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The Latest Color Trends
In Digital Design
Yoav Schwartz, Founder & CEO of Uberflip

@yostar
Imagine a world without color.
Imagine a world without color.
90%

20%

of people make
the occasional
Impulse buy.

of retail sales
are impulse buys.
9 out of
10 banks
use blue!
CAN YOU TELL WHAT BRAND IT IS BASED ON COLOR?
COLOR IN DIGITAL DESIGN

Trends
Usability
Buyer personas
Responsive & Flat Design
Microsoft website
2011 

2014 
Bright

Retro

Pastel
MUTED PASTELS
( 2011 )

( 2014 )
MUTED PASTELS
( 2011 )

( 2014 )
GRAYSCALE WITH BRIGHT ACCENTS
( 2011 )

( 2014 )
GRAYSCALE WITH BRIGHT ACCENTS
( 2011 )

( 2014 )
NEON AND BRIGHTS
NEON AND BRIGHTS
WHAT’S WRONG WITH THIS?
MUCH BETTER!
Hi, I’m Brooklyn!
5 KEY TAKEAWAYS
What behaviors, actions and emotions do you want to invoke?
What do you want to draw attention to?
Stay consistent with your brand colors!
Choose your colors based on your buyer personas.
Take a holistic approach to design!
Yoav Schwartz
Founder & CEO of Uberflip
@yostar
hub.uberflip.com

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The Latest Color Trends In Digital Design