Facebook is the most widely used social network with over 500 million active users. It allows individuals and businesses to connect and interact. While being on Facebook provides opportunities to engage audiences, promote brands, and drive traffic and revenue, businesses should only establish a presence if it is relevant to their objectives and they are prepared to invest ongoing time and effort to properly manage their page. Success requires regularly updating engaging content, growing fans, amplifying reach, and continuously measuring performance against business goals.

1. Social media marketing
Facebook Marketing Services by
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2. What is facebook
..without the jargon..
it’s the most used social network service in the world
it has over 500 million active users
it enables individuals to ‘connect’
it enables businesses and their audiences to ‘interact’
it’s free…and…
it’s part of everyday life!

3. Is being on facebook a must do?
Everyone else is, shouldn't we?
Always remember the marketing basics..
“Be in the right place,
at the right time,
with the right message”
We advise all our clients to
establish the relevancy, objectives and cost to their business
before being on Facebook

4. Being on Facebook as a business
What is the point ?
A real opportunity to engage with a wider audience in real time
Foster and develop relationships (fans)
Amplify your brand through ‘social’ word of mouth
Deliver unique promotions, offers, information that ‘spreads’
Provide opportunity for customers to interact with you
Get search equity and therefore promotion
It’s part of 500 million peoples daily lives
A real opportunity to drive traffic, revenue and Brand interactions

5. getting on Facebook as a business
If you already have a face book account..
You must use your account.. ..to build a page.. ..which can be for a.. ..and have..
Page Fans
Brand or product Information
Groups Organisation, Company Videos
Events Institution Discussions
Messages
Local Business or place Groups
Info Artist, band or public figure Events
Photos Entertainment Messages
Your FB account Notes Cause or Community (more)
Friends

6. getting on Facebook as a business
If you do not have a facebook account..
You can create.. ..to build a page.. ..which can be for a.. ..and have..
Fans
Brand or product
Information
Page Organisation, Company
Videos
Limited Institution
features Discussions
Local Business or place
on a business Groups
account Artist, band or public figure
Events
Entertainment
Messages
Business Account Cause or Community
(more)

7. Our business is now on facebook
what should we be doing ?
Build Engage Amplify
Create a Fan Page Drive fan base growth Update regularly
Create relevant messages Publisise your presence Encourage comments
Create engaging content Tell your audience you exits Encourage interactions
Utilise FB Apps Exploit other media channels Incentivise word of mouth
Link your business to a place Drive awareness Utilise FB ads
Deliver engaging content/ Provide a reason to share
messages Drive viral marketing
Create a compelling ‘like us’
driver
Test, learn and react via Insight Data
Adapted from Facebook Marketing Guides

8. Our business is now on facebook
what should we be doing ?
Checking your business objectives
Measuring successes (and failures)
Measuring the ‘real cost’ of being there
Measuring the ‘real return’ you are getting

9. Our business is now on facebook
Always remember..
Being there isn’t mandatory
Being there isn’t the end…it is the start
Facebook takes time and effort and therefore costs money
It can deliver a real opportunity to your business
It can provide real ROI
So set real targets and measure them
Make decisions on data and then test, learn and react
Manage it, utilise it, earn from it.
Adapted from Facebook Marketing Guides

10. Social media marketing
Facebook Marketing Services by
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