This document outlines the syllabus for a consumer psychology course taught by Drs. Harry Susianto and Martina Dwi Mustika. The goals of the course are for students to understand key theories, methods, and research findings in consumer psychology and apply them to analyze consumer behavior in Indonesia. The syllabus schedules weekly topics such as consumer perception, learning, motivation, and the influence of others. It also includes assignments like an essay and designed consumer experience task. Readings are drawn from consumer behavior textbooks as well as relevant journal articles.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Sap psikologi umum dan kesehatan masyarakat (8)
1. Satuan Acara Pengajaran
PSI31401 - Psikologi Konsumen
Pengajar
Drs. Harry Susianto Ph.D.
Martina Dwi Mustika MOP
Tujuan Perkuliahan
Setelah mengikuti kuliah dan mengerjakan tugas mahasiswa diharapkan akan: 1. Memahami
prinsip, teori, metode dan temuan riset penting dalam bidang psikologi konsumen. 2. Mampu
bersaing dengan disiplin lain dalam menangkap gejala perilaku konsumen di Indonesia,
mengajukan penjelasan ilmiah, serta melihat implikasi gejala dari sisi pemasaran dan
kesejahteraan konsumen.
Minggu 1
Materi Pendekatan psikologi tentang perilaku konsumen [1] Chapter 1 & 2
Segmentation-targeting-positioning [1] Chapter 3
Penjelasan perkuliahan dan asesmen.
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 2
2. Materi Shopping experience [2]
Mendisain pengalaman konsumen [3]
Penjelasan Tugas Esai dan Tugas DCE
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 3
Materi Persepsi [1] Chapter 6
Pembelajaran Konsumen [1] Chapter 7
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 4
Materi Libur Idul Fitri
Media
Referensi
Aktivitas
3. Minggu 5
Materi Self, kepribadian dan motivasi [1] Chapter 4 & 5
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 6
Materi Emosi, sikap dan komunikasi pemasaran [1] Chapter 8
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 7
Materi Harga, uang dan point rewards
Media
4. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 8
Materi UTS
Media
Referensi
Aktivitas
Minggu 9
Materi Periode UTS
Media
Referensi
Aktivitas
Minggu 10
Materi Dosen Tamu (waktu tentatif)
Q&A Tugas Esai
Media
Referensi
Aktivitas
Minggu 11
5. Materi Pengaruh orang lain pada konsumen [1] Chapter 10 & 16
Q&A Tugas DCE.
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 12
Materi Segmen khusus konsumen
DEADLINE Draft Tugas DCE
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 13
Materi Presentasi Tugas DCE
Media
Referensi
Aktivitas
6. Minggu 14
Materi Presentasi Tugas DCE
Media
Referensi
Aktivitas
Minggu 15
Materi Mewujudkan kesejahteraan konsumen [1] Chapter 1
Media
Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.).
New Jersey: Pearson-Prentice Hall.
2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to
Sense, Feel, Think, Act, Relate. New York: The Free Press.
3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary
approach to connecting with your customer. New Jersey: John Wiley &
Sons, Inc.
4. Artikel jurnal dan resources lainnya yang relevan.
Aktivitas
Minggu 16
Materi DEADLINE Tugas Esai dan DCE Revisi
Media
Referensi
Aktivitas
Minggu 17
Materi Periode UAS
Media