1. Strategic ICT Project for
Expo Milano 2015
E015 Digital Ecosystem
Overview
March 6, 2014

2. CONTENTS
3© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
Genesis of a Service Ecosytem
E015 Early Adoption: Infomobility
E015 Reference Model
Participating in E015: Services and Apps
Key Success Factors and Lessons Learned

3. © copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
GENESIS OF A SERVICE ECOSYSTEM
4

4. EXPO MILANO 2015 WORLD EXPOSITION
5© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
http://en.expo2015.org

5. EXPO MILANO 2015 WORLD EXPOSITION
6© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
IT solutions can expand the visitors’ experience through the
creation of innovative and immersive end-user applications
based on the integration of IT services
About 20 million visitors are expected during the 6 months of the Expo
IT will play a key role in creating an immersive experience
for visitors and citizens

6. STRATEGIC ICT PROJECT
FOR EXPO MILANO 2015
7© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
To promote and foster service interoperability
STRATEGIC ICT PROJECT FOR EXPO
CEFRIEL
Main
promoters
Target
Scientific coordination
Companies, public bodies and
other public and private entities
Leverage IT infrastructures and technologies

7. 9© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
E015 EARLY ADOPTION: INFOMOBILITY

8. 10© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
E015 EARLY ADOPTERS
The Early Adopters of E015 …
public transport
in Milan
concessionary of
the three Milan
ring roads
infomobility
services about
highways
Milano
Malpensa and
Milano Linate
airports
high speed
railway
service
regional railway
service

9. 11© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
THE FIRST SET OF APPLICATIONS
«POWERED BY E015»
Each Early Adopter identified a concept for the development of
new innovative applications in the field of infomobility

10. FROM CONCEPTS TO
END USER APPLICATIONS
USING SERVICES
12© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
What do you want to do?
1
What services do you need?
2
3
E015
Service
Portfolio
End User
Application
5
Traffic real
time status
Railway
transportation
status
Cameras on
ring roads
… by adopting E015 technical
standards and guidelines
4
Public
transportation
status

11. SERVICES – APPLICATIONS MATRIX
13© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
INFOBLU SERVICES
INFOBLU
TRAFFIC
MILAN
CAR PARKS
AVAILABILITY
ON VARIABLE
MESSAGE
SIGNS
INFO ON
BOARD
TRAVEL
CONTINUES
IN MILAN
MILAN
AIRPORT
MOBILITY
INFO
INTERACTIVE
INFORMATIVE
TOTEMS
TRAFFIC STATUS
TRAFIC MAPS
TRAFFIC EVENTS
CAMERAS ON
RING ROADS
TRAIN SERVICE
STATUS
FLIGHTS STATUS
PUBLIC
TRANSPORTATION
WAITING TIME
UNDERGROUND
STATUS
PARKING LOTS
STATUS
ATM «AROUND ME»
TRAIN STATIONS
NEWS
TRAIN SCHEDULE
SERRAVALLE SERVICES
FS SERVICES
SEA SERVICES
ATM SERVICES
TRENORD SERVICES
Services published in E015
End User Applications
by each Player

12. 14© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
E015 REFERENCE MODEL

13. 16© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
E015 REFERENCE MODEL
1
2
3
5
REFERENCE MODEL AND
ARCHITECTURE
ICT SHARED STANDARDS to
ENABLE COOPERATION
SHARED CENTRAL
INFRASTRUCTURAL COMPONENTS
GOVERNANCE PROCESSES FOR
THE EVOLUTION OF THE DIGITAL
ECOSYSTEM
CENTRAL
INFRASTRUCTURAL
COMPONENTS
EVOLUTION
PROCESSES
MANAGEMENT
PROCESSES
4
RULES, PROCESSES AND POLICIES
TO BUILD SHARED SERVICES AND
END USER APPLICATIONS
A reference model for service interoperability
E015 FEATURES
A Digital Ecosystem based on «Open Services» approach

14. TECHNICAL MANAGEMENT BOARD (TMB)
17© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
Explain how to publish
new services/apps
Technical
Management
Board
Provide support to
describe services/apps
Monitor the availability
of services
Validate and approve
services/apps
ROLE OF TMB:
Communication and
relationship management

15. 18© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
PARTICIPATING IN E015:
JOINING THE ECOSYSTEM

16. JOINING THE ECOSYSTEM
19
Aderire
all’ecosistema
Join
the Ecosystem
Everyone can join the ecosystem.
Membership is free and can be activated online through the E015
official Website.
By signing and uploading the contract, members commit themselves to
comply with the E015 public guidelines and technical standards.
© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved

17. 20
© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
Publish a
«E015 SERVICE»
PARTICIPATING IN E015: SERVICES

18. 21© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
E015 SERVICES: SOME EXAMPLES

19. 22© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
E015 SERVICE PORTFOLIO

20. © copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
Build a
«E015 APP»
23
PARTICIPATING IN E015: APPLICATIONS

