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Uutisraivaaja slides.jyri
1.
9 teesiä palveluista Jyri
Engeström (@jyri) zengestrom.com
2.
3.
4.
Innovaatioita • Mäkihyppylinko • Venesuksi •
Matkaradiolevysoitin • Kaksikeulainen auto • Moottoriveneen ja surffilaudan yhdistelmä • Kauko-ohjattava puhuva jääkaappi • Poljettava autoratapeli
5.
6.
WiThings-vaaka
7.
WiThings-vaaka
8.
WiThings-vaaka
9.
Ensimmäiset 3 teesiä 1.
Nopeus 2. Identiteetti 3. Hyvän jakaminen
10.
1. Keskity hoitamaan
asia nopeammin kuin muualla.
11.
Löydä se mitä
etsit.
12.
2. Kirjaudu sisään
Facebook / Google / Twitter tunnuksillasi
13.
“Hei Jyri! Täällä
on jo tuttuja:”
14.
Muista kenestä on
kyse
15.
Asiakas sai asian
hoidettua? 3. Anna tilaisuus lähettää lahja ystävälle.
16.
Toiset 3 teesiä 4.
Seuraaminen 5. Arvostaminen 6. Osallistuminen
17.
4. SEURAA KÄYTTÖÄ
18.
19.
Onnistuiko eka kerta?
20.
Onko käyttö jatkunut
viikon kuluttua?
21.
Tärkein luku: AKTIIVISET käyttäjät
(“Actives”) 1-day actives 7-day actives 30-day actives
22.
Seuraa
Korjaa
23.
24.
Hajauta bugiraportointi ja
seuranta
25.
26.
27.
28.
29.
5. Älä kohtele
asiakkaitasi samanarvoisina.
30.
Tee itsestäsi peli:
tasot ja arvomerkit
31.
6. Älä markkinoi
32.
Vaan osallistu ja
auta.
33.
34.
35.
Viimeiset 3 teesiä 7.
Kasvot 8. Sanansaattajat 9. Sosiaalinen pääoma
36.
7. Hankkeen vähiten
hyödynnetty voimavara: tekijän kasvot
37.
38.
NYT piece on
Polio - http:// nyti.ms/bJqInD - @Rotary and others doing great work towards eradication. Iʼll see more on nxt trip to India.
39.
Kuka on Kimmo
Kiljusen viestintäkonsultti? http:// www.iltasanomat.fi/videot/ kotimaa/2090583
40.
41.
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43.
44.
45.
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48.
49.
50.
51.
At the White
Party in Palm Springs. Sooooo fun!!! About to check out Agnes. - Brit
52.
gracias p/trad @urielmx
RT @paulocoelho "La alegría no es un pecado, el sacrificio no es una virtud"
53.
@FireflyFlickers tip of
the ice burg its very real
54.
55.
3,657,730
60,895 811,046 361,182 4,716,450 628,397 2,601 2,461,052 1,667,444 2,866,965 1,419,102 2,461,052
56.
57.
8. Tunnista sanansaattajasi
58.
Älä turmele heidän
mainettaan lahjuksin, vaan anna heille taikavoimia.
59.
60.
61.
62.
Muista, on kyse
asiakkaasi sosiaalisesta pääomasta. Miten hän voi avullani ansaita arvostusta ystäviensä keskuudessa?
63.
9. Kun asiakkaasi
huomaavat hankkivansa avullasi sosiaalista pääomaa, olet voittanut pelin!
64.
Saat aitoja faneja,
jotka hoitavat markkinointia puolestasi.
65.
Yhteenveto
66.
9 teesiä
1. Nopeus 2. Identiteetti 3. Hyvän jakaminen 4. Seuraaminen 5. Arvostaminen 6. Osallistuminen 7. Kasvot 8. Sanansaattajat 9. Sosiaalinen pääoma
Notas do Editor
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