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Social Media and Congregational Mission

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U
Unitarian Universalist Association

This document discusses how congregations can use social media to further their mission and purpose. It provides an overview of various social media platforms and how they can engage members and the community. It also addresses ethical considerations for using social media, including maintaining safety, building relationships, and inclusion. The document advocates for evaluating social media use to ensure it aligns with and enhances the congregation's goals.

Technology
1 of 49
Social Media and Congregational Mission By Shelby Meyerhoff For Mass Bay District Spring Conference May 1, 2010
Resources ,[object Object],[object Object]
Topics ,[object Object],[object Object],[object Object]
Technological Landscape of Social Media Mini-Keynote #1
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object],[object Object]
General principles for social media engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to choose a tool? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analyze opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ask questions ,[object Object],[object Object],[object Object],[object Object]
Research tools: Let’s start on this today! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Podcasting/iTunes ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object]
Other tools ,[object Object],[object Object],[object Object]
Learning more about tools ,[object Object],[object Object],[object Object]
How Social Media Can Fuel Congregational Purpose and Mission Mini-Keynote II
Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
Let’s assume the following are part of your mission ,[object Object],[object Object]
Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
Online ministry by an individual ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Online ministry through community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online evangelism ,[object Object],[object Object],[object Object],[object Object]
Online evangelism (continued) ,[object Object],[object Object],[object Object],[object Object]
Empowerment of UUs to evangelize ,[object Object],[object Object],[object Object],[object Object]
Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Theological and Ethical Implications of Social Media Mini-Keynote III
Questions ,[object Object],[object Object],[object Object],[object Object]
How can we make an online community as safe as possible?
Administrative access and security ,[object Object],[object Object],[object Object],[object Object]
Identification ,[object Object]
Confidentiality ,[object Object],[object Object],[object Object]
Clear expectations for online community ,[object Object],[object Object],[object Object],[object Object]
Sample content moderation policy ,[object Object]
How can individuals use social media to improve relationships?
Relationship Building ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Ten Commandments of Social Networking by Erik Resly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do we make our online community inclusive?
Welcoming participants ,[object Object],[object Object],[object Object]
How do we use social media in a way that is spiritually nourishing?
Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
[object Object],[object Object]
[object Object]
Credits ,[object Object],[object Object],[object Object]

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Social Media and Congregational Mission

  • 1. Social Media and Congregational Mission By Shelby Meyerhoff For Mass Bay District Spring Conference May 1, 2010
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  • 4. Technological Landscape of Social Media Mini-Keynote #1
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  • 19. How Social Media Can Fuel Congregational Purpose and Mission Mini-Keynote II
  • 20. Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
  • 21. Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
  • 22.
  • 23. Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
  • 31.
  • 32. Theological and Ethical Implications of Social Media Mini-Keynote III
  • 33.
  • 34. How can we make an online community as safe as possible?
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. How can individuals use social media to improve relationships?
  • 41.
  • 42.
  • 43. How do we make our online community inclusive?
  • 44.
  • 45. How do we use social media in a way that is spiritually nourishing?
  • 46. Process Social media engagement Evaluation of social media experience Development of and commitment to mission/purpose
  • 47.
  • 48.
  • 49.