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MeshLabs
Text Analytics


 © 2012 MeshLabs Software Private Limited
INTRODUCTION



Making Text Analytics Easy to Solve Complex
                 Problems




2
Text, Text, Everywhere…




3
And Not a Single Insight.

Too much volume and variety                                       Missed Opportunities

      Multiple Channels,                                              Topline and
      Sources and Types                                            Bottom-line Impact


                                                                  Cost / Quality concerns
    Current BI tools won’t work                                    over manual methods
       Structured data
                                                                   Limited Analysis,
        only and too              Product Managers                 Ad hoc, Scalability
        complicated               Customer Insight Managers             Issues
                                      Research Analysts
                                     Customer Care Reps
                                      Sales & Marketing Leaders
                                             HR Leaders
                                           Senior Executives



4
Text Analytics

    powerful technology                           Semantics




    to automatically…                Statistics



                                                         Linguistics
    1 Ingest all text data/content

     2 Extract valuable assets

    3 Deliver actionable insights

5
Our Product
                                                               Custom
                                                              Solutions


         Search
        Interface
                                  Dashboards                      APIs            • On-Premise
                                                                                  • SaaS
                                                                                  • API

     eZi Semantic                                          eZi Sentiment
                                  eZi Reco ™
      Search ™                                              Analyzer ™

                 MeshLabs eZi CORE                         ™

                                             Unified Semantic Index /
                                             Triple Store

     POS         Entity                                  Rules      Inference /
    Tagging     Extractor    Classifier   Clustering
                                                         Engine      Reasoner



              eZi Connectors               ™ and       Crawlers
                    Microsoft SharePoint, Outlook, Alfresco

                              Enterprise Content
                                Web Content


6
How it Works
        Gather your data – Text

    1
                                          Connectors to Enterprise Content Stores,
        (Unstructured) and                 Facebook, Twitter etc.
        Structured                        Crawlers for getting data from websites
                                          Upload files & documents – Excel, Word, PDF etc.


        Process your data –
    2
                                          NLP – Natural Language Processing
        Extract                           Taxonomies & Custom Ontologies
        entities, classify, cluster, a    Machine Learning
        nd score sentiment

        Analyze output -
    3
                                          Dashboards
        dashboards, reports, work         Charts & Reports
        flows, and alerts                 Exports




7
Problems we have solved


      Opinion              Auto-              Intelligent
      Mining           Categorization           Agents
     “ How do I gain                          “ With so much
                               “ As a
        actionable                              information
                        retailer, how do I
      insights from                            overload, how
                              display
         market &                              do I transform
                           categorized
        customer                             the effectiveness
                          listings in the
       interactions                                 of my
                          most efficient
    across channels?                             knowledge
                            manner? “
             ”                                   workers? “


8
Case Study

               • How to systematically mine large volume of consumer opinion on leading brands from social media
Challenge        and other online channels…
               • How to transform analyst productivity – do more in less time and cost…




               • Developed Analyst Workbench solution powered by MeshLabs eZi CORE™ Text Analytics Engine to
                 process vast amounts of content
    Solution   • Sentiment analysis, feature detection, entity extraction, content categorization, faceted search
               • Standardized workflows and processes
               • Dashboards and advanced reporting features for better analytics




                • Increased execution and delivery speed
    Benefits    • Complete Automation - Elimination of manual and laborious processes
                • Reduced costs through significant productivity gains




9
Ready? Points to Ponder
Category     Questions

Business     Insights: Knowing “what” but not the “why”: Do you often feel that you run into
Challenges   problems that you know of, but have hard time discovering “why”? E.g. Increase in
             customer complaints, but have hard time explaining why?
             Repeating Mistakes and Recreating Solutions: Fairly common in service organizations.
             Findability: Can your customers, employees, and partners find the content they want?
             Compliance Concerns: Is your business regulated? Do you have compliance burden that
             you are unable to meet?
Volume       How much text data/content do you have? # of documents, articles, verbatims, call
             center notes, problem records – average size in MB, GB etc.
Velocity     How frequently does your data change - by the minute, hourly, daily etc.?

Variety      What types of data do you have? From what sources and channels?

Process      Who is responsible for analysis? Do you have enough skilled resources? Is the process
Control      too complex? Are you satisfied with the speed and quality? What is the overall cost?
             What is the data lifecycle ?



