The last couple of years have brought us plenty of trends. Content marketing might be one of them but it is also here to stay. Here's a list of successful advocates of content marketing, 12 people who are proving that it is more than just a fad. http://uberflip.com

1. 12 People Proving
That Content Marketing
Is More Than a Buzzword

2. #Selfies

3. Miley’s Tongue

4. Buzzfeed
Quizzes
BuzzFeed Quizzes

5. Game of Thrones

6. The past couple of years
have brought us
plenty of trends.

7. And if you’re in marketing, you’ve
probably heard about
content marketing.

8. Like most of these trends
(not all of them!)
content marketing
sounds like a good idea.

9. But deep deep down you
might wonder…

10. What if it’s just a trend?

11. What if it’s just a trend?
Maybe it will pass?

12. What if it’s just a trend?
Maybe it will pass?
What is its real value?

13. Here are 12 people proving that
content marketing
is here to stay!

14. Game of Thrones“I see content as fire, and social media as gasoline.
Companies (and people) would be better off if they
used social to draw attention to useful things that
they have created, instead of simply using social to
draw attention to themselves.”
Jay Baer
NYTimes Best-Selling Author
Speaker

15. Game of Thrones“Great content will encourage loyalty — not
from any individual piece, but rather from the
sum of the total content experience —
consistency, quality, originality — provided
by the brand.”
Joe Chernov
VP of Content @ HubSpot

16. Game of Thrones“Brands still tend to create company-centric
content:We still default to talking about
ourselves...Your customers, meanwhile, don’t want
to talk about you.They want to talk about
themselves. So the key is to create content that
isn’t based on what you do; rather, what you do
for others.”
Ann Handley
Author, Speaker and
Chief Content Officer @ MarketingProfs

17. Game of Thrones“Try to do the best work that you can
do to give audiences something that
maybe they haven’t seen before and
keep challenging yourself.”
Kevin Spacey
Award Winning Actor
Content Producer

18. Game of Thrones“As publishers, we need to focus on the needs of
our customers and detail who we are talking to,
what we will be delivering and what the outcome
should be for them… content creators must know
the content marketing mission before any more
content is developed.”
Joe Pulizzi
Founder of
the Content Marketing Institute
Author and Speaker

19. Game of Thrones“I think that art, when you boil it down to
something basic and simple, is chaos followed by
order.Art is the chaos part and business is the
order… Marketing is storytelling.
What is the story you’re telling?”
Robert Redford
Oscar Winner
Actor,Writer and Director

20. Game of Thrones"Best way to sell something: don't sell anything. Earn
the awareness, respect, and trust of those who might
buy… Smart marketers have to stand out from the
content marketing crowd by being the 'go-to'
reference resource on the topic."
Rand Fishkin
CEO @ Moz
Blogger

21. Game of Thrones“You can’t just randomly crank out content, especially
if you’re a bigger company because there are a lot
more people watching.There’s a whole art and
science to it, and to do it right you need to make
sure you’re providing value.”
Neil Patel
Co-Founder of KISSmetrics and Crazy Egg
Blogger

22. Game of Thrones“The consumer attention span is about the
size of a gnat right now.We move on to the
next thing super, super quickly.
So it’s really important to be topical and
relevant.”
Julie Fleischer
Director of Media and Consumer Engagement
@ Kraft Foods.

23. Game of Thrones“You can use social media to grow your community
and to get fans talking about you and engaged.
But it’s harder to sell in those channels.Whereas
with email, you can take those loyal followers you
have in social networks, bring them over
to your email lists.”
DJ Waldow
Digital Marketing Evangelist @ Marketo
Author and Speaker

24. Game of Thrones
“We’re always looking for new formats and
methods of storytelling and we try to reach a
breadth of audience that includes both business
decision makers and younger people.”
Katrina Craigwell
Global Manager, Digital Marketing
@ General Electric

25. Game of Thrones“Stories are nothing new.They’ve been around for
as long as we have.The earliest humans gathered
around the campfire and figured out that effective
storytelling was the best way to pass on the
information that was vital for survival.They knew
that truly connecting with their audience in an
emotional way was a matter of life and death.”
Michael Brenner
Vice President, Marketing
and Content Strategy @ SAP

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