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If	
  you	
  think	
  product	
  management	
  is	
  a	
  
                       tough	
  job…	
  
What	
  am	
  I	
  learning	
  from	
  my	
  jobs?	
  
                                       1985	
  
1975	
  

                           (student)



                                                                                 1990	
  
                                               (student/
                                              instructor)            (Faculty)




2010?	
                                           2000	
  


                                                                                   1995	
  
                                                              BYU                             Times
                                                             (CIO)
                                                                                              Mirror
                                                                                               (CIO)
                                                             (CIO)



                2007	
  
What I am learning

At the heart of almost all chronic problems
  are crucial conversations you’re either
     not holding or not holding well…
          •  Lack of Influence
           •  Poor Teamwork
       •  Mediocre Productivity
Is	
  this	
  a	
  familiar	
  situaBon?	
  
Types	
  of	
  Silence	
  and	
  Violence	
  
The	
  Silence	
  Fails	
  Study	
  
                                           “Silence Fails”
                                           The Five Crucial Conversations for
                                           Flawless Execution

                                          •  150+ hours of observation.

                                          • 1,000 project managers and
                                          executives at 40 organizations
                                          from most industries.

                                          •  2,200 projects from $100,000
Download Silence Fails study at           IT projects to billion- dollar
www.SilenceFails.com                      organizational restructuring
                                          efforts and product launches.
                                  9	
  
The	
  Five	
  Crucial	
  ConversaBons	
  
– 1.	
  Fact-­‐Free	
  Planning	
  –	
  commitments	
  made	
  with	
  no	
  
  considera/on	
  of	
  reality.	
  	
  

– 2.	
  AWOL	
  Sponsors	
  –	
  senior	
  leaders	
  fail	
  to	
  provide	
  
  guidance,	
  resources	
  or	
  support.	
  

– 3.	
  Skir<ng	
  –	
  powerful	
  stakeholders	
  bypass	
  decision	
  
  making	
  processes.	
  

– 4.	
  Project	
  Chicken	
  –	
  teams	
  withhold	
  bad	
  news.	
  

– 5.	
  Team	
  Failures	
  –	
  team	
  members	
  perform	
  poorly	
  or	
  not	
  
  at	
  all.	
  
                                           10	
  
The	
  Five	
  Crucial	
  ConversaBons	
  
Crucial Conversations                               Results

– 1.	
  Fact-­‐Free	
  Planning	
              Over budget
                                               Missed deadlines
– 2.	
  AWOL	
  Sponsors	
  
                                               Poor Quality or functionality
– 3.	
  Skir<ng	
  
                                               Damaged morale
– 4.	
  Project	
  Chicken	
                   No Work-life balance

– 5.	
  Team	
  Failures	
  
                 Download Silence Fails study at
                 www.SilenceFails.com
                                      11	
  
How?	
  
      Start	
  with	
  Heart	
  

      Learn to Look
      Make It Safe
      Master My Stories


      STATE My Path
      Explore Others’ Paths
      Move to Action


      12	
  
Skill	
  #1	
  –	
  Avoid	
  the	
  Sucker’s	
  Choice	
  
Know	
  your	
  Style	
  Under	
  Stress
                                       	
  
    Jackie              Brittney             Connie




   https://www.vitalsmarts.com/styleunderstress.aspx
Skill	
  #2	
  –	
  Avoid	
  VicBm,	
  Villain,	
  and	
  
                    Helpless	
  Stories 	
  
How	
  good	
  can	
  you	
  get?	
  
The              What I am learning

      At the heart of almost all chronic problems
        are crucial conversations you’re either
           not holding or not holding well…

                •  Lack of Influence
                  •  Poor Teamwork
             •  Mediocre Productivity
                 •  Marriage Failure
              •  Diversity Challenges
                •  Quality Problems
                 •  Safety Concerns
                •  And many more...


            Anytime you’re stuck, there’s a
      crucial conversation keeping you there.
                            17	
  
“Give me a lever
long enough and I
shall move the
world.”
    - Archimedes



  18	
  
The	
  Heart	
  of	
  My	
  Professional	
  
                    Library     	
  
Disagreement      Disappointment        Influence
One	
  More	
  Thought	
  
The	
  Professional’s	
  Life	
  


              Learn	
  




                          Teach	
  

        PracBce	
  

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Utah PMA Quarterly Meeting, September, 2009

  • 1.
  • 2.
  • 3. If  you  think  product  management  is  a   tough  job…  
  • 4. What  am  I  learning  from  my  jobs?   1985   1975   (student) 1990   (student/ instructor) (Faculty) 2010?   2000   1995   BYU Times (CIO) Mirror (CIO) (CIO) 2007  
  • 5. What I am learning At the heart of almost all chronic problems are crucial conversations you’re either not holding or not holding well… •  Lack of Influence •  Poor Teamwork •  Mediocre Productivity
  • 6.
  • 7. Is  this  a  familiar  situaBon?  
  • 8. Types  of  Silence  and  Violence  
  • 9. The  Silence  Fails  Study   “Silence Fails” The Five Crucial Conversations for Flawless Execution •  150+ hours of observation. • 1,000 project managers and executives at 40 organizations from most industries. •  2,200 projects from $100,000 Download Silence Fails study at IT projects to billion- dollar www.SilenceFails.com organizational restructuring efforts and product launches. 9  
  • 10. The  Five  Crucial  ConversaBons   – 1.  Fact-­‐Free  Planning  –  commitments  made  with  no   considera/on  of  reality.     – 2.  AWOL  Sponsors  –  senior  leaders  fail  to  provide   guidance,  resources  or  support.   – 3.  Skir<ng  –  powerful  stakeholders  bypass  decision   making  processes.   – 4.  Project  Chicken  –  teams  withhold  bad  news.   – 5.  Team  Failures  –  team  members  perform  poorly  or  not   at  all.   10  
  • 11. The  Five  Crucial  ConversaBons   Crucial Conversations Results – 1.  Fact-­‐Free  Planning   Over budget Missed deadlines – 2.  AWOL  Sponsors   Poor Quality or functionality – 3.  Skir<ng   Damaged morale – 4.  Project  Chicken   No Work-life balance – 5.  Team  Failures   Download Silence Fails study at www.SilenceFails.com 11  
  • 12. How?   Start  with  Heart   Learn to Look Make It Safe Master My Stories STATE My Path Explore Others’ Paths Move to Action 12  
  • 13. Skill  #1  –  Avoid  the  Sucker’s  Choice  
  • 14. Know  your  Style  Under  Stress   Jackie Brittney Connie https://www.vitalsmarts.com/styleunderstress.aspx
  • 15. Skill  #2  –  Avoid  VicBm,  Villain,  and   Helpless  Stories  
  • 16. How  good  can  you  get?  
  • 17. The What I am learning At the heart of almost all chronic problems are crucial conversations you’re either not holding or not holding well… •  Lack of Influence •  Poor Teamwork •  Mediocre Productivity •  Marriage Failure •  Diversity Challenges •  Quality Problems •  Safety Concerns •  And many more... Anytime you’re stuck, there’s a crucial conversation keeping you there. 17  
  • 18. “Give me a lever long enough and I shall move the world.” - Archimedes 18  
  • 19. The  Heart  of  My  Professional   Library   Disagreement Disappointment Influence
  • 21. The  Professional’s  Life   Learn   Teach   PracBce