How educational institutes could increase placements using social media....

1. Unyscape Infocom1
Connected
Collaborative
Opportunity for education Institutes to use social media for
placements

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Basics haven’t changed……
• Customers always wanted their voices to be heard….
• Companies always wanted to hear from customers…..
• Students always huddled together to solve problems , do project work….
• Colleges always wanted to find means of connecting to prospective recruiters
• Students always wanted to find what would be the best college option for them….
• Colleges always wanted to find means of selecting the best students.
The physical boundaries that stopped us are being blurred
The medium is transformational………………

3. Unyscape Infocom3
Strategically Mining the medium
Set Goals
Social
Voice
Delivery
tools
Create
Metric
Sustain
Transform
•Establish clear objectives, both
long and short term
•Identify your audience
•Conceptualize a platform
to become your brand
voice.
• The brand should
reflect positioning
•Identify the right tools
to deliver your brand
voice
• Continuously monitor the
efficacy of your campaign.
• Benchmark against competition
• Identify areas of improvement
• Create a plan to sustain
the program.
• Train and re-Train
• Design a reward program
Strategy Operations Measurements Feedback

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Identifying opportunities – Social enabled placements process
Objective
• Increase the reach of placement program
• Increase the number of participating companies
• Improve the quality of jobs on offer
• Reduce the cost of placement
Approach
• Strategic social enablement of placement process
• Key Components
• Strategic sourcing of crowds that can influence placement process
• Mining placement relevant information from social media
• Create an enablement program to simply process for recruiters

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Understanding the Process
• Source influential Crowd (Alumni.)
• Energize your Alumni
What
• Large number of them are well
placed
• Information shared with gets
shared with their networks
• Ever growing network
Why How
• Design an alumni network
• Connect using different media with
them.
• Design activities to keep the group
energised.
• Monitor and collate recruitment
requirements
What
• Smaller and newer companies are
using social media platforms like
LinkedIn for recruitment
• They provide high quality jobs
• They are better paymaster
• Create long term relations with
them
Why How
• Monitor the social media
• Collate the requirements
• Prepare a response strategy
• Enable companies to have a
online, real-time, lively reach to
students
What
• Hiring companies get a real and
more in-depth view of the student.
• Reduces the recruitment cost and
time span for companies.
• Reduce college expenses for
recruitment
Why How
• Design and develop a student
profile system.
• Market the same to various
companies identified.
• Ensure all students use system.
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Benefits
• Include a much bigger segment of companies
• Include students themselves in their process
• Naturally growing process – Benefits over longer duration
• Increase Brand Recall
• Reduce the cost of placement process

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Developing an Operating Model
Design and Develop
Alumni Connect Program
Monitor and Mining program
Student Connect Program
Institutionalize and Sustain
Content
Engagement
Training
Transition
Social Media Cell
Measurement and Reporting
Reporting
Review
Feedback
Course Corrections
Steering Committee
Integration with other social media programs of the organisation
Improvement of other Web properties which impact brand
Policy Guidelines for students and faculty

8. Unyscape Infocom
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9. Unyscape Infocom
Contact Us
email: sales@unyscape.com
Phone No : 0120 – 4319972
Mobile : +91-9350736877, +91-9810411046
Website : www.unyscape.com
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10. Unyscape Infocom
Contact Us
email: sales@unyscape.com
Phone No : 0120 – 4319972
Mobile : +91-9350736877, +91-9810411046
Website : www.unyscape.com
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