stimulates a purchase or helps to
ensure that people know where to go when they do
decide to purchase.
 Advertising also confirms a customer’s decision that
doing business with you was a good idea
Branding
QUESTIONS ASKED . . .


        • What is it going to cost?
• What methods would benefit my business
               the most?
       • Meet with a professional
Advertising Budget Basics

  % of lifetime value of customer
    % of previous annual sales
         % of desired sales
    8-10% average retail (b2c)
  4-6% average wholesale (b2b)

Marketing & Advertising = Customers
“It’s your turn for Comments and
             Questions”
         Steve Willinger
    Small Business Marketing Professional
            Social Media Strategist
                (423) 797-0355
           smwillinger@gmail.com
              stevewillinger.com
       linkedin.com/in/stevewillinger
        facebook.com/stevewillinger
Tourism Business Development &
        Marketing Assistance
                 Kitty Barker
Development Specialist – Partnership Marketing
        Virginia Tourism Corporation
              kbarker@virginia.org
                 276-466-8772


               www.vatc.org (industry)
              www.virginia.org (consumer)
 19.2 billion in revenue
 supported 210,620 jobs

 provided $1.28 billion in

  state and local tax revenue




IMPACT OF TOURISM IN VA - 2008
   Advertising
   Customer Service & Industry Relations
   Electronic Marketing
   Film Office
   Marketing & Promotion
   Public Relations
   Research
   Tourism Development
   Others

    VIRGINIA TOURISM CORP. SERVICES
   Wilderness Road Heritage Trail
   Virginia Coal Heritage Trail
   ‘Round the Mountain
   Heartwood
   Spearhead Trails




DEVELOPMENT & PARTNERSHIP
MARKETING
   Planning Assistance
   Marketing Guidance
   Workshops




Business Assistance
• Marketing Leverage Program




Funding
Canoe  Rentals and Tours
Fishing and Boating Rentals

Bicycle Tours and Outfitters

Adventure/Nature Camps




TOURISM BUSINESS OPPORTUNITIES
Wineries/Vineyards

Corn  Maze
Pumpkin Patch

Pick Your Own

Animal Parks

Herb/Flower Farms

Christmas Trees Farms




Agri-tourism
Bed & Breakfast Inns
 Cabins and Cottages

 Lodges

 Campgrounds

 Horse Campgrounds

 Horse Stables/Barns

 House Boats

 Green Lodging




UNIQUE LODGING OPPORTUNITIES
Music/Theater   Venues
  Artisan Studios/Galleries
  Heritage Sites
  Tea Rooms
  Breweries/Pubs
  Eclectic Restaurants
  Shopping
  Spas




Attractions
Caterers                  Cleaning Services
   Food/Drink Distributors   Electricians
   Restaurant Equipment      Plumbers
   Security Systems          Pool Maintenance
   Convenient Stores         Lawn Care
   Web Site Designers        Auto Repair
   Ad Agencies               Events Planners
   Travel Agencies           Florists
   Motorcoach Companies      Linen Services
   Car Rental Offices



ANCILLARY BUSINESSES
6 QUESTIONS YOU SHOULD ANSWER
      What are we trying to accomplish?
      Who is our target audience?
      What message will move our audience?
      What vehicle do we have to deliver the message?
      What are our resources?
      How do we measure our performance/success?


Marketing Tips
MARKETING PLANS CHANGE

      Because of business growth
      Because of research
      Because of economic factors
      Because of technology (social media)
      Because there is always change



Marketing Tips
VIRGINIA’S RECENT AD CAMPAIGN
TARGETING NICHES & GROUPS BY INTEREST

 • Traditional Music (Crooked Road)
 • Cultural Heritage (Coal Heritage Trail)
 • Anglers (Fish Virginia First)
 •Outdoor Enthusiasts
 •Weddings/Meetings/Group Tours




Marketing Tips
PUBLIC
RELATIONS




Marketing Tips
PROMOTIONS
   Visit www.vatc.org & www.virginia.org
   Sign up for the Dashboard e-newsletter
   Attend at VTC Help Desk event
   Establish relationships with all VTC divisions –
    tap into our services (i.e. marketing, advertising,
    research, etc.)


LEARN MORE ABOUT VTC SERVICES
Kitty Barker
Development Specialist – Partnership Marketing
        Virginia Tourism Corporation

                kbarker@virginia.org
                   276-466-8772

              www.vatc.org (industry)
            www.virginia.org (consumer)
Financing & Managing
      Resources
Helpful Hints for
     Financing
     Your Business
      Scott Peak
      Market President




© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
Helpful Hint #1
        Get Your Financial House In Order

             Obtain a copy of your personal credit report.
                 • Check for any inaccuracies or mistakes.
                 • Make certain that all accounts are current and there are no
                   outstanding judgments or liens.
                 • If there is any derogatory information, be proactive and prepare to
                   explain the problems and why the problem is not likely to occur
                   again.

             Gather personal and/or business records
                 • For the past three years, including:
                     • Tax returns, financial statements with schedules and
                        attachments, and interim year-to-date financial statements.
                     • Any other financial documents that might help a lender.
                 • Neatly photocopy all of the documents and prepare them for your
                   presentation.

© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
                                                                                         82
Helpful Hint #2
        Understand What Your Lender is looking for

             Be specific in what you are asking for
                 • Know how much you need
                 • Be prepared to support all costs with estimates, invoices, or
                   contracts
                 • Never tell a lender that you want to borrow as much money as
                   possible.
             Primary source of repayment
                 • Be able to demonstrate how you will pay back the loan
                     • Debt Service Coverage = Earnings before Interest, Taxes, and
                       Depreciation / Total Debt Service
                     • Debt to Income= Debt service / Income available to service
                       debt
                 Secondary source of repayment (back up plan)
                 • Be prepared to be able to demonstrate how your lender will be
                   paid back if income falls short
                 • Be prepared to have guarantors and possible collateral
© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
                                                                                      83
Helpful Hint #3

        Recognize Your Strengths And Weaknesses
             Bank underwriters are paid to identify risk
                 • Business owners tend to be optimistic
                 • Be prepared for scrutiny
                 • Address your strengths and challenges realistically & honestly
             Most common weaknesses lenders find are:
                 •   Inability to demonstrate repayment ability
                 •   Insufficient collateral
                 •   Lack of management experience
                 •   Insufficient cash injection
                 •   Poor personal credit
             Don't get scared; just get prepared
                 • Depending on the severity of any particular weakness, you can
                   often overcome it if you are prepared with a particularly
                   noteworthy and compensating strength.
© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
                                                                                    84
Sources of Financing
         Credit Cards
           o Most expensive
           o Credit lines may be cut unexpectedly
           o Most risk
         Personal Savings
           o Lowest expense
           o Lowest risk
           o Do not use all of your savings for start up costs
         Bank financing
           o Low cost
           o Shorter term
           o Higher equity requirements
         Small Business Administration guaranteed loans
           o Low cost
           o Longer terms
           o Reduced equity requirements
           o Lower risk to partner Banks
           o Multiple plans to address real estate, equipment, and working capital
             needs
         Non-profit community lenders (People Inc, etc)
© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
                                                                                     85
Why NOW is the Best Time EVER to get a
                            SBA Loan?

         More companies than ever are eligible
                  Tangible net worth <$8.5MM
                  Net profits <$3MM in each of last two years
         Transaction costs are at an all time low
                  SBA has waived the guarantee fee – usually ~2 points
         Interest rates are at all time lows
         Congress is now acting to increase lending limits,
          waive fees, and bolster lending!




© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
                                                                          86
Advantages to SBA Loans


         Lower down payment
                  Up to 90% financing on Owner Occupied Real Estate
                  Up to 85% financing on Business Acquisition
                  Up to 90% financing on Partner Buy Out
         Longer amortization
                  20 – 25 Year Term on Owner Occupied Real Estate
                  10 Year Term on Business Acquisition or Refinance
         Can lend with collateral shortfall
                  SBA does not have specific LTV
                  Must take “All available collateral”


© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
                                                                       87
Types of Deals Financed


         Acquisition of Owner Occupied Real Estate
                  Financing available up to $9MM
         Refinance of Existing Debt
                  Up to $2MM
                  Must cut payments by 10% or more
         Business Acquisition
                  Individual or corporate buyers
                  Partner or Management Buy-Outs
                  Loans up to $1.75MM
         Start Ups
                  Require 30% equity
© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
                                                                        88
Why Wells Fargo SBA Lending


         Largest lender in United States
                  Closed over $900MM in 2009 – three times nearest
                   competitor
         Experienced Lenders and Underwriters
         Preferred SBA Lender
         Growing while others contract
                  2010 Goal - $1.2B
         It’s a marathon not a sprint
                  We don’t sell our loans




© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
                                                                      89
Scott Peak
     Market President
     Wachovia Bank
       601 State St – 3rd Floor
       Bristol, VA 24201
       (276) 645 – 1230
       Scott.peak1@wachovia.com


