These slides talk of the importance of the Customer Relationship Management (CRM) and of the different options available like salesforce, pipedrive for the startup companies for CRM. Having a good customer relationship is one of the cornerstones of many successful companies.

1. CRM tools for startups
Marketing

2. “„Customer is king‟, if that statement
is true, then relationship with them
would be of top priority, especially
to startups bootstrapping in their first
phase.”

3. “Technology has contributed tools
to manage and optimize revenues
out of customer relationships.”

4. “One common question we here from
entrepreneurs when we talk about using
a customer relationship management
tool is, “My business just started. I have
a small firm. Do I need CRM?” The
answer to this would precisely be YES.”

5. We overlook…
•The thin line is customer relationship management
that most entrepreneurs miss, is about being the
owner of database which remains pricey in this era
of information technology.
•Maintaining information about just two or three
customers may sound silly initially, but such data is
worth holding to earn revenues later.
•This little data helps us network with newer contacts
and analyze the health of our business. It gives the
entrepreneur a direction to the business.
For more details visit our blog: http://www.utthishta.com/blog/

6. CRM tools for startups
•Salesforce.com
•Sugar CRM
•Collabspot
•Zoho CRM
•Pipedrive
For more details visit our blog: http://www.utthishta.com/blog/

7. What should I know
before using a CRM tool?
Cloud : Is your CRM tool available
on cloud or on your desktop or both.
Keeping it on the cloud enhances
accessibility and keeping it on your
desktop eliminates the limitations of
internet and connectivity. Hence,
you have to make the decision of
cloud or desktop.
For more details visit our blog: http://www.utthishta.com/blog/

8. What should I know
before using a CRM tool?
Customization: Does your CRM service provider
allow customization of the tool as per your
requirements? A business using a CRM tool
could be from heavy industrial sector or service
sector. Hence the sale process would vary with
the industry and the goods being sold.
Invariably there will be a certain amount of
customization required to suit your firm‟s sales
structure. Ensure that your service provider
supports this.
For more details visit our blog: http://www.utthishta.com/blog/

9. What should I know
before using a CRM tool?
Pricing: CRM tool providers also extend
services specific to your need apart from
selling the software. It is good to align
your sales volume with the price you pay.
You may pay a sum of amount to
purchase the software but sometimes
opting in a monthly service could be a
wise decision for your business.
For more details visit our blog: http://www.utthishta.com/blog/

10. What should I know
before using a CRM tool?
Features: A CRM tool could exist with the
best of the features in the world. The
question you need to ask while
subscribing to a tool is whether those
features suit your need or not. You may
spend a hefty sum purchasing a sound
tool with nothing in it that brings efficiency
to your sales process.
For more details visit our blog: http://www.utthishta.com/blog/

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