This document provides an overview of social media and how organizations can utilize various social media platforms. It defines social media as being based on social networking and crowd-sourcing, with a foundation of interactivity and accessibility. Various social media platforms are described, including online video sharing sites like YouTube that skew towards older demographics, photo sharing sites like Flickr that are popular among females ages 25-54, and social networking sites like Facebook and Twitter that also have large user bases in older age groups. The document encourages organizations to use social media as marketing channels, for customer service, and to build relationships, and outlines the "5 Ls" approach to properly using social media.

1. Unltd IndiaSocial Media Training 23 March, 2010

2. What is social media? Counterpart to MSM, or mainstream media outlets Based on social networking and “crowd sourcing” Foundation is interactivity and accessibility Strong use of multimedia Highly democratic

3. The Social Media Landscape

4. What Can It Do For Me? Harness as marketing channels Establish direct dialogues with consumers/enthusiasts/volunteers, etc Update news in real time Provide a customer service function Create a personality for the organization Build relationships and loyalty

5. How Do I Use Social Media Properly? The 5 Ls: Look Listen Lounge Learn Launch

6. The Blogging Platforms:

7. The Sharing Platforms: Online video sharing website 19% of internet users view online video daily; 57% have viewed at least once (2007 Pew Internet and American Life) YouTube's demographic skews heavily to the 35 - 64 age brackets. Nielsen/Net Ratings - 55% (May 2006) comScoreMedia Metrix - 48% (May 2006) Quantcast - 65% (Aug 2006)

10. 50% of users are female

11. 70% of users are between the ages of 25 and 54.

12. The largest demographic, at around 30%, are between the ages of 35 and 44.

14. The Social Networking Sites: Largest social networking site 57% of Facebook users are female Largest demographic, at 27%, is between the ages of 45 and 54. Second largest, at 25%, are between the ages of 35 and 44. 65% have had at least a partial college education

17. The Social Networking Sites: “micro-blogging” platform 60% of users are female 29% of users are between the ages of 35 and 44. The second largest demographic are users between the ages of 45 and 54, comprising 21% of total users. 79% have at least a partial college education

21. In the Next 5 Minutes, You Can: Choose a blogging platform Register a fan page on Facebook Create your Twitter handle Pick an avatar photo elisehmeyer@gmail.com