The document provides an overview of the International Research Centre on the Economics of Culture and World Heritage Studies. The Centre was approved in 2011 as a Category 2 centre under UNESCO. Its mission is to conduct research and training on topics related to culture, economics, and World Heritage sites. The Centre's activities include research projects, workshops, training programs like a Master's in World Heritage and cultural development. It also plans to launch new initiatives in areas like capacity building, fashion, and contemporary art.

1. Overview of the
International
Research Centre
on the Economics
of Culture and
World Heritage
Studies
Walter Santagata,
University of Turin, Italy

2. Summary of contents
Summary of contents:
The approval
The Centre
The launch/ the mission
Activities: Research
Training
New Initiatives

3. Proposal for the establishment in Turin, Italy, of an international
research centre on the economics of culture and world heritage
studies as a category 2 centre under the auspices of UNESCO
General Assembly UNESCO, November 2011
The approval

4. Category II Centre under the
auspices of UNESCO on the
Economics of Culture and World
Heritage studies
The Centre

5. Founding members
(a) Italian Ministry of Cultural Heritage and Cultural Activities*;
(b) a representative of each of the Member States which have sent to
the Centre notification for membership;
(c) a representative of the Director-General of UNESCO*;
(d) University of Turin (Italy) *;
(e) International Training Centre of the International Labour
Organization (ITC-ILO) *;
The Centre
(f) Consortium La Venaria Reale, managing the Royal Castle and the
World Heritage property of Venaria Reale;
(g) the research centre and service provider in cultural management:
"SiTI" (joint institution by the leading italian private development
foundation "Compagnia di San Paolo" and Politecnico di Torino);
(h) the research centre on the Economy of Culture "Silvia Santagata".*
*Members of the Governing Board

6. The launch

7. 2° Annual meeting of the WH C2C in Milan
Nordic World Heritage
International Centre for Rock Foundation (NWHF,
Art and the World Heritage Norway) - 2003
Convention (Spain) – 2011
World Heritage
Institute for Training
International Research and Research in Asia
Centre on the and the Pacific
Economics of Culture (WHITR-AP, China) -
and World Heritage 2007
Arab Regional Centre for
Regional World Heritage Studies (Italy) - 2011
World Heritage (ARC-
Institute in Zacatecas WH, Bahrain) - 2009
(Mexico) - 2009
The launch
Regional Heritage
Management Training
Centre “Lucio Costa”
(Brazil) - 2009 African World Heritage
Fund (AWHF, South
Africa) - 2007

8. Workshop on World heritage
Economic and policy issues (24-
25 janaury, Venaria Reale)
The launch

9. LOGO
∞
The mission
C2CTKm
United Nations World Heritage International
Educational, Scientific and Centre on CULTURE and
Cultural Organization ECONOMICS

10. Research Training/
Capacity Building
Thematic areas of
activity:
-Research project on the relation -Study tour on Danube
Sustainable development and between local cultures and
local communities economic development -Workshop on Urbanization and
cultural landscape
-MDGs Joint Programmes on
"Culture and Development”
La Squola : training for Italian
Activities
-White Paper on Creativity
Creativity and cultural districts cultural, artistic and creative
-Creative atmosphere industries
- Cultural commons
-Management plan Langhe Roero -Master World Heritage and
Heritage management and Monferrato Nomination cultural projects for development
World heritage studies -Brand UNESCO/MiBAC -Master in World Natural Heritage
Management
-Master Barcelona

11. Training/CB Activities
Training /CB Activities

12. Training/CB Activities
• The Master is intended to contribute to an improved management of cultural
resources through preparing managers and practitioners to be cultural
entrepreneur and promoter of for local development
• The Programme provides a solid foundation in cultural economics, exploring in
detail the economic, social, institutional considerations that govern the diverse
categories of heritage
• It also puts emphasis on strategic management competencies for the preservation
and promotion of UNESCO-designated World Heritage Sites (WHS)
Cultural and
Heritage and
Cultural Environmental Policies
Economic
policies Development
Territorial
Sites Planning
valorization
Management Tools
Monitoring and
Strategic
Assessment

