Usability Best Practices for Adopting Responsive Design

Usability Best Practices
for Adopting Responsive Design
Cari A. Wolfson
Principal User Experience Consultant
Focus on U!
cariwolfson@usabilityfocus.com
Jennifer Smith
Web Content Specialist
Danya International
jsmith@danya.com
Joanne McGovern
USA.gov Content Team Leader
General Services Administration
joanne.mcgovern@gsa.gov
Moderated by:
Sanjay Koyani
Deputy Director, Communications
Center for Tobacco Products, FDA
sanjay.Koyani@fda.gov

CARI A. WOLFSON | PRINCIPAL USER EXPERIENCE CONSULTANT
CARIWOLFSON@USABILITYFOCUS.COM
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DESIGNING A RESPONSIVE USER EXPERIENCE
CARI A. WOLFSON
PRINCIPAL USER EXPERIENCE CONSULTANT

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RESPONSIVE DESIGN
• whole web design
• one site that works for every screen
• one web
• responds to available screen size
• optimal display no matter the size
• device independent
• develop once, view anywhere
• design responds to the user’s behavior and environment

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Develop once, view anywhere
URL
ONE URL SINGLE
CONTENT
+ + + =
ONE CODE
HTML5
MEDIA
QUERIES
MULTIPLE
DEVICES

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NOT TECHIES
Don’t ask us about:

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You can’t talk about responsive
design….
… and not mention Ethan Marcotte and The Boston Globe
Image from: http://upstatement.com/blog/2012/01/how-to-approach-a-responsive-design/
http://alistapart.com/article/responsive-web-design

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Why Responsive?
Not every mobile device
will have your app on it,
but every mobile device
will have a browser. ”
-- Jason Grigsby
“

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Facebook…
“… we actually have more people on a
daily basis using mobile web
Facebook than we have using our iOS
and Andoid apps combined.”
Source: Mark Zuckerbug at Disrupt 2012

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Mobile and tablet traffic is predicted…
…to overtake desktop traffic by
2015
Source: International Data Corporation

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Mashable
2013: The year of responsive design
http://mashable.com/2012/12/11/responsive-web-design/
30% of traffic is mobile, may
exceed 50% by end of the year

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Let’s take a step back…
Fluid: Uses percentages to scale up or down
Fixed: Doesn’t change or scale as pixels are set
Adaptive: Changes to fit a predetermined set of
screens
Responsive: Changes fluidly & responds to any
screens

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What is the norm?
Mixed Approach
Fixed width for large and medium
Fluid width for small

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Designing for responsive…

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Consider a Mobile First approach
• optimize for most challenging viewing experiences—a
small screen and a slow connection
• analyze content and performance metrics to determine
what content is being utilized
• prioritize content for where, when and how it will be used
on each device
• zero-in on what matters most to users
• eliminate unnecessary content and images, which can
impact the user experience and speed

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…prioritize content and then work on layouts.
…as well as all of your design decisions.
…device agnostic.
Let content determine your
breakpoints…
Think of content devoid of an
interface…
Breakpoints should be…

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But if you must…
…here are some targets as a place to start:
› 320px
› 480px
› 600px
› 768px
› 900px
› 1200px
http://upstatement.com/blog/2012/01/how-to-approach-a-responsive-design/

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Designing for responsive
…just a few tips
› Think of content in chunks
› Consider responsive patterns
› Present navigation differently
› Design for touchscreens
› Follow best practices for readability
› Ensure content is usable
› Test often and iteratively
› Need for more best practices and research

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Think of content in chunks
› Examine
› Prioritize
› Reduce

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Consider responsive patterns
http://bradfrost.github.io/this-is-responsive/patterns.html

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Present navigation differently: Drop
downs
Starbucks uses a X
to replace the
menu button with
a close button.

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Present navigation differently: Drop
downs
The Earth Hour
(French)
website uses a
down arrow
and then
replaces the
down arrow
with a close
button (X).

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Present navigation differently: Fly In
On the Sony website, the
title appears in all caps in a
slightly darker shade of
gray and the sub-items
appear in a slightly lighter
shade of gray.

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Present navigation differently:
Accordions
On the Microsoft website,
the navigation is basically a
list of nested accordion
menus.

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Present navigation differently: Off
Canvas

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Design for touch screens: Size of
Targets
• Apple recommends 44 x 44 points (~59 x 59 pixels) for
target sizes (Approximate size of average adult fingertip)
http://uxdesign.smashingmagazine.com/2012/02/21/finger-friendly-design-ideal-mobile-touchscreen-target-sizes/

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Design for touch screens: Placement of
Targets
http://www.lukew.com/ff/entry.asp?1649&utm_source=feedburner&utm_medium=feed&utm_campaign=Fee
d%3A+FunctioningForm+%28LukeW+Ideation+%2B+Design%29

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Design for touch screens: Placement of
Targets
http://www.lukew.com/ff/entry.asp?1649&utm_source=feedburner&utm_medium=feed&utm_campaign=Fee
d%3A+FunctioningForm+%28LukeW+Ideation+%2B+Design%29

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Design for touch screens: Swiping

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Design for touch screens: Paging vs.
Swiping

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Test often and iteratively
› Consider the major breakpoints: Smartphone, small
tablet, large tablet
› Consider the orientation that users hold their devices
› Ensure users use their own devices
› Need more comparative evaluations to help us
guide standards, guidelines, conventions and best
practices.

Usability Best Practices for Adopting Responsive Design

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Usability Best Practices for Adopting Responsive Design