Using Facebook and Linkedin for Business

How to use Facebook and
H t F b k d
LinkedIn for business
LinkedIn for business

10th A
Annual Rural Business Conference
lR lB i C f
by Pete Codella, APR
April 12, 2012

about.me/petecodella
/p

Page 3

CodellaMarketing.com PeteCodella.com

Page 4

About Facebook

• More than 845 million active users
More than 845 million active users
• 50% of active users log on to Facebook every
day
• Average user has 130 friends
• People spend over 700 billion minutes per
month on Facebook

newsroom.fb.com

Page 5

Facebook is for p p
Facebook is for people . . .
people . . .

It’s also for brands.
It’s also for brands.
It’ l f b d


Page 6


Page 7


Page 8


Page 9


Page 10


Page 11


Page 12


Page 13


Page 14


Page 15


Page 16


Page 17


Page 18


Page 19

bit.ly/o0U3I0

Page 20

Approach

Use Facebook personally,
Use Facebook personally
Then use it on behalf of a brand.
. . . same goes for other social platforms.


Page 21

What to post
• Links to important Web pages
• Blog posts
• News releases
News releases
• In the news items
• Videos
• Photo galleries
• Online presentations
• Awards received
Awards received

Page 22
Rule of Thumb

If it’s online,
If i ’ li
you can post it on
you can post it on .
.


Page 23
Rule of Thumb

If it’s online,
If i ’ li
you can post it on
.


Page 24
Rule of Thumb

If it’s online,
If i ’ li
every other social
you can post it on media platform .
media platform


Page 25


Page 26


Page 27


Page 28


Page 29


Page 30


Page 31

Polls

Videos

Photos


Page 32


Page 33


Page 34

Practical matters

• Identify the objective for the page
Identify the objective for the page
– Who’s your target audience?
– What do you want them to do there?
y
• Goals
– How many likes do you want?
How many likes do you want?
• Set a vanity URL
• Keep it fresh — people expect frequent (lik d il )
Keep it fresh — people expect frequent (like daily)
updates
• Have fun!
Have fun!

Page 35

Vanity URL

facebook.com/username

Page 36

URL is your key phrase

Keep in mind that your URL becomes the
Keep in mind that your URL becomes the
primary text associated with your Facebook
page.
page

Example: Facebook.com/CodellaMarketing
E l F b k /C d ll M k i
In a Google Search for “Codella Marketing”
the Facebook link ranks #8.
h F b k li k k #8


Page 37

Edit your page


Page 38

Link to Twitter

facebook.com/twitter

Page 39

Page resources


Page 40

developers.facebook.com/docs/plugins

Page 41

facebook.com/badges

Page 42

developers.facebook.com/docs

Page 43


Page 44


Page 45


Page 46


Page 47


Page 48

Recommended tool

shortstack.com

Page 49

developers.facebook.com/showcase

Page 50

A few suggestions

Ask your team, customers, vendors and business
partners who already know you to like your
Facebook page.

on.mash.to/r10Uce

Page 51

A few suggestions

Ask questions. You’ll get valuable feedback, plus
you’ll be more likely to appear in others’
newsfeeds.


Page 52

A few suggestions

Share photos and ask others to share photos.
Facebook photos remain the most viral feature
of its platform.


Page 53

A few suggestions

Find the resources to respond to your fans’
questions and inquiries.


Page 54

A few suggestions

If you have a physical location, use Facebook
Places (facebook.com/places) to drive traffic to your door.


Page 55

A few suggestions

Know your audience well. When you make a
mistake, quickly own up to it, do right by your
audience and fix the problem.


Page 56

A few suggestions

Integrate Facebook outside your page on your
main website and in as many places as possible.
Create more compelling opportunities for
people to buy your product/service based on
their friends’ likes.


Page 57

A few suggestions

Find synergy with other organizations and
entities, then work together to promote each
other’s Facebook pages so that everyone
benefits.


Page 58

search on mashable.com

Page 59

search for “facebook pages”

Page 60


Page 61

First things first

• Profile 100% complete
Profile – 100% complete
• Company profile
• Join groups (public/private)
i
• List and apply for jobs
• Post and answer polls
• Link to other channels SlideShare, Twitter,
Link to other channels – SlideShare Twitter
blogs, etc.


Page 62


Page 63


Page 64


Page 65


Page 66


Page 67


Page 68


Page 69


Page 70


Page 71


Page 72


Page 73


Page 74


Page 75


Page 76

search for linkedin on mashable.com

Page 77

search for linkedin on socialmediaexplorer.com

Page 78

Baby steps

Feeling overwhelmed?
Feeling overwhelmed?
Take it one step at a time.
Personal experience leads to successful
l i l d f l
professional experience.


Page 79

You’ll be a Facebook and LinkedIn
superhero in no time!


Page 80

Pete Codella, APR (Accredited in Public Relations)
pete@codellamarketing.com

801.448.7383
801 448 7383

about.me/petecodella
/p

TXT prpete to 50500
for my SMS business card
by Contxts.com


Using Facebook and Linkedin for Business

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Using Facebook and Linkedin for Business

Semelhante a Using Facebook and Linkedin for Business (20)

Mais de Utah Broadband Project

Mais de Utah Broadband Project (20)

Último

Último (20)

Using Facebook and Linkedin for Business