© 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
People Incorporated Financial Services
 Creation of new job opportunities in the Ninth Congressional
  District
 An important component of our economic development strategy is
  the promotion of our region’s tourism economy. Southwest
  Virginia’s many natural assets afford residents with new and
  greater economic opportunities, including the creation and
  expansion of small, locally owned businesses to serve the
  increasing numbers of tourists who visit our area.
 Small business owners and non-profit entities are eligible to apply
  for funding through this program for projects that enhance
  tourism, create jobs and expand economic development in the
  Ninth Congressional District.
 To date, more than ten projects have received financial assistance
  as a result of this funding.
Loan Eligibility
 Any Profit or Non-Profit entity that enhances
  tourism, creates jobs and expand economic
  development in the Ninth Congressional District are
  eligible for this loan fund.
 The following restrictions apply:
 A. 10-year term on real property (land and
  buildings)
 B. 5-year term on equipment and machinery
 C. No refinancing of existing loans
 D. Loans must be collateralized
NDDF
Ninth District Development
Financing, Inc.
 Loans for start up or expanding a tourism related
  business.
 Business must be located within the 9th
  congressional district of Virginia.
 Interest rate = Prime Rate
Training and Technical Assistance

 Business Basics Workshop – 3    Customer Service Training – 2
  hour                             hour
    Can I sell it?                  Service
    Is it for me?                   Attitude
    Can I manage it?                Consistency
    Where’s the money?              Teamwork


 Core Four Training – 12 hour
    Success Planning
    Market Planning
    Cash Flow Planning
    Operations Planning
Contact Information


              Crystal Breeding
      Business Development Manager
      Email: cbreeding@peopleinc.net
             (276)619-2291
Questions?
Other Business
              Resources
Sandy Ratliff, Business Services Manager
        Virginia Department of Business Assistance
                                      276-676-3768
                     sandy.ratliff@vdba.virginia.gov

                                    www.vdba.virginia.gov
                                      www.vastartup.org
The Virginia Department
    of Business Assistance
VDBA supports economic development in the
  Commonwealth by working with new and
  existing businesses to provide business and
  economic development communities with:

•   workforce incentives
•   financing
•   business information and counseling
•   state procurement assistance
•   incubator counseling and
•   educational opportunities
www.vdba.virginia.gov
Ask VBIC = 866-
248-8814
Business Information Services

         To help businesses get started and to grow.

Formation Assistance
 Virginia Business Information Center (VBIC) 1-866-248-8814
     Bridges the 26 state agencies, over 100 programs and over 300
     forms that may touch a Virginia business
Virginia Central Business Portal
(www.business.virginia.gov)
     Covers registration, taxation, licensing
Interactive Business Plan CD
     5 Step process to a business plan
 Entrepreneur Express Events
     150 Events – 7,500 Trained
Virginia’s Business One Stop
                Are you starting a business?
                Virginia’s Business One Stop system can help
Winner of the   you determine your business formation requirements and can
    2009        pre-fill your business registration forms.
 Governor's
 Technology
                   Visit http://www.virginia.gov/bos/index.html to
   Awards
                   access the Business One Stop System.
                   Create a Business One Stop account.
                   Answer a few brief questions about your business.
                   Receive a list of action items and pre-filled business
                   registration forms.

                   Questions? Contact the Virginia Business
                   Information Center
                   1-866-248-8814 (804) 371-0438
                   vbic@vdba.virginia.gov
Ask VBIC = 866-
248-8814
Growing Your $ales - State

                            Governor’s Executive
                             Order 33
                            $5 billion market
                               Access to buyers from 171 state
                                agencies
                            Additional $5 billion from local
                             governments
                               575 localities using eVA system.
                            Small Business Goal – 40%
                               Over 41,490 registered suppliers
                               Over 13,065 participating
                                buyers



         Ask VBIC = 866-
         248-8814
• Examples of Purchasing:
   – Instant Ice Tea
      • 01/01/2009 – 12/31/2009 = $23,455.71 - 46 PO’s
   – Novelty – Specialty Advertising Products
      • 01/01/2009 – 12/31/2009 = $152,905.34 - 152 PO’s
   – Grounds Maintenance: Mowing, Edging, Plant (Not Tree) Trimming,
     etc.
      • 01/01/2009 – 12/31/2009 = $14,566,567.94 - 1150 PO’s
   – Tires and Tubes, Passenger Vehicles
      • 01/01/2009 – 12/31/2009 = $72,103.64 - 7 PO’s
   – Concessions, Catering, Vending: Mobile and Stationary
      • 01/01/2009 – 12/31/2009 = $6,187,712.31- 11,757 PO’s
   – Building Maintenance
      • 01/01/2009 – 12/31/2009 = $90,611,650.85 - 9285 PO’s
   – Earth Moving Equipment Rental
      • 01/01/2009 – 12/31/2009 = $8,573,333.24 -621 PO’s
   – Cleaning Services, Steam & Pressure
      • 01/01/2009 – 12/31/2009 = $3,358,694.55- 303 PO’s
One–on-One Counseling Sessions
  Need Based:
     –   Accessing New Markets/Sales Growth
     –   Tailored Sales Development Solutions
     –   Financing Resources
     –   Social Media for Your Business

              To schedule an appointment, contact:



          Sandy Ratliff, Business Services Manager
                        276-676-3768
           Email: sandy.ratliff@vdba.virginia.gov
Entrepreneur Workshops
          • Launched October 2006
          • Partnership with Service
            Providers and localities
          • Provide information on
            available resources to start
            and grow a business
          • Statewide Program
          • Free – ½ Day Session
          • Over 7,500 reached
          • www.vastartup.org
Growing Your $ales Workshops
 Business Sales Growth Program
    Market Research and Expansion
    Financing
    Growth Management

 Partnered events for SWAM certification and
  eVA registration

 Networking of businesses and decision-
  makers
Social Media Workshops
You-Link-Twit-Face




                     Upcoming Events:
                     • April 14 – Dickenson County
                     •April 29 – Wytheville
                     •May 18 – Galax
                     •June 10 – Washington County
Virginia Jobs
    Investment Program
•   Workforce recruiting and training
     – Create minimum 25 net new jobs within 12 months and
       capital investment of at least $1,000,000
     – Minimum entry-level wage of $10.00/hr required. Only full-
       time jobs are eligible.
•   Small business workforce recruiting and training
     – 250 employees or less, hiring at least 5 new full time
       employees within 12 months of operation and capital
       investment of at least $100,000
     – Minimum entry-level wage of $10.00/hr required. Only full-
       time jobs are eligible.
•   Retraining
     – Small businesses that are retooling and installing new
       technologies
     – Company must retrain minimum 10 full-time employees.
Financing Programs
• Direct Lending: In partnership with banks and other
  lenders, we provide direct loans in economic
  development transactions. We also provide direct
  loans under specific programs designed to promote
  environmental stewardship and assist licensed
  daycare centers and family home providers.
• Indirect Lending: We provide loan guarantees or
  other types of credit enhancements to commercial
  banks in order to increase access to capital for
  businesses.
• Conduit Financing: We are the statewide conduit
  issuer of tax-exempt industrial development bonds
  for manufacturers and 501c3 organizations.
The VSBFA Does Not Give…
• Grants
• Loans or guaranties of loans without
  collateral
• Loans or guaranties of loans without
  personal guaranties from all significant
  owners
OTHER AVAILABLE RESOURCES
• Virginia Department of Labor – Apprenticeship Program
   – Combination of on-the-job training and classroom instruction.
   – Advantage of skilled workforce and reduced turnover.
   – http://www.doli.virginia.gov

• Virginia Department of Agriculture & Consumer Affairs
   – Virginia’s Finest Trademark = Marketing program that promotes foods and
     foods products grown in Virginia.
   – Facilitates expansion of agricultural businesses.

         http://www.vdacs.virginia.gov
OTHER AVAILABLE RESOURCES
Virginia Business Incubator
  – 9 Available in Southwest Virginia
  – 30 Within Commonwealth
  – Business Incubator Benefits
     • Facility designed to assist businesses to become
       established and sustainable
     • Benefits
         – Shared premises and business services
         – Business advice and mentoring assistance
  – More details - http://www.vbia.org/
Business Incubator




                                               Commercial Kitchen
Light Manufacturing Space

                            Shared Amenities
OTHER AVAILABLE RESOURCES
Virginia Economic Bridge, Inc.
  – Non-profit organization to promote the economic vitality of
    SWVA and the Commonwealth.
  – Virginia’s Business Pipeline – Online searchable database
    of more than 24,000 Virginia based companies, business to
    business marketing & RFP resource
    www.VirginiaBusiness.org
  – Virginia’s Linked Workforce Showcase – Designed to create
    business partnerships yielding contracts between SWVA
    and Northern Virginia by connecting companies in specific
    industry sectors.
     www.LinkedWorkforceShowcase.org
Starting and Growing a Business

• Business Formation Assistance
   –   Small Business Development Center Network = www.virginiasbdc.org
   –   SCORE = www.score.org
   –   Virginia Business Information Center = 866-248-8814
   –   Virginia Central Business Portal = www.business.virginia.gov
   –   Virginia Business Incubator Association = http://www.vbia.org/
Marketing Resources
•   SCORE = www.score.org
•   Virginia Tourism Corporation = www.vatc.org
•   Virginia Economic Bridge, Inc. = www.virginiabusiness.org
•   Virginia Department of Agriculture – Virginia’s Finest
    Trademark = www.vdacs.virginia.gov
Financing Resources
• Virginia Small Business Financing Authority =
  www.vdba.virginia.gov
• Small Business Development Center = www.virginiasbdc.org
• Small Business Administration = www.sba.gov
• People Inc. Financial Services = www.businesstart.org
• Local Economic Development Office or Chamber of
  Commerce
“If you always do what you’ve
always done, You will always
get what you’ve always got!”
Lets Connect:
                 Sandy Ratliff
  The Virginia Department of Business Assistance
                  276-676-3768
          sandy.ratliff@vdba.virginia.gov