21. Mirco M.25© copyright CEFRIEL 2014/03/06 | All rights reserved | Milano, Italy
Milan Airport Mobility info SEA
24 monitors
CONCEPT
placed in
Baggage claim and Arrival
areas in Linate and Malpensa T1
More than 3.000.000 extra-
Schengen passengers arriving at
Malpensa Terminal 1
and more than 4.500.000
passengers arriving at Linate,
increased by 30% if considering
also accompanying people
Integrated application based on
digital signage platform using
E015 services provided by
different service providers

22. Mirco M.27© copyright CEFRIEL 2014/03/06 | All rights reserved | Milano, Italy
INFO ON BOARD
Malpensa Express
on board screen In Cadorna Station

23. Mirco M.29© copyright CEFRIEL 2014/03/06 | All rights reserved | Milano, Italy
Travel continues in Milan
Frecciarossa trains destined to Milan,
with a maximum of 650 seats each
On board
captive
portal
«Travel
continues
in Milan»
section

24. Parking lot availability in real-time
shown on panels
31© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
APPLICATIONS USED BY OPERATION CENTER IN SERRAVALLE
A7 highway towards Milan
near urban car park Famagosta

25. INFORMATIVE TOTEMS
IN S.BABILA
AND CORDUSIO
33© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
touchscreen totems
placed in
S.Babila and CordusioCONCEPT
46’’ Public transportation
information is integrated
with data provided by other
companies operating in the
area of Milan

26. INFOBLU TRAFFIC MILAN
MOBILE APPLICATION
35© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
CONCEPT
Mobile application showing real time information about traffic and
multimodal transportation services
http://e015.infoblutraffic.com

27. COMUNE DI MILANO
INFOMOBILITY WEB PORTAL
37© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
The new Infomobility Web Portal by Comune di Milano
is under development
Stato Voli
Orio BGY

28. REGIONE LOMBARDIA
«inLombardia» APP
38© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
Extended version of app «inLombardia» (under development)
Real time status of trains, flight, traffic etc.

29. ORIO AL SERIO AIRPORT APP
39© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
«Il Caravaggio» - Bergamo Orio al Serio Airport E015 App
Infomobility info
collected thanks to E015

30. SEA MOBILE APP – CHINESE VERSION
40© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
Android App in Chinese showing info about Milan airports
integrated with infomobility info

31. E015 INFOMOBILITY PLAYERS
41© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
PARTICIPANTS E015 SERVICES
ATM
• Totem informativi
TRENORD
• Info on board
• Malpensa Express (sito web)
FERROVIE DELLO STATO
• Il viaggio continua a Milano
SERRAVALLE
• Disponibilità parcheggi di interscambio
INFOBLU
• Infoblu Traffic for Expo++ (Android)
• Infoblu Traffic for Expo++ (iOS)
• Infoblu Traffic for Expo++ (sito web)
SEA
• MaMi - app per Android (italiano
e cinese)
• MaMi - app per iPhone/iPad
• MaMi - Schermi in aeroporto
COMUNE DI MILANO
• Portale Infomobilità (in progress)
SACBO
• Videowall in aeroporto (in progress)
REGIONE LOMBARDIA
• InLombardia++ (in progress)
E015 APPS
SEA
• Arrivi e partenze aeroporti
ATM
• BikeMi
• Around me
• Stato linee metropolitane
• Stato parcheggi
• Tempi di attesa mezzi di superficie
INFOBLU
• Area C
• Eventi del traffico
• Mappe del traffico
• Stato del traffico
TRENORD
• Motore orario
• Stato direttrici ferroviarie
FERROVIE DELLO STATO
• Stato del servizio ferroviario
SERRAVALLE
• Telecamere tangenziali - Serravalle
SACBO
• Arrivi e partenze aeroporti
AUTOSTRADALE
• AutService arrivi e partenze
RADIOTRAFFIC
• Parcheggi Fiera Milano
REGIONE LOMBARDIA
• Muoversi in Lombardia

32. © copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved 44
KEY SUCCESS FACTORS
AND LESSONS LEARNED

33. 45© copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved
E015 TODAY
SERVICE
MONITORING
Contract and subscription
form
The «E015 Digital
Ecosystem» Logo
E015 APPS
Guidelines for publishing
Services and building
Applications
A Service Repository
A set of Applications
A Technical Management
Board
Core Components (Website
and interaction
environment, monitoring…)
SERVICE
REPOSITORY Several dissemination
activities

34. SYNERGIES and COOPETITION in E015
Systemic approach that promotes interaction between multiple players
• Different parties
share joint efforts
• Without losing
their competitive
advantage
• Enabling a more
effective action
E015 Digital
Ecosystem
COOPETITION
SERVICE
PROVIDERS
END USER
APPLICATION
PROVIDERS
END USER APPLICATIONS
SERVICES

35. © copyright CEFRIEL – Milan – Italy – 2014/03/06 – All rights reserved 47
 Building a digital service ecosystem is…
 Stakeholders should be involved incrementally
 Dissemination of results plays a key role
LESSONS LEARNED
TECHNOLOGY
COLLABORATION
MODEL

36. Strategic ICT Project for
Expo Milano 2015
E015 Digital Ecosystem
Overview
March 6, 2014