Active content is dynamic, personalized, contextual and compels action. Hana Abaza, VP of Marketing at Uberflip presents 5 Actions to Make Your Content Active at Content2Conversion 2015.

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5 ACTIONS TO MAKE YOUR
CONTENT ACTIVE
Hana Abaza, VP Marketing at Uberflip

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WHAT IS ACTIVE
CONTENT?

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Dynamic
Personalized
Contextual
Compels Action
WHAT IS ACTIVE CONTENT?

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Dynamic
Personalized
Contextual
Compels Action
WHAT IS ACTIVE CONTENT?

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Dynamic
Personalized
Contextual
Compels Action
WHAT IS ACTIVE CONTENT?

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Dynamic
Personalized
Contextual
Compels Action
WHAT IS ACTIVE CONTENT?

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CONTENT WITH A PULSE

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5 WAYS TO MAKE YOUR
CONTENT ACTIVE

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PERSONALIZE

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TAILOR YOUR CONTENT
EXPERIENCE
 By Persons
 By Vertical
 By Topic
 By Individual

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AUTOMATE

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MAKE IT EASY TO MANAGE
 Update tailored
content
 Automate
personalization

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ENGAGE

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BOOST ENAGEMENT WITH A KILLER
EXPERIENCE
 Organized
 Shareable
 Interactive

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20. LEVERAGE CTAs

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THE ART & SCIENCE OF CTAs
 Dynamic
 Contextual
 Strategically
Placed

22. 

23. 

24. OPTIMIZE

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TRACK, MEASURE & ABT
 Short term
 Engagement
Metrics
 What’s Your
Content Score?

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IF IT DON’T
MAKE
DOLLARS, IT
DON’T MAKE
SENSE
 Long Term
 Growth Metrics
 What is your
content ROI?
TRACK, MEASURE & ABT

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ALWAYS BE TESTING!
 Establish a
benchmark
 Form a hypothesis
 Test your theory

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KEY TAKEAWAYS
 Personalize
 Automate
 Engage
 Leverage CTAs
 Optimize

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THANK YOU!
Hana Abaza
VP Marketing at Uberflip
www.uberflip.com