                       Online:
      Twitter: http://twitter.com/sandyratliff
 Facebook: http://www.facebook.com/sandy.ratliff
LinkedIn - http://www.linkedin.com/in/sandyratliff
YouTube - http://www.youtube.com/user/vastartup
Survey Completions
Please take a moment to complete our
               survey!
CONTACTS
• Sandy Ratliff, Virginia Department of Business Assistance
  = 276-676-3768 or VBIC = 866-248-8814
• Tim Blankenbecler, MECC SBDC = 276-523-6529
• Kitty Barker, Virginia Tourism Corporation = 276-466-4653
• Steve Willinger, SCORE = 423-989-4866
• Scott Peak, Wachovia Bank = 276-645-1230
• Crystal Breeding, People Inc. Financial Services = 276-
  619-2291
• Carl Mitchell, Virginia Economic Bridge = 540- 731-6800

More Related Content

What's hot

Creating Your Investor Pitch Fisher
Creating Your Investor Pitch FisherCreating Your Investor Pitch Fisher
Creating Your Investor Pitch FisherMelissa Fisher, CFE
 
Discover Platforms for Sustained Business Growth
Discover Platforms for Sustained Business GrowthDiscover Platforms for Sustained Business Growth
Discover Platforms for Sustained Business GrowthDavid Guest
 
Business start up challenges
Business start up challengesBusiness start up challenges
Business start up challengesNitin Gupta
 
Challenges Facing Small Business
Challenges Facing Small BusinessChallenges Facing Small Business
Challenges Facing Small BusinessLakesia Wright
 
Are you ready to start your business?
Are you ready to start your business?Are you ready to start your business?
Are you ready to start your business?Vancity
 
Business Research Strategies - The Business Plan
Business Research Strategies - The Business PlanBusiness Research Strategies - The Business Plan
Business Research Strategies - The Business PlanOpal Berry
 
How to start new business
How to start new businessHow to start new business
How to start new businessNitin Setia
 
Peak Road Partners Overview - Marketing
Peak Road Partners Overview - MarketingPeak Road Partners Overview - Marketing
Peak Road Partners Overview - MarketingMelissa Fisher, CFE
 
2012 Small Business Toolkit
2012 Small Business Toolkit2012 Small Business Toolkit
2012 Small Business ToolkitBrent McCoy, IOM
 
Sales business development account plan ahnna w
Sales business development account plan ahnna wSales business development account plan ahnna w
Sales business development account plan ahnna wAhnna Weber
 
Business planning new agents rev 2011
Business planning new agents rev 2011Business planning new agents rev 2011
Business planning new agents rev 2011Jessika Mayer
 
How Forward Thinking Organizations Prepare For The Future
How Forward Thinking Organizations Prepare For The FutureHow Forward Thinking Organizations Prepare For The Future
How Forward Thinking Organizations Prepare For The FutureMelissa Fisher, CFE
 
New Year's Business Planning: How to Set Goals & DOMINATE 2016
New Year's Business Planning: How to Set Goals & DOMINATE 2016New Year's Business Planning: How to Set Goals & DOMINATE 2016
New Year's Business Planning: How to Set Goals & DOMINATE 2016Surefire Local
 
Simple Steps for Starting Your Business | Entrepreneur Road Map | SCORE
Simple Steps for Starting Your Business | Entrepreneur Road Map | SCORESimple Steps for Starting Your Business | Entrepreneur Road Map | SCORE
Simple Steps for Starting Your Business | Entrepreneur Road Map | SCOREWashington, DC Economic Partnership
 
How to grow your startup
How to grow your startupHow to grow your startup
How to grow your startupPlanning-ness
 
The New Breed Culture Code
The New Breed Culture CodeThe New Breed Culture Code
The New Breed Culture CodeNew Breed
 

What's hot (20)

How to Start a Small Business
How to Start a Small BusinessHow to Start a Small Business
How to Start a Small Business
 
Creating Your Investor Pitch Fisher
Creating Your Investor Pitch FisherCreating Your Investor Pitch Fisher
Creating Your Investor Pitch Fisher
 
Top 10 small business issues
Top 10 small business issuesTop 10 small business issues
Top 10 small business issues
 
Discover Platforms for Sustained Business Growth
Discover Platforms for Sustained Business GrowthDiscover Platforms for Sustained Business Growth
Discover Platforms for Sustained Business Growth
 
How to REALLY Start Your Own Business
How to REALLY Start Your Own BusinessHow to REALLY Start Your Own Business
How to REALLY Start Your Own Business
 
Business start up challenges
Business start up challengesBusiness start up challenges
Business start up challenges
 
Challenges Facing Small Business
Challenges Facing Small BusinessChallenges Facing Small Business
Challenges Facing Small Business
 
Are you ready to start your business?
Are you ready to start your business?Are you ready to start your business?
Are you ready to start your business?
 
Business Research Strategies - The Business Plan
Business Research Strategies - The Business PlanBusiness Research Strategies - The Business Plan
Business Research Strategies - The Business Plan
 
How to start new business
How to start new businessHow to start new business
How to start new business
 
Peak Road Partners Overview - Marketing
Peak Road Partners Overview - MarketingPeak Road Partners Overview - Marketing
Peak Road Partners Overview - Marketing
 
2012 Small Business Toolkit
2012 Small Business Toolkit2012 Small Business Toolkit
2012 Small Business Toolkit
 
Score Funding Request
Score Funding RequestScore Funding Request
Score Funding Request
 
Sales business development account plan ahnna w
Sales business development account plan ahnna wSales business development account plan ahnna w
Sales business development account plan ahnna w
 
Business planning new agents rev 2011
Business planning new agents rev 2011Business planning new agents rev 2011
Business planning new agents rev 2011
 
How Forward Thinking Organizations Prepare For The Future
How Forward Thinking Organizations Prepare For The FutureHow Forward Thinking Organizations Prepare For The Future
How Forward Thinking Organizations Prepare For The Future
 
New Year's Business Planning: How to Set Goals & DOMINATE 2016
New Year's Business Planning: How to Set Goals & DOMINATE 2016New Year's Business Planning: How to Set Goals & DOMINATE 2016
New Year's Business Planning: How to Set Goals & DOMINATE 2016
 
Simple Steps for Starting Your Business | Entrepreneur Road Map | SCORE
Simple Steps for Starting Your Business | Entrepreneur Road Map | SCORESimple Steps for Starting Your Business | Entrepreneur Road Map | SCORE
Simple Steps for Starting Your Business | Entrepreneur Road Map | SCORE
 
How to grow your startup
How to grow your startupHow to grow your startup
How to grow your startup
 
The New Breed Culture Code
The New Breed Culture CodeThe New Breed Culture Code
The New Breed Culture Code
 

Viewers also liked

Certificate from kharafi National-UAE
Certificate from kharafi National-UAECertificate from kharafi National-UAE
Certificate from kharafi National-UAEAbdelhay Ahmed
 
References Scandic 2015Aneta Kosidlo
References Scandic 2015Aneta KosidloReferences Scandic 2015Aneta Kosidlo
References Scandic 2015Aneta KosidloAneta Kosidlo
 
AleksandrKoreckij10330581FYP - Google Docs
AleksandrKoreckij10330581FYP - Google DocsAleksandrKoreckij10330581FYP - Google Docs
AleksandrKoreckij10330581FYP - Google DocsAleksandr Koreckij
 
Certificate from TECHINT
Certificate from TECHINTCertificate from TECHINT
Certificate from TECHINTAbdelhay Ahmed
 
Beware! Avoid These Presentation Storytelling Mistakes
Beware! Avoid These Presentation Storytelling MistakesBeware! Avoid These Presentation Storytelling Mistakes
Beware! Avoid These Presentation Storytelling MistakesEthos3
 
Kof index of globalisation
Kof index of globalisationKof index of globalisation
Kof index of globalisationSteven Heath
 
Yarn count measurement by using reel and electronic balance
Yarn count measurement by using reel and electronic balanceYarn count measurement by using reel and electronic balance
Yarn count measurement by using reel and electronic balanceMD. SAJJADUL KARIM BHUIYAN
 

Viewers also liked (12)

Certificate from kharafi National-UAE
Certificate from kharafi National-UAECertificate from kharafi National-UAE
Certificate from kharafi National-UAE
 
O que
O queO que
O que
 
References Scandic 2015Aneta Kosidlo
References Scandic 2015Aneta KosidloReferences Scandic 2015Aneta Kosidlo
References Scandic 2015Aneta Kosidlo
 
AleksandrKoreckij10330581FYP - Google Docs
AleksandrKoreckij10330581FYP - Google DocsAleksandrKoreckij10330581FYP - Google Docs
AleksandrKoreckij10330581FYP - Google Docs
 