10
About US

Provider of text analytics software products

                                             Unified Content Access
                                             Entity Extraction / Tagging
                                             Categorization
                                             Summarization
                                             Recommendation                                On-premise
                                             Faceted Search                                SaaS
                                             Sentiment Analysis                            API
                                             Dashboard & Reporting
     Information Management | Customer Experience Management | Business Intelligence | Regulatory Compliance
Featured
Customers:



11
Contact Us

            www.meshlabsinc.com
            sales@meshlabsinc.com
            @meshlabs
            linkedin.com/company/meshlabs
            facebook.com/meshlabs

USA: 1-602-617-9370 | India: 91-89718 20925
12

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Mesh Labs Introduction June 2012

  • 1. MeshLabs Text Analytics © 2012 MeshLabs Software Private Limited
  • 2. INTRODUCTION Making Text Analytics Easy to Solve Complex Problems 2
  • 4. And Not a Single Insight. Too much volume and variety Missed Opportunities Multiple Channels, Topline and Sources and Types Bottom-line Impact Cost / Quality concerns Current BI tools won’t work over manual methods Structured data Limited Analysis, only and too Product Managers Ad hoc, Scalability complicated Customer Insight Managers Issues Research Analysts Customer Care Reps Sales & Marketing Leaders HR Leaders Senior Executives 4
  • 5. Text Analytics powerful technology Semantics to automatically… Statistics Linguistics 1 Ingest all text data/content 2 Extract valuable assets 3 Deliver actionable insights 5
  • 6. Our Product Custom Solutions Search Interface Dashboards APIs • On-Premise • SaaS • API eZi Semantic eZi Sentiment eZi Reco ™ Search ™ Analyzer ™ MeshLabs eZi CORE ™ Unified Semantic Index / Triple Store POS Entity Rules Inference / Tagging Extractor Classifier Clustering Engine Reasoner eZi Connectors ™ and Crawlers Microsoft SharePoint, Outlook, Alfresco Enterprise Content Web Content 6
  • 7. How it Works Gather your data – Text 1  Connectors to Enterprise Content Stores, (Unstructured) and Facebook, Twitter etc. Structured  Crawlers for getting data from websites  Upload files & documents – Excel, Word, PDF etc. Process your data – 2  NLP – Natural Language Processing Extract  Taxonomies & Custom Ontologies entities, classify, cluster, a  Machine Learning nd score sentiment Analyze output - 3  Dashboards dashboards, reports, work  Charts & Reports flows, and alerts  Exports 7
  • 8. Problems we have solved Opinion Auto- Intelligent Mining Categorization Agents “ How do I gain “ With so much “ As a actionable information retailer, how do I insights from overload, how display market & do I transform categorized customer the effectiveness listings in the interactions of my most efficient across channels? knowledge manner? “ ” workers? “ 8
  • 9. Case Study • How to systematically mine large volume of consumer opinion on leading brands from social media Challenge and other online channels… • How to transform analyst productivity – do more in less time and cost… • Developed Analyst Workbench solution powered by MeshLabs eZi CORE™ Text Analytics Engine to process vast amounts of content Solution • Sentiment analysis, feature detection, entity extraction, content categorization, faceted search • Standardized workflows and processes • Dashboards and advanced reporting features for better analytics • Increased execution and delivery speed Benefits • Complete Automation - Elimination of manual and laborious processes • Reduced costs through significant productivity gains 9
  • 10. Ready? Points to Ponder Category Questions Business Insights: Knowing “what” but not the “why”: Do you often feel that you run into Challenges problems that you know of, but have hard time discovering “why”? E.g. Increase in customer complaints, but have hard time explaining why? Repeating Mistakes and Recreating Solutions: Fairly common in service organizations. Findability: Can your customers, employees, and partners find the content they want? Compliance Concerns: Is your business regulated? Do you have compliance burden that you are unable to meet? Volume How much text data/content do you have? # of documents, articles, verbatims, call center notes, problem records – average size in MB, GB etc. Velocity How frequently does your data change - by the minute, hourly, daily etc.? Variety What types of data do you have? From what sources and channels? Process Who is responsible for analysis? Do you have enough skilled resources? Is the process Control too complex? Are you satisfied with the speed and quality? What is the overall cost? What is the data lifecycle ? 10
  • 11. About US Provider of text analytics software products  Unified Content Access  Entity Extraction / Tagging  Categorization  Summarization  Recommendation  On-premise  Faceted Search  SaaS  Sentiment Analysis  API  Dashboard & Reporting Information Management | Customer Experience Management | Business Intelligence | Regulatory Compliance Featured Customers: 11
  • 12. Contact Us www.meshlabsinc.com sales@meshlabsinc.com @meshlabs linkedin.com/company/meshlabs facebook.com/meshlabs USA: 1-602-617-9370 | India: 91-89718 20925 12