Survey of 608 current UNH students that took place in April 2013.

1. 2013 UNH
Social Media Survey
of Students
608 students were surveyed during
April 2013
May 7th, 2013
social.media@unh.edu
UNH New & Emerging Media

2. 29%
71%
MALE
FEMALE
Participants in the survey:

3. Like me on Facebook!
Undergraduate or
graduate student?
86%
14%
UNDERGRAD
GRAD

4. What college do you belong to?
30%
19%
17%
1%
13%
0%
12%
4%
4%
College of Liberal Arts
College of Life Sciences & Agriculture
College of Health & Human Services
Thompson School of Applied Science
College of Engineering & Physical
Sciences
UNH School of Law
Paul College of Business & Economics
UNH Manchester
UNH Graduate School
0% 5% 10% 15% 20% 25% 30% 35%

5. Anticipated year of graduation:
31%
24% 24%
21%
0%
5%
10%
15%
20%
25%
30%
35%
_2013_ _2014_ _2015_ 2016_

6. 80%
20%
YES
NO
Do you own a smart phone?
Do you plan to purchase or
upgrade a smart phone in the next
6 months?
27%
73%
YES
NO

7. What operating system does
your smart phone have?
75%
1%
23%
1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
iPhone (iOS) Blackberry Android Windows Other

8. If you own a smart phone, what are
your favorite mobile apps?
Facebook
Twitter
Angry Birds Google Maps
Foursquare
Vine
Instagram
Pinterest
Pandora
Words With Friends
Weather
Spotify
UNH Mobile
CNN
YouTube
Snapchat
Waze Tumblr
Evernote
ESPN
Shazam
Flipboard
Blackboard

9. Are you familiar with the UNH
Mobile App? Info: unh.edu/mobile
50%
50%
YES
NO

10. Which of the following do you use
most to communicate with friends?
(choose one answer)
4%
74%
2%
10%
2%
9%
0%
10%
20%
30%
40%
50%
60%
70%
80%

11. Do you use Facebook?
96%
4%
NO
YES

12. How many hours per day
are you on Facebook?
2%
49%
29%
12%
8%
0%
10%
20%
30%
40%
50%
60%
0 (I don't use
it)
1 hour 2 hours 3 hours over 3 hours

13. Do you 'like' UNH on Facebook?
facebook.com/universityofnewhampshire
79%
21%
YES
NO

14. Do you use Twitter?
How many tweets do you send per day?
45%
42%
9%
3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0 (I don't use
Twitter)
1-3 per day 4-6 per day 7-10 per day More than
10 tweets
per day

15. Which of the following Twitter
accounts do you follow?
@UofNH, 79%
@UNHStudents, 49%
@UNHAlums, 5%
@UNHNews, 10%
@UNHWildcats, 63%
@UNHDining, 30%
@UNH_Police, 19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%

16. Do you use Google Plus?
plus.google.com/+UNH
23%
77%
YES
NO

17. Do you use Foursquare?
Foursquare.com/UofNH
7%
93%
YES
NO

18. Do you use Pinterest?
pinterest.com/UNH
45%
55%
NO
YES

19. How many pins do you currently
have?
6%
12%
16%
24%
42%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0 (I don't
have any
pins)
1-10 pins 11-49 pins 50 to 100
pins
over 100
pins

20. 51%
49%
YES
Do you use Instagram?
Instagram.com/UofNH
NO

21. How many photos do you add
to Instagram per day?
UNH Hashtags: #UNH & #instaUNH
63%
34%
3% 1%
0%
10%
20%
30%
40%
50%
60%
70%
Less Than 1 1-2 photos 3-4 photos 5 or more
photos

22. 60%
YES
NO
Do you use LinkedIn?
linkedin.com/company/university-of-new-hampshire
40%

23. Do you use Yelp?
bit.ly/UNHYelp
21%
79%
YES
NO

24. Do you use YouTube?
youtube.com/unhvideo
94%
6%
YES
NO

25. What other social media networks
do you use… if any?
VINE
TUMBLR
REDDIT
WORDPRESS
BLOGGER
WHATSAPP SKYPE

26. 53%
40%
6%
1%
0%
10%
20%
30%
40%
50%
60%
0-2 hours 3-5 hours 6 or more
hours
None
How much time do spend using your
social media accounts each day?

27. Social networking is an effective
way of communicating with peers.
3% 1%
9%
50%
36%
0%
10%
20%
30%
40%
50%
60%

28. Do you scan QR codes
with your smart phone?
26%
74%
YES
NO

29. If you answered yes, then how many
QR Codes have you scanned in the
past 6 months?
75%
19%
5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0-5 6 to 10 11 or more

30. Are you primarily interested in social
media for personal reasons,
professional, or both?
37%
3%
60%
0%
10%
20%
30%
40%
50%
60%
70%
Personal Professional Both

31. storify.com/UofNH/unh-class-of-2017
#UNH17
Examples of prospective student engagement:

32. storify.com/UofNH/unh13
#UNH13
Examples of engagement with graduating students: