Thursday November 17th, 2011 @ 10:30 PDT, we hosted a complimentary webinar titled: "Remote Prototype Testing with UserZoom". We showed the best ways to not only develop your own remote prototype test, but also implement with ease. Additionally, we discussed results from a REAL case study we ran using two popular prototyping tools! Remote Prototype Testing and 'traditional' remote testing differ in that your prototype is not a live webpage, but is a hosted interactive experience for your participants in a secure testing environment. Want to read the full How-To? Simply go to http://www.userzoom.com/news-feed/prototype-testing-userzoom For more information and to see more videos, visit http://www.userzoom.com/products Follow us on twitter: http://www.twitter.com/userzoom Follow us on Facebook: http://www.facebook.com/userzoom Follow us on Linkedin: http://www.linkedin.com/company/userzoom

1. Webinar:
How To: Remote Prototype Testing
November 17th, 2011

2. Webinar Overview & Goals
1. Brief Introductions
2. What do we mean by Remote Prototype Testing?
3. When is Remote Prototype Testing useful?
4. Case study:
 How to set up, design a Remote Prototype Test
 What results can you expect?
5. Takeaways, Q&A

3. Introductions
Alfonso de la Nuez Kim Oslob
Founder & CEO Dtor. Client Services
at UserZoom at UserZoom

4. 4 quick facts about UserZoom
 Leading SaaS company specializing in
Remote UX Testing
 Our obsession is to help businesses
create excellent Customer Experiences
 Our software solution includes 8
different tools to run Remote UX
Research
 Around for about 9 years, offices in
Sunnyvale (CA), Cheshire (UK) and
Barcelona (Spain)

5. Some accomplishments

6. Before we begin, let’s take a quick
poll to get to know you better…

7. What do we mean by Remote Prototype Testing?

8. Typical scenario for UX Pros
Sure we’d love to run testing, but…
 UX & Usability research tends to
be expensive
 Time is not on our side
 Target audiences are all around
 Budget issues anyone???

9. What we mean by Remote Prototype Testing
Remote UnmoderatedTesting
•Hundreds of users agree to participate in a study
• In their natural context
• From geographically spread locations
• Users try to complete tasks(or goals) + answer questions
• No human moderation needed
• Our browser bar connects users’ browsers with a server

10. What you can test with Remote Prototype Testing
 Of course, low and
high fidelity
wireframes/prototypes
…but also:
 Mock-ups
 Images
 Multimedia

11. Advantages and benefits or Remote Prototype Testing

12. Advantages and benefits
 Cost-effective

13. Advantages and benefits
 Quick, agile
 You can gather feedback
in a matter of hours

14. Advantages and benefits
 Stats!
 You can test with large
samples

15. Advantages and benefits
 Geographic
representation
 Your audience may
be anywhere!

16. Advantages and benefits
 Unbiased feedback

17. Advantages and benefits
 Detailed feedback, results

18. However, not to be used when…
 Getting highly
qualitative data
 In-person
interviews are
important
Note:
 Not all research
goals can be met

19. Remote testing and Agile Development
Characteristics:
 Speed
 Iterative
 Requirement analysis
 Design
 User testing
 Remote Testing is
here to help!

20. Types of Remote Testing projects

21. Types of Remote Testing projects
 Task-based surveys
(Remote Usability)

22. Types of Remote Testing projects
 Click Testing

23. Types of Remote Testing projects
 Timeout Testing

24. Types of Remote Testing projects
 Tree Testing

25. Types of Remote Testing projects
 Multimedia surveys

26. Let’s take poll #2 now!

27. Case Study

28. Examples of Prototyping Tools

29. Case Study Explanation
• With each tool, Axure and Just In Mind, we ran a 30 user
remote usability study
• The Axure study featured a low-fidelity prototype for an
e-commerce company
• The Just In Mind study featured a high-fidelity prototype
for a banking company
• Both vendors generate hosted, trackableprototypes

30. Axure Study Initial Questionnaire
 1. How often do you shop for clothing online?
11/1/2011 30

31. AxureStudy Task - Find Shoes
 Add a pair of women's shoes to your shopping cart. When you are
done, click "I'm Finished".
 Starting page:
11/1/2011 31

32. Axure Study Clickstream
Page click-throughs
on Axure prototypes
are trackable with
UserZoom Note: We can
validatesuccessby
URL
32

33. AxureStudy Click Heatmap
The large red
“heat” indicator
shows a majority of
people clicked there
to begin the the
task finding the pair
of women’s shoes.
33

34. AxureStudy Task - Find Shoes
 Task Effectiveness& Efficiency
11/1/2011 34

35. AxureStudy Task- Success Questionnaire
 1. Please indicate how easy it was for you to find the shoes:
11/1/2011 35

36. AxureStudy Task - Abandon Questionnaire
 1. Please select the reason(s) why you chose to abandon or were
not able to complete this task: (check all that apply)
11/1/2011 36

37. Just In Mind Study
 Now let’s look at the Just In Mind Prototype Study
37

38. Just In Mind Study Initial Questionnaire
 1. How often do you manage your banking online?
11/2/2011 38

39. Just In Mind Study Task - Find Credit Card
 Find the annual fee amount on the PremierPass Rewards Credit
Card. When you are done, click "I'm Finished".
 Starting Page:
11/2/2011 39

40. Just In Mind Study Clickstream
40

41. Just In Mind Study Click Heatmaps
41

42. Just In Mind Study Task - Find Credit Card
 Task Effectiveness
11/2/2011 42

43. Just In Mind Study Task - Validation Questionnaire
 1. What is the annual fee for the PremierPass Card?
11/2/2011 43

44. Just In Mind Study Task - Success Questionnaire
 1. Please indicate how easy it was for you to find the annual fee
amount:
11/2/2011 44

45. Some takeaways…
1. You don’t need a live website to run remote testing
2. Many benefits to remote prototype testing, including reduced
costs, speed, etc.
3. Remote Prototype Testing in Agile Dev: A great fit!
4. There are various types of remote testing projects, not just
remote usability, when developing prototypes
5. Make sure the tool used generates trackable prototypes
6. The detailed of the data collected is AWESOME and very
actionable, plus you can do iterative testing too!
More info? Check out our How-To articles on www.userzoom.com!

46. Q&A

47. Please don’t go yet! Let’s take the final poll…

48. Thanks so much for your time!
Check out our upcoming news and events at
www.userzoom.com
Sunnyvale (USA) Barcelona (Spain) Cheshire (UK)
440 N. Wolfe Rd. Sunnyvale, Av. Diagonal 419 3º 2ª 08008 Booths Park. Chelford
CA 94085 Barcelona Phone: +34 93 414 Road, Knutsford, Cheshire WA16 8GS
Phone: +1 (408) 524 7445 7554 Fax: +34 93 209 8380 Phone: + 44 (0)1565 759890
Contact: Alfonso de la Nuez Contact: Xavier Mestres Cell: + 44 (0)7900 472 920
Contact: Arthur Moan