AirWays Global aims to satisfy existing clients, attract new clients, and win back past clients through competitive pricing. Its pricing strategy involves defining problems, analyzing situations, gathering data, interpreting data, and solving problems. AirWays also seeks customer satisfaction through surveys and by monitoring competitors' prices. It values customers through reward programs and aims to provide excellent customer service at every step of the client experience.

1. AirWays Global Pricing Objectives and Pricing Strategy

3. Satisfy and keep the current clients that the company already has.

4. Win back past clients which may have gone to other companies.

5. Keep the costs of marketing and client service low and make sure that they are cost productive.To the ensure optimal customer satisfaction by providing friendly and relevant flying products, prices and service, in a smart and safe environment for all passengers in the airlines industry, and regain lost customers trust in a competent manner through training, evaluation, and attitudinal awareness, within the two years!

6. Pricing Strategies Define Problem, 2. Analyze Situation, 3. Gather Problem-Specific Data, 4. Interpret the Data, 5. Solve the Problem A Customer Service Satisfaction Survey should be incorporated to ensure best results. Competitors Prices should be monitored regularly in order to stay relevant to the demand within the market.

7. Airways’ Most Valued Guest Be sure to fill this out and make the most of every opportunity to receive perks and privileges from Airways’ Global. We not only value you, but we reward you for trusting us with your traveling plans.

8. Customer Service Representative (CSR) Receives call Receives Email CSR warmly greets customer, asks for the customer’s name, as well as how they may help the customer CSR listens to customer CSR determines best flight options and informs customer CSR suggests flight schedule, price, comfort level & requests feedback from customer CSR completes transaction CSR receives cash, check, credit card or other payment CSR gives customer receipt and flight confirmation details including all safety, security, baggage details & information CSR asks if they can help further CSR warmly thanks customer and wishes them a good day While the customer checks in for the flight, then goes through the terminal at the airport as well as the gates and security checks, the airlines’ CSR’s should always be friendly, knowledgeable and efficient as well. This will help to ensure that when the customer reflects back upon its interaction with the airline, that they would have positive thoughts regarding the choice they made Post purchase behavior follow up is something that should take place as the passengers leave the plane, as well as through email, phone calls, direct mailing and other campaigns, surveys and questionnaires. It may also be wise to have customer satisfaction survey available on the flights as well because the passenger usually has a lot of extra time and could probably be more likely to fill out the survey then rather than when they are busy after their flight

10. Airways’ commitment to its customers never stops. We’ve created many ways to resolve any issues you may have or concerns of yours in order to make sure you are happy with Airways in every way. Feel free to call our Airways Support Services toll free number anytime at 800-555-7777 to speak to a live representative. You can also find live chat support on the web anytime at www.liveairwayschatrep.com should you desire to have your comments handled through the web. For those who wish to email please send us a message at support@airwaysemail.com and if you choose to simply send us a message or suggestion another way you can do so at our contact us page, www.airwayscontactpage.com and we’ll review your message. Airways Support Services thanks you for choosing Airways.

11. Airways Global pricing strategy shall be planned as follows: In order to ensure profit, and maintain customer satisfaction, prices shall increase consistently with the increased costs of fuel and other charges, not to exceed a rate higher than the price of the average of the top 3 competitors for each flight route, unless losses of more than 5% are projected. This will ensure profit and still attract, retain and please customers.

12. Pricing Objective and Strategy for AirWays Global AirWays should follow this pricing strategy as well as attempt to be the low price leader in its top 3 routes. When doing this, they will be able to keep revenue coming in sufficient to the costs, while at the same time making customers happy. If they increase costs too high, the attitude of the Frequent Flyer Program members will change and many will go to another airline. If they don’t price high enough, they will eventually go out of business.

13. Airways may also seriously consider increasing its sponsorship with hotels, vehicle rental companies, as well as other travel related product and service markets. The competition has done so well at it, they even offer ‘teaser fares’ of under $10 to attract more customers. In addition to this Airways should also make sure their routes are competitive and allowing for maximum profit as well. If the route could be changed, and flights could be more full, then that will help the bottom line for Airways.

14. AIRWAYS GLOBAL Where we do the flying, but you’re still In control.

15. SpecialReferences: Perreault, W.D., Cannon, J. P., and McCarthy, E. J.; 2010. Essentials of Marketing: A Marketing Strategy Planning Approach, 12th Edition. New York, NY. McGraw-Hill Learning Solutions. Perreault, W.D., Cannon, J. P., and McCarthy, E. J.;. Marketing Plan Coach, 17th edition, Retrieved from: http://www.mhhe.com/business/marketing/Perreault17e/marketing_coach/LA/DetailedOutline.html South University Online Lecture, Strategic Marketing Class, week 3; Retrieved from: http://myeclassonline.com/ South University Online, Instructor Cliff Butler Student, Scott Brown September 11, 2011