Certificate from TECHINT
Certificate from TECHINTCertificate from TECHINT
Certificate from TECHINT
 
dfryeryeryruyur
dfryeryeryruyurdfryeryeryruyur
dfryeryeryruyur
 
Цікаві факти про хімію
Цікаві факти про хіміюЦікаві факти про хімію
Цікаві факти про хімію
 
кислотні дощі
кислотні дощі кислотні дощі
кислотні дощі
 
Seminar k nail
Seminar k nailSeminar k nail
Seminar k nail
 
Beware! Avoid These Presentation Storytelling Mistakes
Beware! Avoid These Presentation Storytelling MistakesBeware! Avoid These Presentation Storytelling Mistakes
Beware! Avoid These Presentation Storytelling Mistakes
 
Kof index of globalisation
Kof index of globalisationKof index of globalisation
Kof index of globalisation
 
Yarn count measurement by using reel and electronic balance
Yarn count measurement by using reel and electronic balanceYarn count measurement by using reel and electronic balance
Yarn count measurement by using reel and electronic balance
 

Similar to Adventure Tourism EE Presentation, April 9, 2010

Bristol Entrepreneur Express Workshop Presentation, February 23, 2010
Bristol Entrepreneur Express Workshop Presentation, February 23, 2010Bristol Entrepreneur Express Workshop Presentation, February 23, 2010
Bristol Entrepreneur Express Workshop Presentation, February 23, 2010Sandy Ratliff
 
Wytheville Entrepreneur Express #3 Presentation, april 29, 2010
Wytheville Entrepreneur Express #3 Presentation, april 29, 2010Wytheville Entrepreneur Express #3 Presentation, april 29, 2010
Wytheville Entrepreneur Express #3 Presentation, april 29, 2010Sandy Ratliff
 
Smyth Entrepreneur Express #4 Presentation, March 18, 2010
Smyth Entrepreneur Express #4 Presentation, March 18, 2010Smyth Entrepreneur Express #4 Presentation, March 18, 2010
Smyth Entrepreneur Express #4 Presentation, March 18, 2010Sandy Ratliff
 
Russell Ee #4 Presentation, February 25, 2010
Russell Ee #4 Presentation, February 25, 2010Russell Ee #4 Presentation, February 25, 2010
Russell Ee #4 Presentation, February 25, 2010Sandy Ratliff
 
Cape Cod SCORE Orientation [Recovered]
Cape Cod SCORE Orientation [Recovered]Cape Cod SCORE Orientation [Recovered]
Cape Cod SCORE Orientation [Recovered]Marc Goldberg
 
Smith Mountain Lake Entrepreneur Express, November 15, 2011 Presentation
Smith Mountain Lake Entrepreneur Express, November 15, 2011 PresentationSmith Mountain Lake Entrepreneur Express, November 15, 2011 Presentation
Smith Mountain Lake Entrepreneur Express, November 15, 2011 PresentationSandy Ratliff
 
Grayson Entrepreneur Express Workshop #2, December 9, 2010 Presentation
Grayson Entrepreneur Express Workshop #2, December 9, 2010 PresentationGrayson Entrepreneur Express Workshop #2, December 9, 2010 Presentation
Grayson Entrepreneur Express Workshop #2, December 9, 2010 PresentationSandy Ratliff
 
Franklin County Entrepreneur Express #3 Presentation, May 12, 2010
Franklin County Entrepreneur Express #3 Presentation, May 12, 2010Franklin County Entrepreneur Express #3 Presentation, May 12, 2010
Franklin County Entrepreneur Express #3 Presentation, May 12, 2010Sandy Ratliff
 
Handbook+For+Small+Business
Handbook+For+Small+BusinessHandbook+For+Small+Business
Handbook+For+Small+BusinessF Blanco
 
Changing Behaviours For Better Performance
Changing Behaviours For Better Performance Changing Behaviours For Better Performance
Changing Behaviours For Better Performance GuideDotYou
 
SBDC Brochure 2015
SBDC Brochure 2015SBDC Brochure 2015
SBDC Brochure 2015Anthony Byrd
 
How to write a social media marketing plan
How to write a social media marketing planHow to write a social media marketing plan
How to write a social media marketing planFraser Hay
 
The Riches Are In The Niches
The Riches Are In The NichesThe Riches Are In The Niches
The Riches Are In The NichesClaire Akin, MBA
 
Transitioning from Inventor to Entrepreneur
Transitioning from Inventor to EntrepreneurTransitioning from Inventor to Entrepreneur
Transitioning from Inventor to Entrepreneurdeliadis
 
CVSBDC Brochure 6-27-16
CVSBDC Brochure 6-27-16CVSBDC Brochure 6-27-16
CVSBDC Brochure 6-27-16Betty Hoge
 

Similar to Adventure Tourism EE Presentation, April 9, 2010 (20)

Bristol Entrepreneur Express Workshop Presentation, February 23, 2010
Bristol Entrepreneur Express Workshop Presentation, February 23, 2010Bristol Entrepreneur Express Workshop Presentation, February 23, 2010
Bristol Entrepreneur Express Workshop Presentation, February 23, 2010
 
Wytheville Entrepreneur Express #3 Presentation, april 29, 2010
Wytheville Entrepreneur Express #3 Presentation, april 29, 2010Wytheville Entrepreneur Express #3 Presentation, april 29, 2010
Wytheville Entrepreneur Express #3 Presentation, april 29, 2010
 
Smyth Entrepreneur Express #4 Presentation, March 18, 2010
Smyth Entrepreneur Express #4 Presentation, March 18, 2010Smyth Entrepreneur Express #4 Presentation, March 18, 2010
Smyth Entrepreneur Express #4 Presentation, March 18, 2010
 
Russell Ee #4 Presentation, February 25, 2010
Russell Ee #4 Presentation, February 25, 2010Russell Ee #4 Presentation, February 25, 2010
Russell Ee #4 Presentation, February 25, 2010
 
Cape Cod SCORE Orientation [Recovered]
Cape Cod SCORE Orientation [Recovered]Cape Cod SCORE Orientation [Recovered]
Cape Cod SCORE Orientation [Recovered]
 
Smith Mountain Lake Entrepreneur Express, November 15, 2011 Presentation
Smith Mountain Lake Entrepreneur Express, November 15, 2011 PresentationSmith Mountain Lake Entrepreneur Express, November 15, 2011 Presentation
Smith Mountain Lake Entrepreneur Express, November 15, 2011 Presentation
 
Grayson Entrepreneur Express Workshop #2, December 9, 2010 Presentation
Grayson Entrepreneur Express Workshop #2, December 9, 2010 PresentationGrayson Entrepreneur Express Workshop #2, December 9, 2010 Presentation
Grayson Entrepreneur Express Workshop #2, December 9, 2010 Presentation
 
Franklin County Entrepreneur Express #3 Presentation, May 12, 2010
Franklin County Entrepreneur Express #3 Presentation, May 12, 2010Franklin County Entrepreneur Express #3 Presentation, May 12, 2010
Franklin County Entrepreneur Express #3 Presentation, May 12, 2010
 
Invest with us invest in usa
Invest with us   invest in usaInvest with us   invest in usa
Invest with us invest in usa
 
Starting in business
Starting in businessStarting in business
Starting in business
 
Handbook+For+Small+Business
Handbook+For+Small+BusinessHandbook+For+Small+Business
Handbook+For+Small+Business
 
Changing Behaviours For Better Performance
Changing Behaviours For Better Performance Changing Behaviours For Better Performance
Changing Behaviours For Better Performance
 
GrowthSME
GrowthSMEGrowthSME
GrowthSME
 
SBDC Brochure 2015
SBDC Brochure 2015SBDC Brochure 2015
SBDC Brochure 2015
 
How to write a social media marketing plan
How to write a social media marketing planHow to write a social media marketing plan
How to write a social media marketing plan
 
SCORE Services
SCORE ServicesSCORE Services
SCORE Services
 
The Riches Are In The Niches
The Riches Are In The NichesThe Riches Are In The Niches
The Riches Are In The Niches
 
Transitioning from Inventor to Entrepreneur
Transitioning from Inventor to EntrepreneurTransitioning from Inventor to Entrepreneur
Transitioning from Inventor to Entrepreneur
 
SBDC15
SBDC15SBDC15
SBDC15
 
CVSBDC Brochure 6-27-16
CVSBDC Brochure 6-27-16CVSBDC Brochure 6-27-16
CVSBDC Brochure 6-27-16
 

More from Sandy Ratliff

2018 Washington County Business Challenge
2018 Washington County Business Challenge2018 Washington County Business Challenge
2018 Washington County Business ChallengeSandy Ratliff
 
Introduction to Wordpress
Introduction to WordpressIntroduction to Wordpress
Introduction to WordpressSandy Ratliff
 
Soft Skills Noon Knowledge Session
Soft Skills Noon Knowledge SessionSoft Skills Noon Knowledge Session
Soft Skills Noon Knowledge SessionSandy Ratliff
 
FCC Abingdon February Newsletter 2016
FCC Abingdon February Newsletter 2016FCC Abingdon February Newsletter 2016
FCC Abingdon February Newsletter 2016Sandy Ratliff
 
iPad for Business Noon Knowledge Workshop, April 13, 2016
iPad for Business Noon Knowledge Workshop, April 13, 2016iPad for Business Noon Knowledge Workshop, April 13, 2016
iPad for Business Noon Knowledge Workshop, April 13, 2016Sandy Ratliff
 
