1. UR Associates Research
Indian Car Rental Aggregator Market 2012 - Challenges and
Growth Opportunities
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

2. A “Sunrise Industry in India”, Indian Car Rental Aggregator Industry has grabbed the attention of Venture
Capital and Private Equity Firms with many startups attracting Angel and VC funding
Major presence in
Mumbai, Bangalore &
Delhi NCR,
Players – Ola Cabs,
Saavari Car Rentals,
TaxiForSure,
BookMyCab, YourCabs,
Taxi Guide, GetMeCab
Estimated current
market size – XX cabs
Estimated current
market value – Rs X bn
New taxis registrations in India (2006-11)
Indian car rental aggregator market outlook
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2006 2007 2008 2009 2010 2011
Nos
Net registrations % growth
The car rental industry is predominantly an
unorganized market with organized players having
less than X% of the market share. We expect the
industry to become more organized and operate with
higher efficiency mainly driven by car rental
aggregators. There were about xxxx cars registered as
taxis in India during the period March 2006 - March
2011. The number of new registrations has grown at a
CAGR of x.x% during the period March 2006 - March
2011.
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

3. Since cars are …… by the car rental aggregators…… The business is characterized
by high ….. Please read our industry report for further details.
Please read our
industry report for
further details
Please read our
industry report for
further details
Please read our
industry report
for further details
Please read our
industry report for
further details
Please read our
industry report for
further details
Please read our
industry report for
further details
Business model
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

4. Revenue model
Revenue model A Revenue model B
This is the most common revenue model
adapted by all the cab rental aggregators
• Advantages of this model
• Disadvantages of this model
This is an unique revenue model adapted by
a cab rental aggregator. In this model the car
aggregator xxxx by xxxx to the car
operator/driver.
• Advantages of this model
• Disadvantages of this model
Illustration of revenue model B
Case I Case II Case III
Particular A XXXX XXXX XXXX
Particular B x% x% x%
Particular C XXXX XXXX XXXX
Particular D xx xx xx
Particular E XX XX XX
Particular F XXXX XXXX XXXX
Particular G XXXX XXXX XXXX
Particular H XXXX XXXX XXXX
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

5. Car rental aggregator market – industry estimates
The car rental aggregator market is a nascent market and has about XXXX cabs under its
network which is less than X% of the total car rental market in volume terms. We have done a
general analysis on what could be the size of this industry and where it is headed.
We expect the current industry size by value to be between Rs XXX–XXX mn and the utilization
rate to be in the range of XX-XX%. We estimate that the car rental aggregator industry would be
about XXXX cabs by CY18 and expect the utilization rate of cabs to improve to xx%.
Fleet Size /
utilization rate
35% 45% 55% 65% 75% 85%
CY12 XXXXX xxx xxx xxx xxx xxx xxx
CY13 XXXXX xxx xxx xxx xxx xxx xxx
CY14 XXXXX xxx xxx xxx xxx xxx xxx
CY15 XXXXX xxx xxx xxx xxx xxx xxx
CY16 XXXXX xxx xxx xxx xxx xxx xxx
CY17 XXXXX xxx xxx xxx xxx xxx xxx
CY18 XXXXX xxx xxx xxx xxx xxx xxx
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

6. All the companies are still in their early stages and are not generating much in
terms of revenue. However, the companies are expanding at a rapid pace.
Overview of major players
Company Start date Cities Fleet size Investors Invested
Amount
Stake
acquired
(%)
Ola Cabs Year xxxx X XX XXX Rs x million x%
Savaari Year xxxx X XX XXX Rs x million x%
TaxiForSure Year xxxx X XX XXX Rs x million x%
TaxiGuide.in Year xxxx X XX XXX Rs x million x%
Bookmycab.com Year xxxx X XX XXX Rs x million x%
Yourcabs.com Year xxxx X XX XXX Rs x million x%
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

