Valve Solutions offers customised B2B digital contentmarketing solutions. Our 10,000+ global professionals across our social media channels is built around business verticals in Manufacturing, Process automation, Industrial automation. Member profile include EPC consultants, professionals, end users, buyers from the entire industry ecosystem. @VALVESOLUTIONS we help SME's scale, reach global audience, industry and markets on an affordable budget.Our blog got 50,000+ unique visitors globally from the industry. For more details, prices, T&C, offers visit our Linkedin company page at www.linkedin.com/company/valve-solutions.
2. Key salient features of our social media channels
•Customised audience of around 2500 members from Oil and Gas, Energy,
Refining, Petrochemical industry, EPC professionals, OEM from across the world
on our Linkedin group and facebook.
• Members include owners, vice presidents, Sr. management executives,
endusers, design engineers, buyers and decision makers from the above industry
across the world.
• Our blog has over 18000 lifetime page views, our latest contest video on youtube
got 2000 views in 60days. Our blog posts and videos are regulalrly published in all
the leading B2B digital epapers across the world.
• Our twitter audience comprise of large organisations , industrial publications,
industry professionals , consultants and industry leaders.
•Get immediate impact and access to new audience, market and industry on a
platform recognised by the leaders in B2B digital space “Linkedin”.
3. 1.Are you a manufacturer of Industrial
equipment in the B2B segment?
2. Do you want to create more awareness about
the USP of your products?
3.Do you want to find endusers seeking
solutions in your products?
4.Do you want to create new leads, enquiries
and possible orders?
5.Do you want to push your business ahead of
the competition?
4. How does it work?
•Digital media as you are aware is growing rapidly with just about
every other service being offered online.
•This has brought about rapid change in the online activity of
professionals , 9 out of 10 are now extremely active online on one or
the other social media channels, networking groups and forums.
•Every product is manufactured to offer some solutions to the
industry in terms of process, application or service.
•We highlight these in our technical product reviews in our blog and
the same can be made in 2/3 min youtube videos.
•We then regulalrly promote this content on various networking
groups on Linkedin, facebook, twitter, subject related forums to
target your potential endusers or buyers.
•We also target consultants and thought leaders from your industry.
5. How does it work?
•Jim is an automation professional in an end user plant who watches or
reads one of our posts about your products. He has been looking for
industrial automation solutions and feels confident of your product.
•He immediately shares this link with his production team and discusses
the same over lunch on how this product can reduce frequent breakdowns.
•The production head Tom makes note of the same and further shares this
content with production heads of other plants and a forum on industrial
automation.
•Later on during one of the meetings with the buyers group and production
heads, Tom raises an indent asking the buyer Jack to send out an RFQ to
you as your product offers solutions to their frequent plant failures.
• Jack then takes this up and shares this content with other buyers within the
organisation and sends you an enquiry.
•END USER + DEPT HEAD = PRESSURE ON BUYER = ENQ + OFFER =
NEW ORDERS
6. What did you achieve ?
•Created awareness about the solutions offered by your products
among your target audience.
•You reached a new customer, market, industry, nobody came
searching for you on google, your content was shared among your
target audience.
•Your content was further shared among various like minded
audience creating the much needed impact allowing others to
continue to engage with your content over time exponentially.
.
•Generated new leads, enquiries and possible orders. It doesn’t stop
here, the cycle will continue to repeat over time.
7. Advantages of digital media
•Digital media works for you 24hrs X 7days a week, it is customised
to target and engage your audience.
•Over a period of time good content continues to be shared, liked,
tweeted, exponentially in the right circles increasing brand
awareness, generating new leads and increasing sales.
•Digital push content is dynamic it can be shared endlessly, unlike
static print media advertising in magazines and newspapers.
•Digital media is smart, available on your smartphone, laptop,
tablet, PC where ever you are, just by a click.
•Digital media is “ON” demand media, your audience may engage
with your content at their own convinience, since the content is
regulalrly promoted it is available for them to view at a later time.
8. Why Valve Solutions ?
•Valve Solutions business model got recognition by “Linkedin” at the recent
Linkedin B2B Connect 2012 at The Grand Hyatt, Mumbai, India by winning
the “Share your success story” contest.