First Christian Church of Abingdon January the "Voice" Newsletter 2016
First Christian Church of Abingdon January the "Voice" Newsletter 2016First Christian Church of Abingdon January the "Voice" Newsletter 2016
First Christian Church of Abingdon January the "Voice" Newsletter 2016Sandy Ratliff
 
Managing 5 Generations in the Workplace Noon Knowledge Session, November 18, ...
Managing 5 Generations in the Workplace Noon Knowledge Session, November 18, ...Managing 5 Generations in the Workplace Noon Knowledge Session, November 18, ...
Managing 5 Generations in the Workplace Noon Knowledge Session, November 18, ...Sandy Ratliff
 
Tourism Business Management & Support, Sept. 30, 2015
Tourism Business Management & Support, Sept. 30, 2015Tourism Business Management & Support, Sept. 30, 2015
Tourism Business Management & Support, Sept. 30, 2015Sandy Ratliff
 
How Smart Leaders Create Engaged Employees, Sept. 9, 2015
How Smart Leaders Create Engaged Employees, Sept. 9, 2015How Smart Leaders Create Engaged Employees, Sept. 9, 2015
How Smart Leaders Create Engaged Employees, Sept. 9, 2015Sandy Ratliff
 
How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015
How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015
How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015Sandy Ratliff
 
Retail Experience Noon Knowledge, September 23, 2015
Retail Experience Noon Knowledge, September 23, 2015Retail Experience Noon Knowledge, September 23, 2015
Retail Experience Noon Knowledge, September 23, 2015Sandy Ratliff
 
Video: A Marketeer's Swiss Army Knife Noon Knowledge, August 26, 2015
Video: A Marketeer's Swiss Army Knife Noon Knowledge, August 26, 2015Video: A Marketeer's Swiss Army Knife Noon Knowledge, August 26, 2015
Video: A Marketeer's Swiss Army Knife Noon Knowledge, August 26, 2015Sandy Ratliff
 
Facebook & Instagram Noon Knowledge Session, June 24, 2015
Facebook & Instagram Noon Knowledge Session, June 24, 2015Facebook & Instagram Noon Knowledge Session, June 24, 2015
Facebook & Instagram Noon Knowledge Session, June 24, 2015Sandy Ratliff
 
Crowdsource Noon Knowledge SBA Session, April 22, 2015
Crowdsource Noon Knowledge SBA Session, April 22, 2015Crowdsource Noon Knowledge SBA Session, April 22, 2015
Crowdsource Noon Knowledge SBA Session, April 22, 2015Sandy Ratliff
 
Crowdsource Funding Workshop, April 22, 2015
Crowdsource Funding Workshop, April 22, 2015Crowdsource Funding Workshop, April 22, 2015
Crowdsource Funding Workshop, April 22, 2015Sandy Ratliff
 
Washington County Noon Knowledge Social Media Workshop, May 25, 2015
Washington County Noon Knowledge Social Media Workshop, May 25, 2015Washington County Noon Knowledge Social Media Workshop, May 25, 2015
Washington County Noon Knowledge Social Media Workshop, May 25, 2015Sandy Ratliff
 
Learn Evernote Noon Knowledge Session, September 10, 2014
Learn Evernote Noon Knowledge Session, September 10, 2014Learn Evernote Noon Knowledge Session, September 10, 2014
Learn Evernote Noon Knowledge Session, September 10, 2014Sandy Ratliff
 
Washington County Noon Knowledge Series - September Sessions
Washington County Noon Knowledge Series - September SessionsWashington County Noon Knowledge Series - September Sessions
Washington County Noon Knowledge Series - September SessionsSandy Ratliff
 
2014 Southwest Virginia Opportunity Summit
2014 Southwest Virginia Opportunity Summit2014 Southwest Virginia Opportunity Summit
2014 Southwest Virginia Opportunity SummitSandy Ratliff
 
Washington County Business Challenge 2014
Washington County Business Challenge 2014Washington County Business Challenge 2014
Washington County Business Challenge 2014Sandy Ratliff
 

More from Sandy Ratliff (20)

2018 Washington County Business Challenge
2018 Washington County Business Challenge2018 Washington County Business Challenge
2018 Washington County Business Challenge
 
Introduction to Wordpress
Introduction to WordpressIntroduction to Wordpress
Introduction to Wordpress
 
Soft Skills Noon Knowledge Session
Soft Skills Noon Knowledge SessionSoft Skills Noon Knowledge Session
Soft Skills Noon Knowledge Session
 
FCC Abingdon February Newsletter 2016
FCC Abingdon February Newsletter 2016FCC Abingdon February Newsletter 2016
FCC Abingdon February Newsletter 2016
 
iPad for Business Noon Knowledge Workshop, April 13, 2016
iPad for Business Noon Knowledge Workshop, April 13, 2016iPad for Business Noon Knowledge Workshop, April 13, 2016
iPad for Business Noon Knowledge Workshop, April 13, 2016
 
First Christian Church of Abingdon January the "Voice" Newsletter 2016
First Christian Church of Abingdon January the "Voice" Newsletter 2016First Christian Church of Abingdon January the "Voice" Newsletter 2016
First Christian Church of Abingdon January the "Voice" Newsletter 2016
 
Managing 5 Generations in the Workplace Noon Knowledge Session, November 18, ...
Managing 5 Generations in the Workplace Noon Knowledge Session, November 18, ...Managing 5 Generations in the Workplace Noon Knowledge Session, November 18, ...
Managing 5 Generations in the Workplace Noon Knowledge Session, November 18, ...
 
Tourism Business Management & Support, Sept. 30, 2015
Tourism Business Management & Support, Sept. 30, 2015Tourism Business Management & Support, Sept. 30, 2015
Tourism Business Management & Support, Sept. 30, 2015
 
How Smart Leaders Create Engaged Employees, Sept. 9, 2015
How Smart Leaders Create Engaged Employees, Sept. 9, 2015How Smart Leaders Create Engaged Employees, Sept. 9, 2015
How Smart Leaders Create Engaged Employees, Sept. 9, 2015
 
How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015
How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015
How Smart Leaders Create Engaged Employees Noon Knowledge, Sept. 9, 2015
 
Retail Experience Noon Knowledge, September 23, 2015
Retail Experience Noon Knowledge, September 23, 2015Retail Experience Noon Knowledge, September 23, 2015
Retail Experience Noon Knowledge, September 23, 2015
 
Video: A Marketeer's Swiss Army Knife Noon Knowledge, August 26, 2015
Video: A Marketeer's Swiss Army Knife Noon Knowledge, August 26, 2015Video: A Marketeer's Swiss Army Knife Noon Knowledge, August 26, 2015
Video: A Marketeer's Swiss Army Knife Noon Knowledge, August 26, 2015
 
Facebook & Instagram Noon Knowledge Session, June 24, 2015
Facebook & Instagram Noon Knowledge Session, June 24, 2015Facebook & Instagram Noon Knowledge Session, June 24, 2015
Facebook & Instagram Noon Knowledge Session, June 24, 2015
 
Crowdsource Noon Knowledge SBA Session, April 22, 2015
Crowdsource Noon Knowledge SBA Session, April 22, 2015Crowdsource Noon Knowledge SBA Session, April 22, 2015
Crowdsource Noon Knowledge SBA Session, April 22, 2015
 
Crowdsource Funding Workshop, April 22, 2015
Crowdsource Funding Workshop, April 22, 2015Crowdsource Funding Workshop, April 22, 2015
Crowdsource Funding Workshop, April 22, 2015
 
Washington County Noon Knowledge Social Media Workshop, May 25, 2015
Washington County Noon Knowledge Social Media Workshop, May 25, 2015Washington County Noon Knowledge Social Media Workshop, May 25, 2015
Washington County Noon Knowledge Social Media Workshop, May 25, 2015
 
Learn Evernote Noon Knowledge Session, September 10, 2014
Learn Evernote Noon Knowledge Session, September 10, 2014Learn Evernote Noon Knowledge Session, September 10, 2014
Learn Evernote Noon Knowledge Session, September 10, 2014
 
Washington County Noon Knowledge Series - September Sessions
Washington County Noon Knowledge Series - September SessionsWashington County Noon Knowledge Series - September Sessions
Washington County Noon Knowledge Series - September Sessions
 
2014 Southwest Virginia Opportunity Summit
2014 Southwest Virginia Opportunity Summit2014 Southwest Virginia Opportunity Summit
2014 Southwest Virginia Opportunity Summit
 
Washington County Business Challenge 2014
Washington County Business Challenge 2014Washington County Business Challenge 2014
Washington County Business Challenge 2014
 

Recently uploaded

Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptxMan or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptxDhatriParmar
 
How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17Celine George
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsPooky Knightsmith
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWQuiz Club NITW
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmStan Meyer
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Developmentchesterberbo7
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptxJonalynLegaspi2
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfVanessa Camilleri
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDhatriParmar
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvRicaMaeCastro1
 
Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1GloryAnnCastre1
 

Recently uploaded (20)