7. Aggregators website traffic study
We have tried to assess the popularity of the car rental aggregator websites using
web analytics and have made some interesting observations. Please read the
industry report for further details.
Company Traffic Rank in
India
Average Load Time
(seconds)
Estimated daily time
on site (mm:ss)
Site Reputation Comments
Olacabs.com XXXX x.x 0:00 X Please read our industry
report for details
Savaari.com XXXX x.x 0:00 X Please read our industry
report for details
TaxiForSure.in XXXX x.x 0:00 X Please read our industry
report for details
TaxiGuide.in XXXX x.x 0:00 X Please read our industry
report for details
Getmecab.com XXXX x.x 0:00 X Please read our industry
report for details
Yourcabs.in XXXX x.x 0:00 X Please read our industry
report for details
Bookmycab.com XXXX x.x 0:00 X Please read our industry
report for details
Carzonrent XXXX x.x 0:00 X Please read our industry
report for details
Redbus XXXX x.x 0:00 X Please read our industry
report for details
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

8. Increasing urbanization and growth in affordability……..
Please read our industry report for further details.
Demand drivers & growth opportunities
City Census 2011 Census
2001
%
addition
%
growth
City A XXXX XXXX XXXX x%
City B XXXX XXXX XXXX x%
City C XXXX XXXX XXXX x%
City D XXXX XXXX XXXX x%
Total XXXX XXXX XXXX x%
XX
XX
XX XX
XX
XX
XX
X%
X% X%
X%
X% X%
X%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
Rs
Per capita income (at constant prices) GDP growth rate
Favourable economic indicators – per capita income and
GDP growth
Rise in population in major cities (2001-11)
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

9. Demand drivers & growth opportunities
Rise in foreign tourist arrivals and ………
Domestic tourist visits to all States/UTs
Foreign tourist arrivals (FTAs) in India
X X X
X
X X
X X X
X X
X
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
million
FTAs in India % increase
X
X X
X X
X X
X
X
X
X
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
0
100
200
300
400
500
600
700
800
900
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
(P)
million
Domestic tourists vists to States/Uts % change
Please read our industry report for further details.
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

10. Demand drivers & growth opportunities
Airport passengers are ………
International passenger throughput forecasts
Domestic passenger throughput forecasts
Please read our industry report for further details.
FY 02 FY 07 FY 11 FY 17E
X
X
X
X
Million
Domestic Passenger Throughput Forecast
FY 02 FY 07 FY 11 FY 17E
X
X
X
X
Million
International Passenger Throughput Forecast
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

11. Please read our industry report to get insights on the challenges faced by the car
rental aggregators in carrying out their operation
Scalability is the
major challenge
due to Please read our industry report for further
details
Industry will face
intense competition
due to Please read our Industry report for further
details
Attracting
customers in the
early stages
leading to Please read our Industry report for further
details
Current and potential challenges
Maintaining service
standards
leading to Please read our Industry report for further
details
Dearth of
experienced
professionals
leading to Please read our Industry report for further
details
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

12. While the radio cab industry has been growing strongly over the last 5 years, the car rental
aggregator industry has just started with many startups entering the market.
Huge demand exists for both industries to grow, however the competition is
expected to intensify in the future
Please read our industry report
for further details
Radio cab operators Vs Car rental aggregators
Please read our industry report
for further details
Advantages over radio cab companies Disadvantages over radio cab companies
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

13. Centralised software will increase efficiency
This industry is in its infancy
stage with 6-7 players
currently. As demand is
expected to grow, new entrants
cannot be ruled out. Since the
cars mostly operate on a……
Hence, it will be difficult for the
aggregators to ensure that……
Please read our industry report
for further details.
Centralised software that provides real time inventory could assist in driving
efficiency and better services to the customers
There may be instances that a similar ……….. Please read our industry report for
further details
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

14. We are only presenting OLA CABS profile in the presentation, all other company
profiles are prepared on similar lines.
Please Read Our Industry Report For Further Details
Company profiles
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

