UKUPA Jan 10 Clare Barnett and Caroline Jarrett: Election Ballot Usability
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The Electoral Commission was concerned about whether the design of ballot papers was making it difficult for electors to vote accurately. Spurred by this, the Electoral Commission commissioned User Vision and Effortmark to conduct usability tests with a range of voters in Scotland, England, Wales and Northern Ireland. In their talk, Clare and Caroline will provide insight on how they approached the project and what they learned about ballots and about running paper testing.
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UKUPA Jan 10 Clare Barnett and Caroline Jarrett: Election Ballot Usability
- 4. How would you cast your vote?
- 17. Voting is harder than you realise: He votes the way he has done for years
- 28. Example of mixing Welsh and English
- 40. Question time Caroline Jarrett [email_address] 01525 370379 Clare Barnett [email_address] 0131 225 0850
Notas do Editor
- Goal: Develop draft design standards
- multi-member first past the post paper where the voter can choose up to 3 candidates, as there are 3 vacancies to be filled.
- Northern Ireland in 2005 , concerns were voiced about voter confusion. This was attributed in part to the similarity in appearance of the local government and UK parliamentary ballot papers , which added to the general confusion caused by different voting systems being used for each ballot. National Assembly for Wales in 2007 . The Commission noted that many voters commented on a ‘two feet long’ ballot paper for the regional list elections. Some local Returning Officers used their discretion to print a more manageable-sized ballot paper with two columns. However, this meant some voters cast their vote on ballot papers of different appearance to others, owing to the inconsistencies that arose between constituencies within an electoral region. Scotland 2007 , combined parliamentary and local government elections where a relatively high number of ballot papers were rejected (i.e. they were not included in the votes which were counted to determine the result because they were not properly completed) which attracted criticism of the design of the ballot papers used at those elections.
- Examples of a participant, aged 52, who thought it was important that he voted as it was his only chance to have a voice.