Ben Weedon from Serco Games Research presented on the challenge of measuring gameplay experience. He discussed how traditional usability metrics do not fully capture the experiential dimensions of games like fun and playability. Weedon suggested ethnographic research and diary studies adapted for mobile/casual games to provide quick feedback during development on issues related to context of use. The goal is to better understand general requirements for these new gaming areas and locate key issues through playtesting titles directly on users' devices.

1. Event Title: “Exploring the UX Dimensions of GameDesign” Date: 29th of August 2008 Speaker: Ben Weedon Company: Serco Games Research Topic: “The Challenge of measuring gameply Experience” www.use8.net www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties ..

2. Event Description The Games industry has created a whole series of challenges for games developers and designers. Games narratives, structures and controls have got to a level of complexity that offers new ground for inventing and developing different methods of interacting with games. To be successful, in such a crowded and competitive industry, games developers must consider the context of experience. Unlike traditional software, where more traditional performance metrics can be applied, measuring experiential dimensions such as 'fun' and 'playability' becomes a daunting task. Games are a tremendously varied set of applications, defying a one-size-fits-all approach. Even a broad and relevant concept such as flow falls short of capturing all classes of game experience. 'Play' will go beyond simple usability issues exploring different dimensions of User Experience that make games enjoyable. *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties ..

3. August 2008 Ben Weedon Principal Consultant, Serco Games Research The challenge of measuring gameplay experience

12. User research techniques Contextual research on videocalling continues... Trying to understand what people want from the service, and why (or why not) they might use it.

17. Thank you! For more information about Use8 events please visit: www.use8.net Or follow us on Twitter: www.twitter.com/use8 *The contents of this slideshow was presented at a Use8 event and reflects the views of the presenting parties ..