Faculty Profile prashantha K EEE dept Sri Sairam college of Engineering
Faculty Profile prashantha K EEE dept Sri Sairam college of EngineeringFaculty Profile prashantha K EEE dept Sri Sairam college of Engineering
Faculty Profile prashantha K EEE dept Sri Sairam college of Engineering
 
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptxMan or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
Man or Manufactured_ Redefining Humanity Through Biopunk Narratives.pptx
 
How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17How to Fix XML SyntaxError in Odoo the 17
How to Fix XML SyntaxError in Odoo the 17
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young minds
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Development
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptx
 
ICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdfICS2208 Lecture6 Notes for SL spaces.pdf
ICS2208 Lecture6 Notes for SL spaces.pdf
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
 
Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1Reading and Writing Skills 11 quarter 4 melc 1
Reading and Writing Skills 11 quarter 4 melc 1
 

Adventure Tourism EE Presentation, April 9, 2010

  • 1.
  • 3. What Do These Entrepreneurs Have in Common? Confidence? Competitiveness?
  • 4. An Idea? Drive? Identified Market Need?
  • 5. A Plan of Action? Willing to take Risks?
  • 6. Focused? Goal & Objective? A successful enterprise
  • 7.
  • 8. Remember as a start-up your place in the food chain
  • 9. Small Business in Virginia  Small Businesses constitute 99% of all Virginia businesses.  Small Businesses create over 60-80% of all new jobs.  Small Businesses account for half of the Commonwealth of Virginia’s contribution to the U.S. Gross Domestic Product - a whopping $160 billion. Virginia is for Business Lovers
  • 10. Virginia is for Business Lovers • Virginia ranked #1 state for business by Forbes.com last four years. • Ranked #1 most business friendly state by Pollina Corporate Real Estate, Inc. last two years. • Named #1 best states for business by CNBC. Virginia is for Business Lovers Ask VBIC = 866- 248-8814
  • 11. How to Start and Operate A Business
  • 13. Who we are:  A consortium of 29 centers throughout the Commonwealth that assists small business owners or managers to improve and grow their businesses and would-be entrepreneurs to make the right decision.
  • 14. 6 Small Business Development Centers in the Southwest Region  MECC SBDC serves Scott, Lee, Wise & Dickenson Counties and City of Norton
  • 15. Our Mission is:  “To foster small business success and grow Virginia’s economy.” We are in the “economic development business” – helping one business at a time. Become  More Competitive  More Cost Effective  More Profitable
  • 16. What we do:  Provide one-on-one, in-depth business management counseling to any and all who request assistance. There is no charge for consultation services and information is strictly confidential.  Provide opportunities for affordable workshops, seminars, conferences, and courses that provide professional development opportunities for the small business manager.  Serve as a referral source to other specialized business service providers and access to a variety of sources of capital.
  • 17. Who are we for:  The business owner or manager wanting to expand the business, solve a business problem, develop a new idea, explore new markets, needs expansion capital.  The aspiring business owner who needs a business plan, and assistance with understanding the market, financial planning, and the legal and technical requirements for starting a business.
  • 18. What help is available:  Create a comprehensive business plan and proforma financial statements  Sources of financing and loan application assistance  Enhancing management skills  Financial analysis  Market analysis and marketing  Business problem solving  Registration, licensing, certifications (SWaM, eVA)  Specialized business assistance resources  PTAC, MTC, VEDP, VSBFA, SBA
  • 19. Our center has…  served over 2000 Clients since 1991  created and retained over 1800 jobs  created $33 Million in new capital investments  generated $16 Million in new sales  According to independent research, Virginia businesses that work with their local SBDC grow 30% faster and create 10 times more jobs than Virginia businesses in general.
  • 20. Legal Entity  One of the most important decisions you need to make before starting your business is determining what legal form your business will take.  Sole Proprietor  Partnership  Corporation  Limited Liability Company (LLC)
  • 21. A Business Plan  Planning is your map to success in the business world. You need to write a business plan if you are:  Starting or buying a business  Expanding or re-directing your business  Financing, refinancing or raising equity capital  Every business should have a plan  Fluiddocument  Review and Up-date the plan regularly
  • 22. A Business Plan helps you….  find hidden business flaws and makes you think carefully about each phase of your business  analyze and determine those areas of your business that are dragging the positive parts down  gain in-depth knowledge about your business which will make it easier to answer lenders’/investors questions  clarify what is involved in making your business work successfully
  • 23. A Business Plan Contains  Business Description  Managers & Employees  Operations & Location  Market Analysis  Marketing & Sales  Your Web Site  Analyze Your Competition  Loan Request  Financials  Personal Financial Statement  Balance Sheet  Income Statement  Cash Flow Statement
  • 24. The Plan will help you:  Move ideas from your head to paper in an organized, clear, convincing manner  Avoid the most common mistakes  Keeps your focus on key points
  • 25. How can we assist you? Phone: 276-523-6529 Fax: 276-523-8139  tblankenbecler@me.vccs.edu  www.mecc.edu/sbdc
  • 26. Turn to SCORE Counselors for Small Business Advice Live Your Dream. SCORE Can Help.
  • 27. Small Business and Leadership Live Your Dream. SCORE Can Help. Q: Why is small business so important to the economy? A: Small businesses create jobs and fuel growth.  There are nearly 26,000,000 small businesses nationwide.  Small businesses represent 99.7% of all employers.  Small businesses create 75% of new jobs.  About 672,000 new small businesses are formed each year.
  • 28. Small Business and Leadership Live Your Dream. SCORE Can Help. Q: Why is owning a business important to you? A: Small business represents success on your own terms.  Be your own boss.  Bring a new idea to life.  Achieve your lifelong dream.  Create financial independence.  Turn your hobby into a profitable business.
  • 29. About SCORE Live Your Dream. SCORE Can Help. SCORE “Counselors to America’s Small Business” is a national nonprofit association. “SCORE provides resources and expertise to maximize the success of existing and emerging small business”  Workshops and Seminars  Face-to-Face counseling  Online counseling www.score.org  Free and confidential business advice
  • 30. About SCORE Live Your Dream. SCORE Can Help. Q: How can a SCORE business counselor help? A: SCORE counselors give real-world advice that applies to your business.  Practical advice  Business planning  Problem-solving  Growth strategies  Confidential sounding board
  • 31. About SCORE Live Your Dream. SCORE Can Help. SCORE business counselors are volunteers. Volunteers who have achieved business success–and want to help you succeed in your business.  Dedicated volunteers  Confidential advice for your business  Experienced business owners and executives  Experts who’ve seen both economic highs and lows  Pros with expertise in hundreds of disciplines
  • 32. SCORE Services for You Live Your Dream. SCORE Can Help.  Confidential business counseling  Long-term business mentoring  Face-to-face brainstorming sessions  Online email advice available anytime  Local workshops and seminars
  • 33. SCORE Services for You Live Your Dream. SCORE Can Help.  More than 12,000 counselors nationwide  Representing over 300,000 years of business experience  More than 1,000 locations for counseling  Ask SCORE online counseling at www.score.org
  • 34. SCORE Resource: www.score.org Live Your Dream. SCORE Can Help. The SCORE Small Business Web Site also offers: Business Tools— Workshops, tips and tools for your business. How To—Industry articles and expert insights.
  • 35. Turn to SCORE Live Your Dream. SCORE Can Help. Steve Willinger Bristol Chapter Chair steve@stevewillinger.com (423) 989-4866 www.bristolscore.org
  • 37. Entrepreneur Express March 18, 2010 MARKETING & ADVERTISING For The Entrepreneur Steve Willinger Small Business Marketing Professional Social Media Strategist Bristol, TN
  • 38. Today's Agenda • Marketing Today • Social Networking • Planning for Success • Advertising for the Small Business • Developing a Marketing Budget
  • 39. A Few Facts • Advertising is struggling • Expectations are increasing • Competition is everywhere • Time is a scarcity • Technology has become an integral component
  • 40. Marketing is. . . “Everything you do to place your product or service in the hands of potential customers.” • Creating a customer • Keeping a customer
  • 43. Marketing Plans • Anticipate future events • Define a direction • Create a blueprint
  • 44. Marketing Plans “A written plan turns your marketing into a planned investment rather than a hopeful risk”
  • 45. A Good Plan… • Easy to understand • Clearly links objectives to strategies • Specific and measurable • Flexible • Provides for checkpoints
  • 46. The Marketing Plan • Reality Check * Current economy * Understanding success factors * Challenges your company faces • Customer Analysis * Demographics, purchasing behaviors • Competitive Analysis * SWOT analysis, competitive changes, challenges
  • 47. The Marketing Plan SMART Objectives • Specific • Measurable • Accurate • Realistic • Time-based
