Slides from CAMPCOMM presentation on social media at the University of Tennessee, Knoxville.

1. #bigsocialideas

2. TOOLS.
Don’t use a hammer when you need a screwdriver.

3. BE STRATEGIC.
Different messages for different forums.

4. PUPPIES.
Building an active audience is a great responsibility.

5. PEOPLE.
This is professional communication. Take it seriously.

6. POLICIES.
Determine your limits before you get started.

7. (dis)ENGAGE
Building an active audience can require great restraint.

8. (do)ENGAGE
When possible, create goodwill by responding to easy
targets and providing good information.

9. BE CREATIVE.
Look for opportunities to create and collect
conversations.

10. #commencement
Captive audience? Share at event location
Share with CAMPCOMM
Tweet it
Post it on Facebook
Post it on your website
E-mail it
Include on print collateral

11. THINK BIG.
Remember the Vision thing.

12. Top 25 Strategic Priorities
Recruit, develop, and graduate a diverse body
of undergraduate students...
Educate and graduate increasing numbers of
diverse graduate and professional students...
Strengthen our capacity and productivity in
research, scholarship, and creative activity...
Attract and retain stellar, diverse faculty and
staff
Continually improve the resource base