The document describes the design of a smoking cessation service called Smokeless. Smokeless uses a connected lighter and mobile app to track smoking consumption data such as number of cigarettes, time, location and cost. It aims to increase self-awareness and provide support to help users quit smoking. The app allows users to set daily goals, care for a virtual pet affected by their smoking, and access alternative activities when craving a cigarette. The goal is to help users achieve long term smoking cessation through collecting personal smoking data and gamified support tools.

1. OZGE GENC • CONSUELO KELLER • MATTEO LOGLIO • MARK PRUNERI • ALBERTO TACCONI • CARLOS VELASQUEZ
MAInD • Designing Advanced Services with Frog Design

2. cigarettes

3. DESKTOP RESEARCH
STATISTICS
CAMPAIGNS
SUPPORT

4. STATISTICS
300%
Risk of heart
disease for
smokers
150%
Risk of heart
disease after
1 year off.
0%
0%
Risk of heart
disease after
15 years off.
Risk of stroke
after 5-15
years off.
To quit from smoking has a significant health impact

5. STATISTICS
10%
actually
quits
90%
fails to
quit
To quit is hard

6. CAMPAIGNS
The majority of anti-smoking campaigns
focus on negative messages

7. CAMPAIGNS
Togliere il testo (è già un‘
analisi, l‘ho messa nella
slide delle „quotes“).
Negative messages are not effective
especially if they’re focused on long-term consequences

8. SERVICES
Applications based on community support

9. USER RESEARCH

10. INTERVIEW
Interview
name:
M F age:
cigs a day:
tell me about the last time you smoked a cigarette
General questions
“Tell me about the last time you smoked a cigarette”
how frequently do you buy them?
“How frequently do you buy cigarettes?”
“What's the best part of your smoking experience?”
“What's the worst part of your smoking experience?”
what's the best part of your smoking experience?
“Tell me about your smoking history”
“In which situations do you usually smoke?”
“Do you usually think about your health?”
what's the worst part of your smoking experience?

11. MOOD CARDS

12. INTERVIEW
choose a feeling between the following that better describes your mood after each one of
these actions:
light a cigarette?
free
satisfied
neutral
disgusted
guilty
stoned
awake
sleepy
relaxed
focused
happy
fearful
angry
sad
satisfied
neutral
disgusted
guilty
awake
sleepy
relaxed
focused
light your first cigarette?
free
Mood cards
stoned
“Light a cigarette?”
happy
fearful
angry
“Light your first cigarette of the day?”
“Light your cigarette after eating?”
cigarette after eating?
“When you're sick and see someone smoking?”
free
satisfied
neutral
“Smoking close to a non smoker?”
stoned
sleepy
“Airplane deprivation?” awake
happy
fearful
angry
sad
disgusted
guilty
relaxed
focused
sad

13. Which campaigns against smoke do you remember?
INTERVIEW
notes:
Questions about campaigns

14. INTERVIEW
“Short term goals are easier to
reach than long term goals”
“Negative messages are not effective”
“It‘s easier to quit together with someone else”
“I would like to have informations about my
cigarette consumption”
“I must feel in control and feel personally
responsible of my quitting”

15. “What do you always carry with you?”

16. FIELD RESEARCH
“What do you carry for smoking?“

17. PERSONAS
HARD
CORE
RITUAL
SOCIAL
LUXURY

18. ADDICTION JOURNEY

19. SMOKER'S JOURNEY
OPPORTUNITIES
Let them
decide to quit
quit
self-awareness
Rise self-awareness
habit
Prevent them
from starting
Help them
to quit
Prevent them
from giving in
again

21. CONCEPT MAP

22. FIRST IDEAS

23. FIND PATTERNS
Text

24. SMOKELESS
IS A SERVICE FOR
SMOKERS THAT
HELPS TO TRACK
CONSUMPTION AND
PROVIDES QUITTING
SUPPORT

25. OVERVIEW

26. st
1 WEEK
+1
Counter
Everytime the user lights
up a cigarette using the
lighter, the counter
increases by one
Time
The phone then automatically
add the hour of the day...
Place
...and the location using the
phone GPS

27. STATISTICS
1
$
Consumption
Time
Cash
1
5
Location

28. VIRTUAL PET
Personal
Shared

29. DAILY GOAL
8
Set daily goal
The app suggests a
goal based on your
data that you can
change anytime

30. TOUCHPOINTS
LIGHTER
MOBILE APP
WEBSITE
://
Collects data about
number of cigarettes
by talking with the
app
Collects and displays
data, allows to set
goals and provides
support
Check your
activities in details

31. HOW IT
WORKS

32. SET UP

34. Download
the app

35. For one week smoke
as usual using the
new lighter

36. COLLECTING
DATA WITH
THE LIGHTER

37. Every time you
light up a
cigarette the
system collects
your smoking
data

38. You can see your
data within the app...

39. ...or access the website where you
can find more detailed informations...

40. GOALS

41. Every two weeks
you can achieve
long term goals

42. PET

43. You are responsible
of your own pet

44. Each time you light
up a cigarette...

45. ...his environment changes and he gets
affected

46. share it with
another
smoker...
...you’ll share
also
responsibility

47. SUPPORT

48. If you are about
to smoke...

49. ...you can
press the
support button
anytime

50. you are presented with alternative
activities

51. keep achieving
goals until you
become...

53. ✌ Thanks!
OZGE GENC
CONSUELO KELLER
MATTEO LOGLIO
MARK PRUNERI
ALBERTO TACCONI
CARLOS VELASQUEZ