0
HOW TO WRITE
HEADLINES THAT
ARE BETTER THAN
BACON-COVERED
BACON
@HanaAbaza
@MichaelKeshen
HEADLINES
ARE IMPORTANT
If your content is a gift then your headline is the wrapping.
Would you rather get…
…this?
…or THIS?
80/20
RULE
*Copyblogger
Headline
Article
For every 10 people
that see your headline…
…8 will only read the headline…
…and ...
REMEMBER
YOUR AUDIENCE
Don’t steer too far away from
conventions & expectations.
MAKE A
BIG PROMISE
HEADLINE FORMULA
*Jeff Goins
Number/Trigger
Keyword
Adjective
Promise
Headline
+
+
+_______________
HEADLINE FORMULA
*Jeff Goins
HOW TO WRITE HEADLINES THAT ARE
BETTER THAN BACON-COVERED BACON
Trigger
Adjective
Keyword
Pro...
TRY STARTING
WITH THE HEADLINE
Give your content direction before you start.
CONTENT CURATION FOR THE
PERFECT MARKETING MIX
1. Does Content Curation Actually Work?
2. Original vs. Curated Content: An...
Try testing different headlines… …& let your audience decide!
e.g. Facebook campaign
$100 $100
USE DESCRIPTORS
(where applicable)
DON’T FORGET SOCIAL!
Alternate Headlines
Allow Room for Retweets (<125 characters)
Give Some Away for Free
DIFFERENT TYPES
OF HEADLINES
HOW-TO
Lifehacker
QUESTION
Upworthy
PAIN/SOLUTION
Uberflip
NEWS
Mashable
SECRET INFO
Fast Company
QUICK & EASY
Content Marketing Institute
COMMAND
HubSpot
THANK YOU!
@Uberflip
@HanaAbaza
@MichaelKeshen
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How to Write Headlines that are Better than Bacon-Covered Bacon

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Here’s a riddle for you: If a blog post gets written but no one is around to read it, does it really exist? Eight out of ten people only read the headline, so as great as your content may be, people just won’t click on boring headlines - but fear not! With a few simple tweaks, you can help your content get the attention it deserves.

In this presentation you’ll learn how to:

- Write attention-grabbing headlines
- Better share your content on social
- Rejuvenate your creative process

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Transcript of "How to Write Headlines that are Better than Bacon-Covered Bacon"

  1. 1. HOW TO WRITE HEADLINES THAT ARE BETTER THAN BACON-COVERED BACON @HanaAbaza @MichaelKeshen
  2. 2. HEADLINES ARE IMPORTANT If your content is a gift then your headline is the wrapping. Would you rather get…
  3. 3. …this?
  4. 4. …or THIS?
  5. 5. 80/20 RULE *Copyblogger Headline Article For every 10 people that see your headline… …8 will only read the headline… …and only 2 will make it to the article.
  6. 6. REMEMBER YOUR AUDIENCE Don’t steer too far away from conventions & expectations.
  7. 7. MAKE A BIG PROMISE
  8. 8. HEADLINE FORMULA *Jeff Goins Number/Trigger Keyword Adjective Promise Headline + + +_______________
  9. 9. HEADLINE FORMULA *Jeff Goins HOW TO WRITE HEADLINES THAT ARE BETTER THAN BACON-COVERED BACON Trigger Adjective Keyword Promise
  10. 10. TRY STARTING WITH THE HEADLINE Give your content direction before you start.
  11. 11. CONTENT CURATION FOR THE PERFECT MARKETING MIX 1. Does Content Curation Actually Work? 2. Original vs. Curated Content: And the Winner Is… 3. Why You Should Steal Other People’s Content 4. Content Curation: What It Is, Why It Works & How to Use It 5. 5 Ways to Curate Killer Content 6. Are You a Master of Content Curation? 7. 5 Ways to Steal Content & Make it Your Own 8. How to Steal Killer Content 9. Why You Should Steal This Infographic 10. Why You Should Bother with Content Curation 11. Why Content Creation is Overrated 12. The Death of Original Content 13. Need a Killer Content Strategy in 5 Minutes or Less? Read This. 14. Get Others Working for You: The Art of Content Curation 15. How to Get Jay Bear, Ann Handley & Joe Pulizzi on Your Content Marketing Team 16. Infographic: How to Get Arianna Huffington & Pete Cashmore on Your Marketing Team 17. Stop Writing Content – Do This Instead 18. The Content Marketing Secret That Will Save 5+ Hours Per Week 19. How to Fire Half Your Marketing Team in One Day (Infographic) 20. How to Double Your Marketing Team (For Free!) 21. Shaken, Not Stirred: Content Curation for the Perfect Marketing Mix 22. The ABCs of Content Curation 23. Create the Ultimate Mixtape with Content Curation 24. Pencils Down! Why You Should Stop Writing & Start Curating Content 25. The Ultimate Guide to Content Curation WRITE 25 HEADLINES *Upworthy
  12. 12. Try testing different headlines… …& let your audience decide! e.g. Facebook campaign $100 $100
  13. 13. USE DESCRIPTORS (where applicable)
  14. 14. DON’T FORGET SOCIAL! Alternate Headlines Allow Room for Retweets (<125 characters) Give Some Away for Free
  15. 15. DIFFERENT TYPES OF HEADLINES
  16. 16. HOW-TO Lifehacker
  17. 17. QUESTION Upworthy
  18. 18. PAIN/SOLUTION Uberflip
  19. 19. NEWS Mashable
  20. 20. SECRET INFO Fast Company
  21. 21. QUICK & EASY Content Marketing Institute
  22. 22. COMMAND HubSpot
  23. 23. THANK YOU! @Uberflip @HanaAbaza @MichaelKeshen
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