13. Training/CB Activities

14. Intitutes and reserarch centres
Training/CB Activities contributing to the master course
B
CH
UK N
FR BUL
RPC
E
JAP
USA
IN
BAH
SP
SL
AUS

15. Gabriele D’Amico
Benedetta Lenzi
Training/CB Activities Participants (2008-2012)
Doris Pangelinan
Clemencia Vernaza
Jody Neal
Lipo ZHU
Monica Merra
LOU Yuanling
Morgan Dirodi
Cristina Bardelli Rongrong PAN
Yara MOUALLA
Lambrini Zambeli Mirvat HADDAD MENG Tingyan
Elisabeth WATSON Jing NYU
Asja TRBOVIC Siavash LAGHAI
Tenzing Chandotsang
Wengjun CAO
Fazal Karim
Tiphaine Coulardeau
Mirvat Mahzar
Jasinth Williams Anna DELMONTE
Roberto Coutino Paola MUSSINI Sazzad Hossain
Raz EFRON
Vanessa PREVOST Mbarak Abdallah
Sandra Loukas In Neon SONG
Silvia Arroyo Mahmmoud El Shendidi
Nirvana PERSAUD
Shaimaa ELSHESHTAWY
Maria Paula Alvarez Alijla Abadalhadi
Diana NGWENO CAHYANDARU Nahar
Paula Matiz Lopez
Shinta PUTRI
Daphne Baorouk
Carlos VELOZA Maurina SOODIN
Vanessa De Castro
NAMPA Asino Wandile KASIBE
Juan Camilo BETANCOURT
Stanley Dlamini
Monica ISAZA BORDAMALO
Shawn Berry
Daniel Urrea

16. Training/CB Activities

17. NOMINATION OF THE DOLOMITES
New training/CB Initiatives FOR INSCRIPTION ON THE WORLD NATURAL HERITAGE LIST UNESCO
Provincia autonoma di Trento
TSM-Trentino School of Management
Master in
World Natural Heritage Management

18. New training/CB Initiatives
Master en
Economìa del
Patrimonio Mundial

19. World Heritage at Work Capacity Building Program
New training/CB Initiatives

20. Research Activities
Research Acticities

21. Silvia Santagata Research Centre CSS-EBLA
Research Acticities
Established in 2008 CSS-EBLA brings together scientist and researchers from the
academic world and not only, interested in the study and in the promotion of the
knowledge of contemporary political and economic thought, and of cultural,
institutional and creative economics. The Centre operates particularly at regional
(in Piedmont) and national level but it profitably cooperates also abroad thanks to
its international network.
CSS-EBLA main objectives are:
• to study and promote the knowledge of contemporary political and economic
thought, and of cultural, institutional and creative economics;
• to organize national and international conferences on the above mentioned topics;
• to organize high education training courses;
• to promote editorial activities;
• to provide documentation and information services to individuals as well as to
public and private bodies.

22. Research Acticities Cultural Commons

23. Creative Atmosphere
Research Acticities

24. Report on the economic and cultural impact of the
"UNESCO World Heritage" brand
The aim of the research is to study the economic and cultural impact
of the brand "World Heritage of UNESCO.
Following a preliminary analysis on the theory of collective marks, a
survey on the value of the Unesco World Heritage Brand will be
Research Acticities
carried out, using as case studies Val d'Orcia-Pienza, Val di Noto and
Savoy Residences in Piedmont.
Client: Ministero dei Beni e Attività Culturali, Dipartimento di
Economia “Cognetti de Martiis”

25. Books
• White Paper on Creativity. Towards an Italian
Model of Development, W. Santagata ed., Bocconi
Research Acticities
Editore, downloadable, MiBAC, Rome, 2009
• Creative atmosphere, E. Bertacchini and W.
Santagata eds., Il Mulino 2012
• Cultural Commons, E. Bertacchini, G.M. Bravo, M.
Marrelli, W. Santagata eds., Elgar 2012
• An Excellence Mark for Italian Heritage, L.
Moreschini, G.Ramello, W. Santagata eds.
Rubettino, 2012