15. Launched: Month 20XX
Area of operations:
City A, City B and City C
Existing PE/VCs: XXX
Fund
Ola cabs launched its operations in Month 20XX and is the biggest car rental aggregator company in Mumbai.
The company was started by XYZ and ABC, with an aim to solve the inter-city and intra-city travel hassles of
people.
Company highlights
 One of the first entrant in the car rental aggregator industry.
 Strong presence in City A, expanded operations in City B and
City C
 Strong focus on technology to enhance the customer
experience and to improve the operational efficiency of the
company
 Has received funding of ~Rs X mn which will enable it to grow
faster than peers
Company profile – Ola Cabs
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

16. Share capital XXX Fund holding
Company profile – Ola Cabs
XXX
XXXX
XXX
Equity shares Series A Preference shares
Series B Preference shares
(x.x%)
(x.x%)
(x.x%)
Units Value
No. of equity shares
Nos XXX
Nominal amount per share
Rs X
Premium/(Discount) amount per share Rs XXXX
Total amount for equity share Rs mn XX
No. of preference shares allotted Nos XXXX
Nominal amount per share Rs XXXXX
Premium/(Discount) amount per share Rs XXXX
Total amount for preference shares Rs mn XXX
Total amount paid Rs mn XXX
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

17. Bhavish Aggarwal: Bhavish drives the
company's vision and manages customer and
partner relations.
Ankit Bhati: Ankit heads the technical aspects of
Ola Cabs, ensuring a quick, convenient and
instinctive experience for the customers and
partners.
Maneesh Mittal: Maneesh joined the firm in June
2012 and heads the Operations of the company.
He is responsible for building the operations unit
that helps in effective allocation of cabs.
Ola Cabs has branded its point-to-point taxis as a part of their advertising strategy.
Please read our industry report for further details.
Company profile – Ola Cabs
Management
Operations
Ola Cabs currently operates in:
• City A: started in month 20XX
• City B: started in month 20XX
• City C: started in month 20XX
The company provides services in:
• Point-to-point
• Local rental – half & full day
• Outstation services
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

18. Company profile – Ola Cabs
Key strength: strong focus on technology
Ola Cabs is a technology driven company.
The company leverages its strong
technology expertise for providing better
and convenient user interface. Using its
newly launched mobile application the
users can book a cab in one touch.
Ola Cabs has a lot of emphasis on
technology to forecast……………..Please read
our industry report for further details.
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

19. Company profile – Ola Cabs
Revenue model
Ola Cabs initially started with the
revenue model A in which it xxxxxx.
While the company still follows the
revenue model A, it is aggressively
pushing its revenue model B.
Please read our industry report for
further details.
Growth strategy
The company is growing aggressively
although on a small base. It has a target
to ……….
Please read our industry report for
further details.
Challenges and potential risks
• In order to grow aggressively Ola Cabs is xxxxxx
• Maintaining its xxxxxx
• Ola Cabs plans to scale up xxxxxx
Please read our industry report for further details.
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n

20. Disclaimer:
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or
by any means, electronic, mechanical, print, publishing, photocopying, recording or otherwise without the permission of UR
Associates. Any unauthorized act in relation to all or any part of the material in this publication may call for appropriate
statutory proceedings.
The information contained herein is confidential and is intended solely for the addressee(s). Any unauthorized access, use,
reproduction, disclosure or dissemination is prohibited. The information and opinions on which this communication is based
have been complied or arrived at from sources believed to be reliable and in good faith, but no representation or warranty,
express or implied, is made as to their accuracy, correctness and are subject to change without notice. Certain matters
discussed in this Document may contain statements that are individually and collectively forward-looking statements. Such
forward-looking statements are not guarantees of future performance and are subject to known and unknown risks,
uncertainties and assumptions that are difficult to predict. Recipient/s should consider this report only for information
purpose. The information enclosed in the report has not been vetted by the compliance department due to the time sensitivity
of the information/document. UR Associates shall not assume any legal liability or responsibility for any incorrect, misleading
or altered information contained herein.
Please read our industry report to get in-depth insight of the Indian Car Rental
Aggregator Market, the Growth Drivers, Challenges, Company profiles, Industry
Size and expected growth.
S
a
m
p
l
e
P
r
e
s
e
n
t
a
t
i
o
n