Uniiverse shares tips for writing event descriptions that will capture guests' attentions and help populate events.

1. How to Promote Events and Sell Tickets on Facebook
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2. Online ticketing platforms are incredibly useful event marketing systems with the
ability to connect organizers and attendees worldwide. But with so many events
being posted every day, how do you make your event stand out from the rest?
While the features and utility of your chosen platform are important elements to
consider, knowing how to write a captivating event page is an integral skill which
will help you market your event in every situation. Here are our tips for writing a
compelling event page that will hook readers and enhance your event.
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3. Cut to the Chase
o Once a potential guest starts reading
your event description, they will tune
in or turn off within seconds – so
make sure you convey the essential
information quickly. Immediately
state what the event offers in
concise language.
o A significant mistake that event
organizers commonly make is
waiting too long into the description
to identify exactly what the event is
and what it offers. Give your readers
the good stuff right away before they
lose interest.
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4. Crystal Clear
o Clarity is an essential component of
communicating event information to the
public. If applicable, try and address all of
the 5 W’s: Who is putting on the event, and
who is it for? What exactly is being offered?
Where is it taking place? When will the
event occur? And lastly, why is it
important?
o Using paragraph breaks and section
headings is a great way to visually organize
your event details; by making your event
look less text-heavy, you make your
description easier and more compelling to
read.
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5. Vibrant Visuals
o Add visuals to your description. Take this opportunity to grab the attention of
potential attendees by choosing clear, bright, well-selected images that represent
your event. You could upload your event poster, photos of past events, food, décor,
or sponsor logos.
o If your event is showcasing guest speakers, you can add headshots with bios to add
extra interest. With Uniiverse, you can create a slideshow with multiple images - so
don’t hold back! Eye-catching pictures have the power to capture the viewer’s
interest and entice them to read on.
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6. The Human Element
o While you’re crafting your description of all these event details, make sure you
sound like a human being your guest can connect to. The tone, content and
style of your description can either convey a robotic lack of enthusiasm or an
engaging human element.
o Avoid over-explanation and monotonous, repetitive sentence structures;
instead, address the reader directly, adding questions and even jokes for
personality. If you can make a sincere connection to your attendees
through the screen, you’ll be more likely to hold their interest.
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7. Edit, Edit, Edit
o A thorough edit is necessary to ensure that
your description flows effortlessly for your
readers, as mistakes in your language
mechanics can be distracting and will
unfortunately make your event appear less
professional.
o Reading your event description out loud
can help you catch subtle grammatical
errors, and drafting in a word processor will
detect problems which you can correct
before posting online. Having someone else
look over the event page for you before
posting can also be very helpful.
o While you may be itching to post your event
quickly once you’ve finished writing, it’s
worth the few extra minutes to catch errors
that could negatively affect readability for
your attendees.
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8. Get started!
Taking the time to create a carefully laid out, personable and streamlined
description of your event will enhance your readers’ experiences and entice
them to attend. Writing a compelling event page is a valuable way for
organizers to boost ticket sales, so use these tips to develop an event page
style that works for you and your guests!
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9. social marketplace for events
Sell tickets, promote and manage your
events using the most advanced social tools
www.uniiverse.com
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