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14 Evergreen Quotes
THAT WILL MAKE YOU
A BETTER CONTENT MARKETER
Inspirational words are
POWERFUL
THEY
stick around
in your thoughts
THEY
teach you new things
THEY
motivate us
to keep going
THEY
and
THEY
spark new ideas
and
Here’s a list of 14 amazing quotes
FROM THE BEST
CONTENTCREATORS
TOINSPIREYOU
“ Your top of the funnel content 
must be intellectually divorced 
from your product 
but emotionally wed to it. ”
Joe Chernov
VP	
  of	
  Content	
  @	
  HubSpot	
  
“ Simplicity is the ultimate
sophistication.”
Leonardo Da Vinci
Crea2ve	
  Genius	
  
“ Decide the effect
that you want to produce
in your reader. ”
Robert Collier
Best-­‐Selling	
  Author	
  
“ The consumer isn't a moron;
she is your wife. You insult her
intelligence if you assume that a
few vapid adjectives will
persuade her to buy anything. ”
David Ogilvy
The	
  Father	
  of	
  Adver2sing	
  
“The man who stops advertising
to save money is like the man who 
stops the clock to save time.”
Henry Ford
Founder	
  of	
  the	
  Ford	
  Motor	
  Company	
  
“Make it simple. Make it
memorable. Make it inviting to 
look at. Make it fun to read.”
Leo Burnett
Adver2sing	
  Genius	
  
“ Let us prove to the world
that good taste, good art,
and good writing can 
be good selling.”
William Bernbach
Crea2ve	
  Revolu2onary	
  
“ Nobody reads ads. People
read what interests them. 
Sometimes it's an ad.”
Howard Gossage
Mad	
  Men	
  
“Content marketing
is all about telling
a compelling story.”
Joe Pulizzi
Founder	
  @	
  Content	
  Marke2ng	
  Ins2tute	
  
“Believe me; nothing works as 
well on the web as deadlines.”
Clayton Makepeace
Author	
  &	
  Copywriter	
  
“This is the bar your content
has to clear on social:
Are you more interesting
to me than my wife? ”
Jay Baer
Best-­‐Selling	
  Author	
  &	
  Speaker	
  
“ Every product has
a unique personality
and it is your job to find it.”
Joe Sugarman
Award-­‐Winning	
  Copywriter	
  
“Make the customer
the hero of your story.”
Ann Handley
Author,	
  Speaker	
  &	
  CCO	
  @	
  Marke2ngProfs	
  
“ Just. Be. Useful.”
Jay Baer
Best-­‐Selling	
  Author	
  &	
  Speaker	
  
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14 Evergreen Quotes That Will Make You A Better Content Marketer

  • 1. 14 Evergreen Quotes THAT WILL MAKE YOU A BETTER CONTENT MARKETER
  • 3.
  • 9.
  • 10. Here’s a list of 14 amazing quotes FROM THE BEST CONTENTCREATORS TOINSPIREYOU
  • 11. “ Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it. ” Joe Chernov VP  of  Content  @  HubSpot  
  • 12.
  • 13. “ Simplicity is the ultimate sophistication.” Leonardo Da Vinci Crea2ve  Genius  
  • 14.
  • 15. “ Decide the effect that you want to produce in your reader. ” Robert Collier Best-­‐Selling  Author  
  • 16.
  • 17. “ The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a few vapid adjectives will persuade her to buy anything. ” David Ogilvy The  Father  of  Adver2sing  
  • 18.
  • 19. “The man who stops advertising to save money is like the man who stops the clock to save time.” Henry Ford Founder  of  the  Ford  Motor  Company  
  • 20.
  • 21. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett Adver2sing  Genius  
  • 22.
  • 23. “ Let us prove to the world that good taste, good art, and good writing can be good selling.” William Bernbach Crea2ve  Revolu2onary  
  • 24.
  • 25. “ Nobody reads ads. People read what interests them. Sometimes it's an ad.” Howard Gossage Mad  Men  
  • 26.
  • 27. “Content marketing is all about telling a compelling story.” Joe Pulizzi Founder  @  Content  Marke2ng  Ins2tute  
  • 28.
  • 29. “Believe me; nothing works as well on the web as deadlines.” Clayton Makepeace Author  &  Copywriter  
  • 30.
  • 31. “This is the bar your content has to clear on social: Are you more interesting to me than my wife? ” Jay Baer Best-­‐Selling  Author  &  Speaker  
  • 32.
  • 33. “ Every product has a unique personality and it is your job to find it.” Joe Sugarman Award-­‐Winning  Copywriter  
  • 34.
  • 35. “Make the customer the hero of your story.” Ann Handley Author,  Speaker  &  CCO  @  Marke2ngProfs  
  • 36.
  • 37. “ Just. Be. Useful.” Jay Baer Best-­‐Selling  Author  &  Speaker  
  • 38.
  • 39. IS THE LACK OF LEADS MAKING YOU GRUMPY? Increase readers, subscribers, and leads with Uberflip START A FREE TRIAL