  • 48. The Marketing Plan • Strategies must be linked to the objectives • Well thought-out strategies can provide discipline • Minimizes the tendency to react • Provides a benchmark for measuring success
  • 49. 7 Step Marketing Plan 1. State the purpose of your marketing. 2. Define your target audience. 3. State customer benefits to emphasize. 4. List marketing objectives & strategies 5. Describe your market 6. Establish your budget. 7. Prepare an Action Calendar.
  • 50. ADVERTISING is . . . The most “convenient” method of communicating to your target audience the benefit of purchasing your product or service.
  • 51. Fact: Most people ignore advertising The key is to ensure that they take notice of yours! HOW?
  • 52. Make sure your company is Recognizable Location Regular advertising will build awareness Constant Focus on Sales and Marketing Community Involvement Public Relations Communication Customer Service
  • 53. Make sure your company is Memorable
  • 54. How Does Advertising Work?  Advertising puts your company at the forefront of people’s minds.  Advertising either stimulates a purchase or helps to ensure that people know where to go when they do decide to purchase.  Advertising also confirms a customer’s decision that doing business with you was a good idea
  • 56. QUESTIONS ASKED . . . • What is it going to cost? • What methods would benefit my business the most? • Meet with a professional
  • 57. Advertising Budget Basics % of lifetime value of customer % of previous annual sales % of desired sales 8-10% average retail (b2c) 4-6% average wholesale (b2b) Marketing & Advertising = Customers
  • 58. “It’s your turn for Comments and Questions” Steve Willinger Small Business Marketing Professional Social Media Strategist (423) 797-0355 smwillinger@gmail.com stevewillinger.com linkedin.com/in/stevewillinger facebook.com/stevewillinger
  • 59. Tourism Business Development & Marketing Assistance Kitty Barker Development Specialist – Partnership Marketing Virginia Tourism Corporation kbarker@virginia.org 276-466-8772 www.vatc.org (industry) www.virginia.org (consumer)
  • 60.  19.2 billion in revenue  supported 210,620 jobs  provided $1.28 billion in state and local tax revenue IMPACT OF TOURISM IN VA - 2008
  • 61.
  • 62. Advertising  Customer Service & Industry Relations  Electronic Marketing  Film Office  Marketing & Promotion  Public Relations  Research  Tourism Development  Others VIRGINIA TOURISM CORP. SERVICES
  • 63.
  • 64. Wilderness Road Heritage Trail  Virginia Coal Heritage Trail  ‘Round the Mountain  Heartwood  Spearhead Trails DEVELOPMENT & PARTNERSHIP MARKETING
  • 65. Planning Assistance  Marketing Guidance  Workshops Business Assistance
  • 66. • Marketing Leverage Program Funding
  • 67. Canoe Rentals and Tours Fishing and Boating Rentals Bicycle Tours and Outfitters Adventure/Nature Camps TOURISM BUSINESS OPPORTUNITIES
  • 68. Wineries/Vineyards Corn Maze Pumpkin Patch Pick Your Own Animal Parks Herb/Flower Farms Christmas Trees Farms Agri-tourism
  • 69. Bed & Breakfast Inns Cabins and Cottages Lodges Campgrounds Horse Campgrounds Horse Stables/Barns House Boats Green Lodging UNIQUE LODGING OPPORTUNITIES
  • 70. Music/Theater Venues Artisan Studios/Galleries Heritage Sites Tea Rooms Breweries/Pubs Eclectic Restaurants Shopping Spas Attractions
  • 71. Caterers Cleaning Services Food/Drink Distributors Electricians Restaurant Equipment Plumbers Security Systems Pool Maintenance Convenient Stores Lawn Care Web Site Designers Auto Repair Ad Agencies Events Planners Travel Agencies Florists Motorcoach Companies Linen Services Car Rental Offices ANCILLARY BUSINESSES
  • 72. 6 QUESTIONS YOU SHOULD ANSWER  What are we trying to accomplish?  Who is our target audience?  What message will move our audience?  What vehicle do we have to deliver the message?  What are our resources?  How do we measure our performance/success? Marketing Tips
  • 73. MARKETING PLANS CHANGE  Because of business growth  Because of research  Because of economic factors  Because of technology (social media)  Because there is always change Marketing Tips
  • 75. TARGETING NICHES & GROUPS BY INTEREST • Traditional Music (Crooked Road) • Cultural Heritage (Coal Heritage Trail) • Anglers (Fish Virginia First) •Outdoor Enthusiasts •Weddings/Meetings/Group Tours Marketing Tips
  • 78. Visit www.vatc.org & www.virginia.org  Sign up for the Dashboard e-newsletter  Attend at VTC Help Desk event  Establish relationships with all VTC divisions – tap into our services (i.e. marketing, advertising, research, etc.) LEARN MORE ABOUT VTC SERVICES
  • 79. Kitty Barker Development Specialist – Partnership Marketing Virginia Tourism Corporation kbarker@virginia.org 276-466-8772 www.vatc.org (industry) www.virginia.org (consumer)
  • 80. Financing & Managing Resources
  • 81. Helpful Hints for Financing Your Business Scott Peak Market President © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
  • 82. Helpful Hint #1 Get Your Financial House In Order  Obtain a copy of your personal credit report. • Check for any inaccuracies or mistakes. • Make certain that all accounts are current and there are no outstanding judgments or liens. • If there is any derogatory information, be proactive and prepare to explain the problems and why the problem is not likely to occur again.  Gather personal and/or business records • For the past three years, including: • Tax returns, financial statements with schedules and attachments, and interim year-to-date financial statements. • Any other financial documents that might help a lender. • Neatly photocopy all of the documents and prepare them for your presentation. © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use. 82
  • 83. Helpful Hint #2 Understand What Your Lender is looking for  Be specific in what you are asking for • Know how much you need • Be prepared to support all costs with estimates, invoices, or contracts • Never tell a lender that you want to borrow as much money as possible.  Primary source of repayment • Be able to demonstrate how you will pay back the loan • Debt Service Coverage = Earnings before Interest, Taxes, and Depreciation / Total Debt Service • Debt to Income= Debt service / Income available to service debt Secondary source of repayment (back up plan) • Be prepared to be able to demonstrate how your lender will be paid back if income falls short • Be prepared to have guarantors and possible collateral © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use. 83
  • 84. Helpful Hint #3 Recognize Your Strengths And Weaknesses  Bank underwriters are paid to identify risk • Business owners tend to be optimistic • Be prepared for scrutiny • Address your strengths and challenges realistically & honestly  Most common weaknesses lenders find are: • Inability to demonstrate repayment ability • Insufficient collateral • Lack of management experience • Insufficient cash injection • Poor personal credit  Don't get scared; just get prepared • Depending on the severity of any particular weakness, you can often overcome it if you are prepared with a particularly noteworthy and compensating strength. © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use. 84
  • 85. Sources of Financing  Credit Cards o Most expensive o Credit lines may be cut unexpectedly o Most risk  Personal Savings o Lowest expense o Lowest risk o Do not use all of your savings for start up costs  Bank financing o Low cost o Shorter term o Higher equity requirements  Small Business Administration guaranteed loans o Low cost o Longer terms o Reduced equity requirements o Lower risk to partner Banks o Multiple plans to address real estate, equipment, and working capital needs  Non-profit community lenders (People Inc, etc) © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use. 85
  • 86. Why NOW is the Best Time EVER to get a SBA Loan?  More companies than ever are eligible  Tangible net worth <$8.5MM  Net profits <$3MM in each of last two years  Transaction costs are at an all time low  SBA has waived the guarantee fee – usually ~2 points  Interest rates are at all time lows  Congress is now acting to increase lending limits, waive fees, and bolster lending! © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use. 86
  • 87. Advantages to SBA Loans  Lower down payment  Up to 90% financing on Owner Occupied Real Estate  Up to 85% financing on Business Acquisition  Up to 90% financing on Partner Buy Out  Longer amortization  20 – 25 Year Term on Owner Occupied Real Estate  10 Year Term on Business Acquisition or Refinance  Can lend with collateral shortfall  SBA does not have specific LTV  Must take “All available collateral” © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use. 87
  • 88. Types of Deals Financed  Acquisition of Owner Occupied Real Estate  Financing available up to $9MM  Refinance of Existing Debt  Up to $2MM  Must cut payments by 10% or more  Business Acquisition  Individual or corporate buyers  Partner or Management Buy-Outs  Loans up to $1.75MM  Start Ups  Require 30% equity © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use. 88
  • 89. Why Wells Fargo SBA Lending  Largest lender in United States  Closed over $900MM in 2009 – three times nearest competitor  Experienced Lenders and Underwriters  Preferred SBA Lender  Growing while others contract  2010 Goal - $1.2B  It’s a marathon not a sprint  We don’t sell our loans © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use. 89
  • 90. Scott Peak Market President Wachovia Bank 601 State St – 3rd Floor Bristol, VA 24201 (276) 645 – 1230 Scott.peak1@wachovia.com © 2009 Wells Fargo Bank, N.A. All rights reserved. For public use.
  • 92.  Creation of new job opportunities in the Ninth Congressional District  An important component of our economic development strategy is the promotion of our region’s tourism economy. Southwest Virginia’s many natural assets afford residents with new and greater economic opportunities, including the creation and expansion of small, locally owned businesses to serve the increasing numbers of tourists who visit our area.  Small business owners and non-profit entities are eligible to apply for funding through this program for projects that enhance tourism, create jobs and expand economic development in the Ninth Congressional District.  To date, more than ten projects have received financial assistance as a result of this funding.
