Increasing the Data Quality in CRM

Increasing the data quality in CRM Arlanis salesforce.com Customer Day 2010

Who is UNISERV? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

UNISERV – (Small) extract from customer references

UNISERV – Fields of application of data quality solutions Analytical business applications CPM BI / BDW Data migration Compliance Dialogue / Direct marketing Data integration MDM / CDI Operative Business Applications ERP CRM eBusiness

UNISERV – Fields of application of data quality solutions Analytical business applications CPM BI / BDW Data migration Compliance Dialogue / Direct marketing Data integration MDM / CDI Operative Business Applications ERP eBusiness CRM

Typical quality problems for customer data ,[object Object],[object Object],[object Object]

Incorrect customer data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Obsolete customer data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Duplicates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

"Intelligent" solution for duplicate check KFZ Werkstatt A. Müller Ringstr. 12 12345 B-Stadt Anton Müller Ringstr. 12 12345 B-Stadt Autohaus am Ring Ringstr. 12 12345 B-Stadt similar similar not different KFZ Werkstatt A . Müller Ringstr. 12 12345 B-Stadt Auto haus am Ring Ringstr. 12 12345 B-Stadt Anton Müller Ringstr. 12 12345 B-Stadt

International address validation France Italy Switzerland Austria Germany Canada USA Norway Poland Denmark Sweden Finland UK Portugal Spain Netherlands Luxembourg Belgium Brazil Russia Czech Rep. Hungary Slovakia Global solution for ~ 240 countries

Securing the data quality in a closed cycle

Data quality audit at www. data - quality -on- demand . com ,[object Object],[object Object],[object Object],[object Object]

Database cleansing at www. data - quality -on- demand . com ,[object Object],[object Object],[object Object],[object Object]

Check for new entries and changes ,[object Object],[object Object],[object Object],[object Object]

Increasing the Data Quality in CRM

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Increasing the Data Quality in CRM