The document discusses how to build and manage one's personal brand online through social networking. It emphasizes that everybody has a personal brand that must be protected and promoted, and that social media provides opportunities to define one's brand and make new connections. It then provides guidance on activities one can do on key social media platforms like LinkedIn, Twitter, Facebook, blogs, and others to help improve their digital brand and visibility.

1. Advertise yourself! Building your personal brand with social networking Friday, 30 April 2010

2. Goal You understand how important your digital brand is to your everyday life You take away two actions from the many suggestions and improve your digital brand by Monday Please ask questions at any time! Friday, 16 April 2010 2

3. Most Americans are invisible… We have a small network of people who know us at work or in our neighborhoods… maybe 100 to 500 people…. In today’s highly competitive society, becoming well known is a necessity and you need to take care of your image… Friday, 16 April 2010 3

4. Everybody has a personal brand You are responsible for protecting and promoting it. Whether you like it or not your brand includes Your appearance (don’t forget about online photos) Your personality (even on your bad days) How you communicate – verbal, non-verbal, written, voicemail greeting and messages, your online footprint Your past roles, skills, experience and accomplishments Your value proposition Never has it been more important or challenging to manage your brand Friday, 16 April 2010 4

5. There are a lot of books about branding yourself… But not many to help with your digital brand…. Friday, 16 April 2010 5

6. So….who are you? Friday, 16 April 2010 6

7. But what about online? Friday, 16 April 2010 7

8. What is Social Media? “a social trend in which people use technologies to get the things they need from each other rather than from traditional institutions like corporations” --Charline Li and Josh Bernoff, Groundswell Friday, 16 April 2010 8

9. But it is not a trend anymore…. And it has evolved from just a personal activity to a very professional one with businesses finding ways to connect with customers, employees etc. Your online profiles and the content you publish will help you make new connections and define your brand for those who do not know you… Friday, 16 April 2010 9

10. Social media is here to stay…. 1Forrester Research, 2009 2Nielson, Global Face & Networked Places, 2009 Friday, 16 April 2010 10

11. Social Media’s Reach Friday, 16 April 2010 11

12. Why build your brand online? Career opportunities either now or in the future Demonstrate your expertise Build credibility with customers Improve the image of your company To understand how Gen Y is using Social Media to communicate and break down barriers If you don’t, someone else will… Friday, 16 April 2010 12

13. If you are looking for a job… Facebook, Twitter and LinkedIn are the fastest growing sites and among the most popular sites recruiters and hiring managers are utilizing to build their talent pipelines1 1CareerBuilder, Will Tweet for Jobs, 2010 Friday, 16 April 2010 13

14. What should I do first? Define your brand Go where people are that have similar interests Connect to the right people Publish your content – find your passion and voice it Consolidate and display your activity Friday, 16 April 2010 14

15. LinkedIn With over 53 million members in 200 countries and territories around the world1, LinkedIn is a free professional networking site that enables members to post their resumes, recommend friends, and connect with other industry professionals. 1 in 20 U.S. users is a recruiter, headhunter, or HR professional.1 1LinkedIn.com Friday, 16 April 2010 15

16. What should I do on LinkedIn? Make sure your profile is complete Connect with ‘brand building’ associates Join professional groups and contribute Link your Twitter account to your LinkedIn account to keep your content ‘fresh’ Start a group Friday, 16 April 2010 16

17. Twitter Twitter is a free micro-blogging site that enables users to send and receive messages – or “tweets” – of up to 140 characters. With 17 million registered users1, Twitter’s popularity has grown exponentially since it launched in 2008; however, regular engagement is relatively low: 90% of the activity on the site is generated from only 10% of the users2. 1twitterscore.net 2Forrester Friday, 16 April 2010 17

18. What should I do on Twitter? Start following people that interest you or are thought leaders in their industry. A few people I follow: Charlene Li Al Gore Jeff Joerres 7Summits Re-tweet Then….start tweeting! Build up a backlog of tweets Share articles you find interesting by clicking on Social Media links Link your Twitter and LinkedIn accounts for maximum SEO Use Tweetdeck on Facebook to share Tweets Friday, 16 April 2010 18

19. Facebook Facebook is a social networking service that lets you connect with friends, co-workers, and others who have common backgrounds. As the second most trafficked Web site in the world, Facebook has over 400 million active users worldwide1. The average user spends over 55 minutes per day on Facebook. 1Facebook Statistics, February 2010 Friday, 16 April 2010 19

20. What should I do on Facebook? Set your security settings to ‘Friends Only’ Be careful who you ‘friend’ Become a ‘Fan’ of groups that interest you Share group content with your Friends Friday, 16 April 2010 20

21. What about a Blog? A blog can be great for your professional brand It helps you crystallize your thoughts on a topic You might help someone! However, blogging is not for everyone You WILL be criticized…online…for the whole world to see There are lots of sites to help you get started www.howtostartablog.org Friday, 16 April 2010 21

22. Look for opportunities on industry or special interest sites… Friday, 16 April 2010 22

23. Post your presentations on Slideshare.net – Make sure your name and bio are included Friday, 16 April 2010 23

24. Monitor your brand You can’t control it….but you can help to steer it and add your own POV Use Search.twitter.com Google Alerts Technorati Friday, 16 April 2010 24

25. Your Brand Lasts forever… Be Memorable Never say ‘no’ to an opportunity Be true to yourself Stay consistent with your brand Friday, 16 April 2010 25

26. Thank you. Carissa Rollins rollinsc@wi.rr.com rollinsc on Twitter www.linkedin.com/in/carissarollins Friday, 30 April 2010 26