•Get immediate impact and access to your target audience, market and
industry on a ready made platform built on a B2B model over the last 3yrs.
•Content (text/videos) we publish is regulalrly featured in leading B2B
digital epapers having huge subscription and readers from the industry.
Why the name Valve Solutions ? Is it only for the valve industry ?
•We are engineers from the valve industry so we named the product Valve
Solutions. Being engineers we understand your products , industry and
the challenges much better.
•Our business model is built around all products and services (EPC and
enduser )for the Oil & gas, Energy, Refining and Petrochemicals industry.
• OEM’s of flow products, rotary equipment, process instruments,
control accessories, electrical equipment , industrial automation and
many others will benefit immediately from our ready made platform.
9. How are you different from other B2B portals ? Do you
promote our content only on your channels ?
•Other B2B portals like india.com and trade.com build a static website
advertising your products on their, much bigger static website.
•They highlight the importance of keywords so you list among the 50
odd companies when somebody does a search on google etc. (SEO)
•Our survey revealed 90% of enquiries received from such sources were
out of size range, product specs don’t match etc, making them futile.
•Valve Solutions offers a customised B2B dynamic product, which
continues to work for you 24hrs X 7days exponentially over time.
• We push your content regularly and find your buyers looking for
solutions in your products. Our content is built on relevant keywords.
•We promote all content not only on our channels but on other
channels,networking groups, forums customised to reach your
potential buyer. (SEO) search engine optimization is thus included.
•If a buyer finds you on a keyword search through our content, the
solutions offered by your product is more likely to appeal to the buyer.
Thus increasing the chances of a relevant enquiry by 100%.
10. Can we measure the results ?
•Have you been able to precisely measure the conversion, results and the
impact from print media advertisements(magazine, newspapers), business
directory listings ???
• In most cases the answer is no. But yet we like to believe that we must have
some exposure in these now obsolete old methods of marketing and
advertising for the industrial segment.
How much will it cost ?
•Leading newspaper B2B advertisement (one city only,ex:Mumbai) 6cm X
5cm colour ad = INR50,000/day (When was the last time you actually
looked at one of these ads?)
• Leading business directory (one city only, ex:Mumbai) 30 characters =
1,20,000/annual (When was the last time you used a yellow pages? you
would rather search online!)
•Cost for our services vary depending on the duration and type of
content(text/video), in most cases it is a fraction of the above.
11. We already have our website and social media channels ?
•Your website is static , it is only an address for people to find
you on the web.
•Through customised B2B digital push content marketing you
can create the same brand awareness impact for your products
online as compared to when somebody visits your stall at a
tradefair , but at a fraction of the cost.
•Having your own social media channels is a great investment if
you are a large organisation and willing to invest for at least 2
years before you start getting any serious impact.
•However the cost of creating good content, expertise for
marketing , strategies and management for the same can prove
expensive.
• At Valve Solutions we can help you build your own customised
B2B platform and manage the same for you at a reasonable cost.
•Having your own social media channels linked to your website
with no audience/poor content can have serious damage to
your brand image, similar to imagine a great artist making a
poor performance to an almost empty audience.
12. VALVE SOLUTIONS is smart !!!
•Considering the growing population of professionals using social
networks on smartphone/tablets. We decided to go one step further
by developing the VALVE SOLUTIONS mobile app.
•By downloading this app users can seamlessly engage with digital
content across all our channels with a click (Blog, Facebook, Twitter,
Youtube) without having to individually log in to each site
seperately.
•Besides when a user reaches our blog through some external link
using a smartphone/Tablet, he is automatically taken to our mobile
app version.
•This allows him uninterrupted content engagement and an option
to act on that very instinct and share content on a social media
channel of his interest.
13. Join, Like, Subscribe, Follow us at
http://amruthatechnologies.blogspot.com
www.facebook.com/VALVESOLUTIONS
www.youtube.com/VALVESOLUTIONS
www.twitter.com/VALVESOLUTIONS
www.linkedin.com/company/valve-solutions
www.linkedin.com/groups?groupDashboa
rd=&gid=2436680
http://valvesolutions.mobapp.at