9. Your grandma already knew...
„Was der Bauer nicht kennt, das
frisst er nicht.“
(Free translation: „What a farmer does not know he will not
eat“)
USEEDS° user centred thinking
12. Different types of people
Conflict vs. Change
Early Adopters Early Majority
Waits to hear some Needs solid anecdotal Late Majority
good anecdotes. evidence. Wants to see three
good case studies at
similar organisations.
Innovators
Willing to take risk on
a great idea.
Laggards
Want solid proof that
something works.
USEEDS° user centred thinking Quelle: Leitfaden für eine erfolgreiches Ideen Management
13. where have you experienced the change curve?
how did you get through it?
14. Thank you!
Katharina Weber USEEDS
katharina.weber@useeds.de
Twitter: @katha_ Blog
www.uxtogo.com
Martin Bender
martin.bender@useeds.de Twitter
Twitter: @designerforux @useeds
Maria Tarnogrocki Website
maria.tarnogrocki@useeds.de www.useeds.de