How to Successfully Implement Video In Your Content Strategy
•
16 gostaram•3,361 visualizações
As one of the richest forms of media in a marketer’s content mix, video is capable of combining visual, audio and text together to engage your audience like no other medium can. Limited resources or a lack of know-how shouldn’t keep you from incorporating this powerful tool into your own content marketing efforts. It’s easier than you think!
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Semelhante a How to Successfully Implement Video In Your Content Strategy
Semelhante a How to Successfully Implement Video In Your Content Strategy (20)
Mais de Uberflip
Mais de Uberflip (20)
Último
Último (20)
How to Successfully Implement Video In Your Content Strategy
- 1. HOW TO SUCCESSFULLY IMPLEMENT VIDEO IN YOUR CONTENT STRATEGY Kristen Craft Director of Partnerships, Wistia @thecrafty Hana Abaza VP Marketing, Uberflip @hanaabaza
- 2. @wistia @uberflip@Wistia@Uberflip#uberwebinar Join in on Twitter We will send the recording. Questions? We’ve got answers! (At the end of the webinar )
- 3. @wistia @uberflip@Wistia@Uberflip#uberwebinar ABOUT UBERFLIP We help marketers create, manage and optimize the content experience at every stage of the funnel – no IT required! Power your content library, resource center, blog and more.
- 4. @wistia @uberflip@Wistia@Uberflip#uberwebinar We are: • Video hosting built for business - 100k customers • A resource for learning how to make great business video We are not: • A video production company or marketing agency ABOUT WISTIA
- 7. @wistia @uberflip@Wistia@Uberflip#uberwebinar The % of companies seeing an increase in organic traffic, thanks to video wyzowl, 2015 WHY VIDEO?
- 9. @wistia @uberflip@Wistia@Uberflip#uberwebinar Builds rapport with your audience Humanizes your brand WHY VIDEO?
- 10. @wistia @uberflip@Wistia@Uberflip#uberwebinar HOW TO BUILD YOUR STRATEGY: Thinking Outside the Box
- 12. @wistia @uberflip@Wistia@Uberflip#uberwebinar VIDEO SHOULDN’T EXIST IN A SILO
- 13. @wistia @uberflip@Wistia@Uberflip#uberwebinar TIE VIDEO TO OTHER CONTENT STRATEGIES My Company
- 14. @wistia @uberflip@Wistia@Uberflip#uberwebinar GOAL: NURTURE YOUR LIST WITH GREAT CONTENT
- 16. @wistia @uberflip@Wistia@Uberflip#uberwebinar GOAL: RECRUIT TALENTED PEOPLE
- 17. SO…WHAT VIDEOS SHOULD I MAKE?
- 18. THE SPECTRUM
- 19. Start
- 20. Short term, measurable ROI
- 21. Growing more comfortable with video
- 22. ROI = time saved + inbound traffic
- 23. Team is fully on board with video
- 24. Leveraging the emotional power of video
- 25. @wistia @uberflip@Wistia@Uberflip#uberwebinar Acknowledge direct ROI will be tough to measure
- 26. @wistia @uberflip@Wistia@Uberflip#uberwebinar CONVERSION VIDEOS Product videos Customer testimonials Highlight Reel
- 27. @wistia @uberflip@Wistia@Uberflip#uberwebinar TEACHING VIDEOS Customer support Learning portals FAQs Blog content
- 30. @wistia @uberflip@Wistia@Uberflip#uberwebinar BRANDING VIDEOS About us Hiring & company culture “Non-sequitur” videos
- 32. @wistia @uberflip@Wistia@Uberflip#uberwebinar GETTING STARTED WITH VIDEO PRODUCTION
- 33. @wistia @uberflip@Wistia@Uberflip#uberwebinar • Will I make the right video? • Can I do it without pro help? • Will the video look crappy? • Will I look or sound stupid? THE FEARS…
- 34. THE CONCEPT
- 35. THE SCRIPT
- 36. THE SETUP
- 37. USE THE CAMERA YOU ALREADY HAVE
- 38. $100 DIY LIGHTS
- 39. GET LOOSE!
- 40. @wistia @uberflip@Wistia@Uberflip#uberwebinar OTHER CONSIDERATIONS • In-house vs. outsourcing • Live-action vs. animated vs. screencast • Music • Bumper footage • CTAs
- 41. @wistia @uberflip@Wistia@Uberflip#uberwebinar QUESTION TIME! http://wistia.com/learning http://hub.uberflip.com Kristen Craft Director of Partnerships, Wistia @thecrafty Hana Abaza VP Marketing, Uberflip @hanaabaza
- 42. @wistia @uberflip@Wistia@Uberflip#uberwebinar http://wistia.com/trials/new/uberflip Try Wistia for Free Try Uberflip for Free http://get.uberflip.com/wistia