UX Lean Approach Make Epic Progress

Lean + UX =
Awesome
Using UX & lean
approaches to +
make epic
progress
FEBRUARY 2013

TWEET!
Kate Rutter, Co-Founder & Principal

@katerutter
@luxrco

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

so...

I have a
product. How do I
know it
doesn’t

ne ed
we eat
a gr

UX

so let’
s focu
on the s

UI

UX ≠ UI

Product


UI


UX = mmmmmm


UX =
• a mindset
• focused on delivering value
• inspires the right kinds of ideas
• guides decisions


cold-sweat questions
use this? Why
will care will the
Who
? y
an it do
What c le will
that peop
ay for? ur es
p
fe at
at st
h o
W m
How does
everything
e
ar ortan t?
ﬁt together?
im p

with a bit of tweaking...
Who is it for? this?
ill use
Why
ho w
W does it matter care will the
Why ? y
to them?
an it do
What c le will
What hat peop that
t can they do
ay fo ?
they couldn’trdo before?
ur es
p
fe at
What features do they
need to do that? W mat st
h o
How does
How do those features
everything
e
ar ortan t?
ﬁt together?
ﬁt together? im p

UX = start points
Who is it for?
⤷ users
Why does it matter
to them?
⤷ needs &
goals
What can they do that ⤷
they couldn’t do before? uses

What features do they ⤷ features
need to do that?

How do those features ⤷ product,
ﬁt together? brand &
voice

dang. That’s a lot of stuff.


UX = a simple stack
Who is it for?
⤷ users
Why does it matter
to them?
⤷ needs &
goals
What can they do that ⤷
they couldn’t do before? uses

What features do they ⤷ features
need to do that? UI goes
here

How do those features ⤷ ⤷
product,
ﬁt together? brand &
voice

UX = a simple stack
Users
I need...

Needs I want...
My goal is...

Vision &
values
Mary can...

Uses

Features
sketches,
prototypes,
pixels
Product


UX + Lean = <3 BUILD

Customer Users LEARN
MEASURE

development I need...
or...user research Needs I want...
My goal is...

Vision &
values
Sketches & Mary can...

prototypes Uses
before UI. Before code.

Features
Experiments, sketches,
MVPs, Metrics prototypes,
pixels
and...usability testing
Product


UX = a clear story
users

needs &
goals

uses

features

product,
brand &
voice

UX = a clear story
Meet Erika, a socially engaged college student.

Erika needs to feel closely connected with
friends near and far, every day.
With Facebook, Erika can share her latest
thoughts and see what her many friends are up to,
using status updates on her “wall”, messages,
comments and “likes”
in a way that’s universal, clean, consistent,
and fast.

UX = a clear story
Meet Bob, a new startup entrepreneur.

Bob needs to feel conﬁdent that his product
design decisions really serve his customers.
With LUXr-in-a-box, Bob can learn to interview
customers and validate his assumptions,
using hands-on materials and online
video coaching

in a way that’s simple to complete, warm &
engaging, and fun.

UX Design Mindset
➜ starts
• Ask important questions.
• How conﬁdent are you in
your answers?

➜ stack • Identiﬁes gaps.
• Use it to stay focused.

➜ story
• Tells the story so your team
can rally to it.
• Use it to decide what “good” is.


Get ready for roll-on


Go be awesome.


LUXr makes products that coach early-stage
entrepreneurs on effective practices to deliver products
that customers want, need and love to buy.

LUXr.co
3435 Cesar Chavez, San Francisco, CA • 94110
The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101
info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc

images
• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
• http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/
• http://www.ﬂickr.com/photos/pompien/6160278603/
• http://e621.net/post/show/56643/clouds-equine-feral-hair-horn-horse-male-open_mout

UX Lean Approach Make Epic Progress

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