  • 93. Loan Eligibility  Any Profit or Non-Profit entity that enhances tourism, creates jobs and expand economic development in the Ninth Congressional District are eligible for this loan fund.  The following restrictions apply:  A. 10-year term on real property (land and buildings)  B. 5-year term on equipment and machinery  C. No refinancing of existing loans  D. Loans must be collateralized
  • 94. NDDF Ninth District Development Financing, Inc.  Loans for start up or expanding a tourism related business.  Business must be located within the 9th congressional district of Virginia.  Interest rate = Prime Rate
  • 95. Training and Technical Assistance  Business Basics Workshop – 3  Customer Service Training – 2 hour hour  Can I sell it?  Service  Is it for me?  Attitude  Can I manage it?  Consistency  Where’s the money?  Teamwork  Core Four Training – 12 hour  Success Planning  Market Planning  Cash Flow Planning  Operations Planning
  • 96. Contact Information Crystal Breeding Business Development Manager Email: cbreeding@peopleinc.net (276)619-2291
  • 98. Other Business Resources Sandy Ratliff, Business Services Manager Virginia Department of Business Assistance 276-676-3768 sandy.ratliff@vdba.virginia.gov www.vdba.virginia.gov www.vastartup.org
  • 99. The Virginia Department of Business Assistance VDBA supports economic development in the Commonwealth by working with new and existing businesses to provide business and economic development communities with: • workforce incentives • financing • business information and counseling • state procurement assistance • incubator counseling and • educational opportunities www.vdba.virginia.gov
  • 100. Ask VBIC = 866- 248-8814
  • 101. Business Information Services To help businesses get started and to grow. Formation Assistance  Virginia Business Information Center (VBIC) 1-866-248-8814 Bridges the 26 state agencies, over 100 programs and over 300 forms that may touch a Virginia business Virginia Central Business Portal (www.business.virginia.gov) Covers registration, taxation, licensing Interactive Business Plan CD 5 Step process to a business plan  Entrepreneur Express Events 150 Events – 7,500 Trained
  • 102. Virginia’s Business One Stop Are you starting a business? Virginia’s Business One Stop system can help Winner of the you determine your business formation requirements and can 2009 pre-fill your business registration forms. Governor's Technology Visit http://www.virginia.gov/bos/index.html to Awards access the Business One Stop System. Create a Business One Stop account. Answer a few brief questions about your business. Receive a list of action items and pre-filled business registration forms. Questions? Contact the Virginia Business Information Center 1-866-248-8814 (804) 371-0438 vbic@vdba.virginia.gov
  • 103. Ask VBIC = 866- 248-8814
  • 104. Growing Your $ales - State  Governor’s Executive Order 33  $5 billion market  Access to buyers from 171 state agencies  Additional $5 billion from local governments  575 localities using eVA system.  Small Business Goal – 40%  Over 41,490 registered suppliers  Over 13,065 participating buyers Ask VBIC = 866- 248-8814
  • 105. • Examples of Purchasing: – Instant Ice Tea • 01/01/2009 – 12/31/2009 = $23,455.71 - 46 PO’s – Novelty – Specialty Advertising Products • 01/01/2009 – 12/31/2009 = $152,905.34 - 152 PO’s – Grounds Maintenance: Mowing, Edging, Plant (Not Tree) Trimming, etc. • 01/01/2009 – 12/31/2009 = $14,566,567.94 - 1150 PO’s – Tires and Tubes, Passenger Vehicles • 01/01/2009 – 12/31/2009 = $72,103.64 - 7 PO’s – Concessions, Catering, Vending: Mobile and Stationary • 01/01/2009 – 12/31/2009 = $6,187,712.31- 11,757 PO’s – Building Maintenance • 01/01/2009 – 12/31/2009 = $90,611,650.85 - 9285 PO’s – Earth Moving Equipment Rental • 01/01/2009 – 12/31/2009 = $8,573,333.24 -621 PO’s – Cleaning Services, Steam & Pressure • 01/01/2009 – 12/31/2009 = $3,358,694.55- 303 PO’s
  • 106. One–on-One Counseling Sessions Need Based: – Accessing New Markets/Sales Growth – Tailored Sales Development Solutions – Financing Resources – Social Media for Your Business To schedule an appointment, contact: Sandy Ratliff, Business Services Manager 276-676-3768 Email: sandy.ratliff@vdba.virginia.gov
  • 107. Entrepreneur Workshops • Launched October 2006 • Partnership with Service Providers and localities • Provide information on available resources to start and grow a business • Statewide Program • Free – ½ Day Session • Over 7,500 reached • www.vastartup.org
  • 108. Growing Your $ales Workshops  Business Sales Growth Program  Market Research and Expansion  Financing  Growth Management  Partnered events for SWAM certification and eVA registration  Networking of businesses and decision- makers
  • 109. Social Media Workshops You-Link-Twit-Face Upcoming Events: • April 14 – Dickenson County •April 29 – Wytheville •May 18 – Galax •June 10 – Washington County
  • 110.
  • 111. Virginia Jobs Investment Program • Workforce recruiting and training – Create minimum 25 net new jobs within 12 months and capital investment of at least $1,000,000 – Minimum entry-level wage of $10.00/hr required. Only full- time jobs are eligible. • Small business workforce recruiting and training – 250 employees or less, hiring at least 5 new full time employees within 12 months of operation and capital investment of at least $100,000 – Minimum entry-level wage of $10.00/hr required. Only full- time jobs are eligible. • Retraining – Small businesses that are retooling and installing new technologies – Company must retrain minimum 10 full-time employees.
  • 112. Financing Programs • Direct Lending: In partnership with banks and other lenders, we provide direct loans in economic development transactions. We also provide direct loans under specific programs designed to promote environmental stewardship and assist licensed daycare centers and family home providers. • Indirect Lending: We provide loan guarantees or other types of credit enhancements to commercial banks in order to increase access to capital for businesses. • Conduit Financing: We are the statewide conduit issuer of tax-exempt industrial development bonds for manufacturers and 501c3 organizations.
  • 113. The VSBFA Does Not Give… • Grants • Loans or guaranties of loans without collateral • Loans or guaranties of loans without personal guaranties from all significant owners
  • 114. OTHER AVAILABLE RESOURCES • Virginia Department of Labor – Apprenticeship Program – Combination of on-the-job training and classroom instruction. – Advantage of skilled workforce and reduced turnover. – http://www.doli.virginia.gov • Virginia Department of Agriculture & Consumer Affairs – Virginia’s Finest Trademark = Marketing program that promotes foods and foods products grown in Virginia. – Facilitates expansion of agricultural businesses. http://www.vdacs.virginia.gov
  • 115. OTHER AVAILABLE RESOURCES Virginia Business Incubator – 9 Available in Southwest Virginia – 30 Within Commonwealth – Business Incubator Benefits • Facility designed to assist businesses to become established and sustainable • Benefits – Shared premises and business services – Business advice and mentoring assistance – More details - http://www.vbia.org/
  • 116. Business Incubator Commercial Kitchen Light Manufacturing Space Shared Amenities
  • 117. OTHER AVAILABLE RESOURCES Virginia Economic Bridge, Inc. – Non-profit organization to promote the economic vitality of SWVA and the Commonwealth. – Virginia’s Business Pipeline – Online searchable database of more than 24,000 Virginia based companies, business to business marketing & RFP resource www.VirginiaBusiness.org – Virginia’s Linked Workforce Showcase – Designed to create business partnerships yielding contracts between SWVA and Northern Virginia by connecting companies in specific industry sectors. www.LinkedWorkforceShowcase.org
  • 118. Starting and Growing a Business • Business Formation Assistance – Small Business Development Center Network = www.virginiasbdc.org – SCORE = www.score.org – Virginia Business Information Center = 866-248-8814 – Virginia Central Business Portal = www.business.virginia.gov – Virginia Business Incubator Association = http://www.vbia.org/
  • 119. Marketing Resources • SCORE = www.score.org • Virginia Tourism Corporation = www.vatc.org • Virginia Economic Bridge, Inc. = www.virginiabusiness.org • Virginia Department of Agriculture – Virginia’s Finest Trademark = www.vdacs.virginia.gov
  • 120. Financing Resources • Virginia Small Business Financing Authority = www.vdba.virginia.gov • Small Business Development Center = www.virginiasbdc.org • Small Business Administration = www.sba.gov • People Inc. Financial Services = www.businesstart.org • Local Economic Development Office or Chamber of Commerce
  • 121. “If you always do what you’ve always done, You will always get what you’ve always got!”
  • 122. Lets Connect: Sandy Ratliff The Virginia Department of Business Assistance 276-676-3768 sandy.ratliff@vdba.virginia.gov Online: Twitter: http://twitter.com/sandyratliff Facebook: http://www.facebook.com/sandy.ratliff LinkedIn - http://www.linkedin.com/in/sandyratliff YouTube - http://www.youtube.com/user/vastartup
  • 123. Survey Completions Please take a moment to complete our survey!
  • 124.
  • 125.
  • 126. CONTACTS • Sandy Ratliff, Virginia Department of Business Assistance = 276-676-3768 or VBIC = 866-248-8814 • Tim Blankenbecler, MECC SBDC = 276-523-6529 • Kitty Barker, Virginia Tourism Corporation = 276-466-4653 • Steve Willinger, SCORE = 423-989-4866 • Scott Peak, Wachovia Bank = 276-645-1230 • Crystal Breeding, People Inc. Financial Services = 276- 619-2291 • Carl Mitchell, Virginia Economic Bridge = 540- 731-6800