26. Working Papers and Research Reports
Working Papers CSS (Centro Studi Silvia
Santagata) - EBLA CENTER
Research Acticities
New Series 2009
• Bertacchini E. e D. Saccone (01/2011), The Political Economy of World Heritage
• Saccone D. e E. Bertacchini (02/2011),Culture, Heritage and Economic
Development - Empowering Developing Countries
• Greffe, Xavier (01/2010), "Urban Cultural Landscapes: An Economic Approach
• Bertacchini E., Santagata W., e G. Signorello ( 04/2009 ),Loving Cultural Heritage.
Private individual giving and prosocial behavior
• Bertacchini E., Saccone D., e W. Santagata (03/2009)Enhancing the valorisation of
UNESCO World Heritage Sites: a Pigouvian Approach
• Bertacchini E. e P. Borrione (02/2009),The city mouse and the country mouse: the
geography of creativity and cultural production in Italy
• Bertacchini E. e W. Santagata (01/2009),Biblioteche e Archivi: il digitale e le sfide
per l' Italia

27. New Frontiers in the Economics of Culture
• 02/09/2010: David Throsby, (Macquarie University,
Australia) presenta il Libro: The Economics of Cultural
Policy, Cambridge University Press, Torino, ILO
• 16/09/2010: Christian Barrère (University of Reims,
France) presenta lo studio: "Democratisation in the
Research Acticities
Gastronomic Market: The Case of Paris”, Torino, Dip.
Economia Cognetti de Martiis
• 10/11/2010: Mr Anthony G. Bigio (World Bank, NY),
presenta: “Prospettive future per la Banca Mondiale nel
campo dei progetti culturali e dello sviluppo”, Torino, ILO
• 23/06/2011: Guido Martinotti (Università Milano-Bicocca),
“MISURARE LA CULTURA”, Torino, IRES
• 08 /06 /2011: Francesco Bandarin (UNESCO, Paris),
“IL PATRIMONIO DELL’UMANITÀ: SITUAZIONE E
SCENARI”, Milano, IULM

28. New Research initiatives Future research activities
• Capacity Building
• Fashion
• Contemporary art at KM 0
• Food, slow food and new business
models

29. Strategic framework....a number of important developments that
concern the World Heritage Convention:
•The adoption by the 18th Session of the General Assembly of the States Parties (Paris, 2011) of a “Strategic Action
Plan for the Implementation of the Convention, 2012-2022”;
•The adoption by the 36th General Conference of UNESCO of the recommendation on Historic Urban landscapes
(HUL). (See document accessible from: http://unesdoc.unesco.org/images/0021/002110/211094e.pdf )
•The celebration in 2012 of the 40th Anniversary of the World Heritage Convention, with as its official theme:
“World Heritage and sustainable development: the role of local communities”;
•The amendment of the Operational Guidelines for the Implementation of the World Heritage Convention in
2011 (35 COM), to include reference to sustainable development, notably in paragraphs 112, 119, 132, as well as
in Annex 5, points 4.b and 5.e.
•The larger initiative led by UNESCO to promote the role of culture for development, stemming from Resolution
65/166 of the UN GA, entitled “Culture and Development”. This aims to demonstrate the contribution of culture,
and heritage, to sustainable development goals, including some of the MDGs;
•The preparations for the UN Conference on Sustainable development, also known as “Rio + 20”, that will take
place in June 2012 in Rio de Janeiro, when the world’s attention will be concentrated on assessing the progress
made so far in implementing sustainable development strategies and redefining its paradigm;
•The recently adopted Strategy for Capacity Building (2011) (decision 35 COM 12E, Document accessible online
from: http://whc.unesco.org/archive/2011/whc11-35com-9Be.pdf);
•The proposed establishment of a network of site managers;
•The results of the Audit on the Global Strategy and the related recommendations, presented at the 18th Session
of the General Assembly of the States Parties to the World Heritage Convention (see Document WHC-11/18.GA/8,
accessible online from: http://whc.unesco.org/archive/2011/whc11-18ga-8-en.pdf )

30. Thank you
for your
attention
walter.santagata@unito.it